Communicating innovation
Being innovative through collaboration
- Can your food suppliers help your restaurant to innovate?
- Are you seeking inspiration from competitors?
- How to prepare for bank finance of your innovation?
- What do you consider the important sources of inspiration for innovation in your enterprise?
- Ready for collaboration with other tourism actors on the destination?
- Are you seeking inspiration from competitors?
- How to prepare for bank finance of your innovation?
- What do you consider the important sources of inspiration for innovation in your enterprise?
- Ready for collaboration with other tourism actors on the destination?
Innovation and the destination context
- New laws and regulation - your fresh innovation start?
- Can you contribute to the joint innovation on the destination?
- Are you ready to seek innovation support from public funds?
- Is your land use plan opening up for tourism innovation? Checklist for planning authorities
- Can you contribute to the joint innovation on the destination?
- Are you ready to seek innovation support from public funds?
- Is your land use plan opening up for tourism innovation? Checklist for planning authorities
Sustainability and innovation
- Towards innovations in sustainable tourism. Are you assisting your visitors to avoid unnecessary use of cars?
- Environmental NGO's - a pain or a prospect?
- Energy savings - innovation potentials?
- Solid waste handling - innovation potentials?
- Water savings - innovation potentials?
- Food miles in restaurants - innovation potentials?
- Environmental NGO's - a pain or a prospect?
- Energy savings - innovation potentials?
- Solid waste handling - innovation potentials?
- Water savings - innovation potentials?
- Food miles in restaurants - innovation potentials?
Innovative staff
- Do you make the most of your service failures?
- Do you give your staff a chance to be innovative?
- How to you recognize an innovative staff member?
- Do you regard staff diversity as a resource for innovation?
- Are you aware of your organizational resources as a platform for innovation?
- Do you provide incentives for innovative staff members?
- Do you give your staff a chance to be innovative?
- How to you recognize an innovative staff member?
- Do you regard staff diversity as a resource for innovation?
- Are you aware of your organizational resources as a platform for innovation?
- Do you provide incentives for innovative staff members?
Innovation and strategic adjustments
- Can your tourism service be innovated through amplification?
- Can your tourism service be innovated through elimination?
- Can your tourism service be innovated through reduction?
- Can your tourism service be innovated through replacement?
- Can your tourism service be innovated through relocation?
- Can your tourism service be innovated through integration?
- Can your tourism service be innovated through recycling?
- Can your tourism service be innovated through standardization?
- How long is the life expectancy of your innovations?
- Can your tourism service be innovated through elimination?
- Can your tourism service be innovated through reduction?
- Can your tourism service be innovated through replacement?
- Can your tourism service be innovated through relocation?
- Can your tourism service be innovated through integration?
- Can your tourism service be innovated through recycling?
- Can your tourism service be innovated through standardization?
- How long is the life expectancy of your innovations?
Customers and innovation
- What generic consumer needs does your company accommodate for?
- Are you a scene-taker in marketing innovations?
- Are you a scene-maker in marketing innovations?
- User-driven innovation. Can you learn from observations of customers' behaviours?
- User-driven innovation. Are you asking for your customers' ideas and suggestions?
- User-driven innovation. Are you activating your lead users?
- Are you a scene-taker in marketing innovations?
- Are you a scene-maker in marketing innovations?
- User-driven innovation. Can you learn from observations of customers' behaviours?
- User-driven innovation. Are you asking for your customers' ideas and suggestions?
- User-driven innovation. Are you activating your lead users?
Social Media
These checklists have been elaborated with EMTM master students as part of a course in “Strategic communication in tourism†at University of Southern Denmark.(about EMTM: www.emtmmaster.net)
- Do you know how your customers use social media? Check up on the basis of innovation in social media based communication
- Are social media a part of your communication strategy?
- Is your organization ready to create innovative measures and to handle social media?
- Are you ready to learn from your experience and gain new advantages with social media?
- Are social media a part of your communication strategy?
- Is your organization ready to create innovative measures and to handle social media?
- Are you ready to learn from your experience and gain new advantages with social media?
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