Szilvia Gyimóthy, S & Mykletun, R. (2009) Destinations as gadgets : Co-creating a sportive identity for Voss In Metin Kozak (ed) Advances in Tourism Marketing, Sage. pp 99-110.

Keywords: co-creating, sport events, storytelling, users, Volunteers

This post is licensed under a creative commons Attribution Share Alike license. For more information on creative commons licensing see about cc.

This entry was posted by Anne-Mette Hjalager on Tuesday, May 4th, 2010 at 6:36 am and is filed under Academic resources. You can follow any responses to this entry through the RSS 2.0 feed.