Slow Food influence on destination/service choices

Slow Food is a movement founded in Italy in 1986 to counteract fast food. Its theme is to provide “good, clean and fair food” meaning to provide food produced in a small-scale and sustainable way. (http://www.slowfood.com, accessed September 28, 2011).

According to Boyne et al. (2003, 132), high-quality food and beverage products may improve the overall tourism experience. Nevertheless, the question arise if Slow Food, seen as high-quality, sustainable and ethical food can not only enhance the tourism product but do also affect the destination or service choice of the consumer.

Therefore my research question will be: “How does the label “Slow Food” affect destination/service choices of future trendsetters?”

Further questions will be:

  • How do consumers interpret the label Slow Food?
  • For what reasons would consumers prefer Slow Food? Or for what reasons would they choose another destinations?

The structure of my paper would be as the following:

1. Introduction
2. Research Question & Limitations
3. Methodology
3.1. Paradigm
3.2. Research design (Primary research, quantitatve research among “future trendsetters” meaning students with and without touristic background)
3.3. Data Analysis
4. Theoretical framework
4.1. Food Tourism
4.2. Slow Food
4.3. Consumer Behaviour
5. Results of primary research
6. Analysis & Discussion
7. Evaluation
8. Conclusion
9. Future Research

 

References:

http://www.slowfood.com/international/1/about-us?-session=query_session:5518599016a8b2AE1BxNFAE478EA. Accessed on September 28, 2011.

Boyne, S., Hall, D. & Williams F. (2003). Policy, Support and Promotion for Food-Related Tourism Initiatives: A Marketing Approach to Regional Development. In: Hall, C. (ed). Wine, Food and Tourism Marketing. THHP.

 

— Michael P.

3 Responses to “Slow Food influence on destination/service choices”

  1. Janne Liburd says:

    Your paper and RQ has to be related to STD, please rephrase.

  2. Michael Pillwein says:

    i tried to link the topic more to std, though i am not sure if the rq is narrow enough….

    Slow Food is a movement founded in Italy in 1986 to counteract fast food. Its theme is to provide “good, clean and fair food” meaning to provide food produced in a small-scale and sustainable way. (http://www.slowfood.com, accessed September 28, 2011).
    Nevertheless the link between slow food as being environmentally-friendly, ethically correct and good for the regional economy (therefore comprising the three aspects of sustainability) and sustainable tourism development is hard to find in recent literature.
    Therefore my research question will be: “How can the label Slow Food support sustainable tourism development?”

    Further questions will be:
    • In what way is food tourism sustainable?
    • What examples in food tourism practice show sustainable tourism development?
    • Why would “slow food tourism” be a useful idea? Limitations?

    The structure of my paper would be as the following:
    1. Introduction
    2. Research Question & Limitations
    3. Methodology
    4. Theoretical framework
    a. Food Tourism
    b. Slow Food
    i. Idea
    ii. Best practices
    c. Sustainable Tourism Development
    5. Analysis & Discussion
    6. Evaluation
    7. Conclusion
    8. Future Research

    References:
    http://www.slowfood.com/international/1/about-us?-session=query_session:5518599016a8b2AE1BxNFAE478EA. Accessed on September 28, 2011.

  3. Janne Liburd says:

    Very good. Please upload this to help formation of research groups (etivity 4).

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