Archive for January, 2009

A trademark developed into a tourist attraction

Friday, January 2nd, 2009

Colman’s have been making fine quality mustards in Norfolk for over 180 years. To represent this long established industry in Norwich and perpetuate their traditions of making and selling only mustard products of the highest quality and value, they opened The Mustard Shop in Norwich during 1973 to commemorative the 150th anniversary of Colman’s.

The shop stocks and extensive range of powder and prepared mustards, including a number of specialities made exclusively for the shop. In addition, there a range of merchandise has been added: a wide selection of mustard pots and spoons, together with tea towels, cookbooks, toys – not to mention a broad range of Colman’s memorabilia.

This is one example of an augmenting innovation that attempts to benefit tourism as well as the production of a good. The organization of the shops plays on memorable past experiences of the customers, and it built future loyalty to the product.

See a video on:

See the homepage:

Lloyds Hotel Amsterdam solved the problems with stars

Friday, January 2nd, 2009

The Lloyds hotel accommodates rooms from 1-stars simplicity to 5-starts extravagance. Rooms are decorated by different architects and artists, and they all include extraordinary ideas and interesting gimmicks. The hotel also offers rooms which in a flexible way can be transformed from conference rooms to bedrooms and vice versa, depending on the needs.

By these measures, Lloyds is in its own creative way questioning the whole concept of fixed rigid standards in the hotel sector. The hotel defines itself as a cultural centre and a cultural meeting place, where normality is challenged. It calls itself a cultural embassy,

The hotel is a good example of lauching of innovations that break the rules and collapse the recognized institutional frameworks, and in doing so establishing a new niche exempted from the normal competitiveness.

See the hotel on its own website:

Video presentations on Youtube:

Innovative infrastructures – bicycle lift in Trondheim, Norway

Friday, January 2nd, 2009

Bicycling in mountainous cities can be troublesome unless you are fit. Trondheim, Norway attempts to encourage bicycling in spite of the hilly streets. Trondheim is an environmental friendly city that promotes cycling. It has a public bike project were you can rent bikes. 18% of the population of Trondheim is using their bike as a daily means if transport to work or school. Norway aims to raise bicycle traffic to at least 8% of all travel by 2015.

The lift has become a genuine tourist attraction. It has been supported by Norvegian innovation authorities, and constitutes a model for sustainable innovative efforts in the sustainable transportation. To find out more information about Trampe the bicycle lift, visit its website

Innovative infrastructure becomes a tourism attraction in Copenhagen, Denmark

Friday, January 2nd, 2009

Copenhagen is Mecca for bicyclists. Over the years, in an attempt to struggle against traffic jams and parking chaos, the city as provided a bicycle trails, bicycle parking facilities etc. The population has taken the infrastructure on board to such an extent that the tourists come to observe and enjoy. The Copenhagen experience demonstrated the importance for tourism of innovation in other sectors and for other purposes that distinctly tourism. The Copenhagen transportation policy includes measures to increase safety, comfort, accessibility etc. Streets have dedicated lanes. Paths and routes are either clearly marked or separated from vehicular traffic by curbs.

For tourists and others who do not bring their own bike, the city provides public bicycles which can be found throughout the downtown area and used with a returnable deposit of 20 kroner, your money is refunded when you return the bike to one of many racks. This is has been a substantial added-on tourism innovation which relies on the general infrastructure in Copenhagen.

See a film about the Copenhagen as a bicycle Mecca on Youtube:

See a film about planning for bicycles in Copenhagen

Waiters eliminated by robots at ’s Baggers in Nürnberg, Germany

Friday, January 2nd, 2009

S ‘Baggers lets the food bowls travel on metal tracks at high speed from the kitchen high up under the ceiling and spiraling down to the table of the customer. No waiter involved. The order is placed on a touch screen, a screen which also provides detailed information about the food, lets the customer rate the quality, and organizes the payment. The food is ambitious, and the experience is extraordinary, and s’Baggers is breaking the roles of high gastronomy, showing that the “human factor” is not as necessary as we may believe. The set-up saves costs, but it is also an entertaining product innovation.

Here is a video of the food supply mechanism:


Here is an interview with the proprietor (in German):

There is also a BBC video about ‘SBaggers here

More videos and information at