Kick-off for innovative Wadden Sea enterprises

BY: ANNE-METTE HJALAGER

Collaboration is well recognized as a facilitator for innovation. In November 2009, thirty tourism enterprises in the Wadden Sea area in Denmark will start on an innovative journey together. Based on the many historical and natural resources in the region, the aim is to develop product and services that have an appeal to tourists. INNOTOUR and University of Southern Denmark will be on board throughout the process. The enterprises will work with the tools and tests. Significant outcomes from the process will be reported in the innovative cases section. Students are invited into the collaboration for mutual benefit. Follow the Wadden Sea development process on INNOTOUR.

---