Bråtå, H.O., Hagen, S.E., Hauge, A., Kotro, T., Orrenmaa, M., Power, D. &, Repo, P. (2009) .
Users’ role in innovation processes in the sports equipment industry – experiences and lessons. Oslo: NICe http://www.nordicinnovation.net/prosjekt.cfm?Id=1-4415-243

Keywords: Åre, enthusiastic amateurs, hangliding, professional innovators, skiing, surfing, Telemark, winter sport

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