Archive for July, 2012

Service innovation: Applying the 7-1 model to improve brand positioning at the Taj Holliday Village Goa, India

Monday, July 2nd, 2012

Sengupta, A. & Dev, C. (2011). Service innovation: Applying the 7-1 model to improve brand positioning at the Taj Holliday Village Goa, India. Cornell Hospitality Quarterly, 52, 1, 11-19.

The effects of new product development proficiency on product advantage and tourism business performance

Monday, July 2nd, 2012

Sandvik, I., Arnett, D. & Sandvik, K. (2011). The effects of new product development proficiency on product advantage and tourism business performance. Journal of Travel Research, 50, 6, 641-653.