Literature Review

This research proposes intra-stakeholder conflict, among mass day visitors (the tribe) and the individual resort guest, within the tourist stakeholder group. This research posits, mass day visitor interrupts resort guest immersion and deeper experience of the ecological attributes at Green Island.  This research is informed by the postmodern phenomenon regarding tourist typology (Cova, 1996), and their levels of experience (first gaze and second gaze concept) highlighted in (MacCannell , 2001). The methodological technique implemented in this research, proposed by (Kozinet, 2002) is “Netnography.

(Buhalis, 2000) provides a classification used to group Green Island destination into two typologies. The article also provides insights into tourist expectations of particular destination types and the characteristics of the destination that attend to those expectations.

(Mihalic, 2013) The article highlights the relative importance of environmental resources to specific destinations based on geographical characteristics.

(Cova, 1996): Provides insight into the postmodern phenomenon, classifies consumer behavior based on postmodern characteristics. The typology is used to conceptualize the tourist as a joint creator of meaning (with destination) through interactive and emotional experiences and not simply a consumer of products based on the transfer of meaning through (empty) images.

(MacCannell, 2001) dichotomizes the experience of tourists into the First and Second Gaze, providing a deeper and divergent understanding of tourist experiences.

(Kozinets 2002)  provides the methodological technique appropriate to capture tourist perception of experiences at a destination via online communities (a form of social media).  According to Kozinets (2002) “Netnography is faster, simpler and less expensive than traditional ethnography;” providing information on the symbolism, meanings, and consumption patterns of online consumer groups.


Buhalis, D. (2000). Marketing the Competitive Destination of the Future. Tourism Management, 97-116.

Cova, B. (1996, November- December). The Post Modern Explained To Managers: Implications For Marketing. Business Horizons, pp. 15-23.

Kozinets, R. V. (2002). The Field Behind the Screen: Using Netnography For Marketing Research in Online Communities. Journal of Marketing Research, 39, , 61-72.

MacCannell, D. (2001). Tourist Agency. Tourist Studies, 23-37.

Mihalic, T. (2013). Performance of Environmental Resources of a Tourist Destination: Concept and Application. Journal of Travel Research, 1-17.

Ritchie, B. J., & Crouch, G. I. (2000). The Competitive Destination: A Sustainability Perspective. Tourism Management, 1-7.

Uriely, N. (2006). The Tourist Experience: Conceptual Developments. Annals of Tourism Research, 199-21.


2 Responses to “Literature Review”

  1. Janne Liburd says:

    On Netography and new mobile methods, see Meged, J. ( Eds. Tourism Methodologies (2014). CBS Press.

  2. statia williams says:

    Thank you!

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