If your risk is rated between 0 and 144:
Your product/service innovation is in the safe zone and you are likely to be successful with it. The price may be that your innovation is only an incremental improvement or change of what you already have. Go through all those risk factors which produce more than 9 points and consider an action. Think about the following opportunities:
If your risk is rated between 145 and 288:
Your product/service innovation seems to be changing your concepts in quite some instances, and therefore your risk profile should be considered carefully. It is important that you address all the factors individually and elaborate a risk management plan.
Go through all risk factors where the product of the two rates is more than 9 points and consider an action. Think about the following opportunities:
If your risk is rated between 289 and 432:
Your product/service innovation seems to be very radical in nature, and therefore your risk profile is high. It is important that you address all the factors carefully, and you consider action in each case. Make an comprehensive risk management plan.