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Social Media

These checklists have been elaborated with EMTM master students as part of a course in “Strategic communication in tourism” at University of Southern Denmark.(about EMTM: www.emtmmaster.net).

- Do you know how your customers use social media? Check up on the basis of innovation in social media based communication
- Are social media a part of your communication strategy?
- Is your organization ready to create innovative measures and to handle social media?
- Are you ready to learn from your experience and gain new advantages with social media?

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