research question and literature review by Irina Shapovalova

I was impressed by a visit to the Ribe Viking Centre and would like to take it as an object of my research in Sustainable tourism development. The idea is to depict the Centre as an example of man-made sustainable tourism destination. The word “sustainable” in this case applies not only to eco-safety and careful resource management, but also to building mutually beneficial relationships with local communities, state institutions, employees and tourists themselves. And this is actually what I observed while being there and what is written on the Centre website.

The research title can be the following:

Analyzing a tourism destination within the framework of sustainable tourism development: A case study of Ribe Viking Centre.

Within this work I am going to answer the following research questions:

1. Do organization and activities of Ribe Viking centre comply with the core principles of sustainable tourism development?

2. What innovations, difficulties or shortcomings on the way to create and maintain a sustainable tourism destination is revealed on the Viking Centre’s example?

3. What practices applied there can be useful for other institutions in the field of tourism?

The expected result – a descriptive research which reviews the Centre’s organization and everyday activity through the framework of Sustainable Tourism Development. It is planned as a case study which can lead to recommendations how to make the Viking Centre more sustainable or what parts of its experience in sustainable development can be transfered to other similar institutions.

In general the research is planned as mostly qualitative, based on personal experience of people which drives them to visit or not to visit, do get involved into this activity as viewers or as participants, and to organize this business one way or another.

So main sources of research data will be in-depth  interviews with the Viking Centre managers and representatives of some of the Centre’s partnering institutions, and maybe visitors. If it is possible, I will add some quantitative data to illustrate the effect of the Centre on the attractiveness of Ribe county for tourists. Of course, revision of academic literature for key parameters of sustainable development is also required.

Literature review:

The main blocks in the academic framework are Understanding the sustainable development of tourism, edited by J.J. Liburd and D. Edwards, 2010, and Research Methods for leisure and tourism by A.J. Veal, Prentice Hall 2006.

The example of research on a similar object and from a similar point of view is provided in Cases from the Experience Economy edited by Anders Soerensen and Jon Sundbo, published jointly by:CELFCenter for Leisure Management Research,Nykшbing Falster,Denmark andRoskildeUniversity, Roskilde,Denmark. In this book The  Medieval  Centre is described as  social  innovation  in heritage tourism, which seems coherent with the idea of sustainable tourism development.

The statistical background on tourism in the region I found in Quality Status Report 2009

WADDEN SEA ECOSYSTEM No. 25, created by Common Wadden Sea Secretariat.

The same is about Modelling the seasonality of hotel nights in Denmark by county and nationality by Nils Karl Soerensen, Danish Institute of Border Region Studies, who analyzed the dynamics of overnight stays numbers in the region from 1970 till 1996.

Also seems useful a publication by Can-Seng Ooi, Ph.D. CRAFTING TOURISM EXPERIENCES:  MANAGING THE ATTENTION PRODUCT (Copenhagen Business School, Department of International Economics and Management, Howitzvej 60, DK-2000 Frederiksberg, Denmark), who revises organization and presentation of  cultural tourism destinations using the research instruments of cognitive psychology.

The literature review was conducted within all available to SDU electronic library system databases and open internet sources. Somehow I didn’t found any published research on Ribe Viking Centre as a tourism destination and supposition that such do not exist at all seems unlikely. So I consider this review incomplete and will try to find other academic sources.



2 Responses to “research question and literature review by Irina Shapovalova”

  1. Janne Liburd says:

    I miss a research question in your thematic outline, please update.

  2. Irina Shapovalova says:


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