THE HUMAN LIBRARY INITIATIVE AS AN EXPERIENCE-BASED TOURISM PRODUCT

The desire to get to know new cultures and their way of living has always inspired people to travel.  Human library initiative provides precisely that – an opportunity to get to know different people from first-hand. It is a one of a kind of library where instead of borrowing books, one “rents” people who tell their stories. This is initiative is easily applicable in tourism: both in promotion of destinations  and as experience-based products, which are increasing in demand.

The goal of this paper is to introduce human library as a new experience based tourism amenity that will  disclose interesting stories about the destination and its residents in different languages. The development of the initiative for tourism purposes and the comparison of living books and other  in-destination information provision services are provided.


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