Archive for February, 2016

Starlight’s Spectacular: Product Innovation through a Light and Sound Show

Wednesday, February 24th, 2016

Starlight’s Spectacular is a sound and light show offered by Kinnon & Co in Longreach, an outback community surrounded by huge stations raising cattle and sheep [1]. Kinnon & Co was originally a grazing enterprise, operating near Longreach since the 1950s [2]; however, the hardship of severe drought conditions prompted Kinnon & Co to became tour operators, accommodation provides and retailers [3]. Kinnon & Co now offer a variety of outback experiences including: traditional camp-oven dinners under the stars; horse-drawn coach rides; day tours to Nogo Station (a working cattle station); day tours to the historic town of Winton; and sunset river tours on the Thompson Belle Paddle-wheeler which stops at their latest innovation – Starlight’s Spectacular Sound and Light Show [4, 5].

Startlight’s Spectacular is a multimedia sound and light show set in a purpose-built amphitheatre on the banks of the Thomson River. The show tells the story of how Harry Redford (aka Captain Starlight) and his thieving gang of bush rangers executed the largest cattle theft in Queensland’s history [3, 6] – they stole more than 600 cattle from Bowen Downs station in 1870, herding them about 1300 kilometres away [7]. In the Startlight’s Spectacular show, the story “is retold in light and sound… in an authentic bush setting where the true spirit of the outback abounds” [6].

By combining aspects of stage show production with their established rural and cultural tourism experiences, Startlight’s Spectacular is an example of a ‘product innovation’ [8]. Kinnon & Co. mainly implemented the show to complement existing products and enhance interest for repeat visitors [3]; and the innovation has enabled packaging with other elements of the tourism business, widening the appeal of their products and supporting increased custom and revenue [3].

By Stuart R M Reid

Recommended Citation

Reid, S. R. M. (2015). “Startlight’s Spectacular: Product Innovation through a Light and Sound Show.” INNOTOUR Innovation Cases. from http://www.innotour.com/innovationCases/?p=3302

 

References

  1. Longreach Regional Council. About the Region. 2015  10 May 2015]; Available from: http://www.longreach.qld.gov.au/general-information.
  2. Kinnon & Co. Kinnon & Co.: About Us. 2015; Available from: http://www.kinnonandco.com.au/About.
  3. QTIC, Tourism Business Success Story: Kinnon & Co, Outback Queensland. 2013, Queensland Tourism Industry Council (QTIC): Brisbane, Australia.
  4. Kinnon & Co. Kinnon & Co.: Our Experiences. 2015  8 May 2015]; Available from: http://www.kinnonandco.com.au/OurExperiences.
  5. Kinnon & Co., THE TRUE HEART OF YOUR OUTBACK EXPERIENCE: Kinnon & Co. Longreach. 2015, Kinnon & Co.: Longreach, Australia.
  6. TPD Media. KINNON & CO – STARLIGHT SPECTACULAR. 2015  8 May 2015]; Available from: http://www.tpdmedia.com.au/wp/corporate/kinnonco/.
  7. Cowper, L. Muttaburra History: Harry Redford. 2003  9 May 2015]; Available from: http://www.muttaburra.com/history/historicmilestones.php?page=1.
  8. Tidd, J. and J. Bessant, Managing innovation: integrating technological, market and organizational change. Fifth ed. 2013: John Wiley & Sons.

 

Cereal Killer Cafe

Thursday, February 4th, 2016

Innovation in the restaurant sector takes weird dimensions, and yet there are markets for the most bizarre services. Cereal Killer Café in London is one of these. The concept is simple. The café serves a large variety of breakfast products, everything, nearly that go with milk on top. 120 different kinds of cornflakes, 13 types of milk, and a large number of “toppings”.

 

It is not just handling the contents of standard packages over the counter. The café has created a number of interesting combinations that might surprise customers otherwise used to their own kitchens’ dull breakfast product shelves. For example “ s’more than words” which is golden grahams, marshmallows and chocolate milk. Or “miss american pie” applejacks, apple cinnamon cheerios, whipped cream, digestive biscuit and custard milk.
The décor of the restaurant leads the customer in to “Memory Lane”, how it was to be a kid, all the gadgets that went with cereals, the advertisements bringing one back in time. To enhance memory, the cafe provides also cereal merchandise for sale.

Video presenting Alan restaurant entrepreneurs Gary and Alan.