Reflection on the concept of sustainable tourism development and the opportunities this may pose for the B&B

Sustainable tourism development

First I would like to define sustainable tourism development. Sustainable tourism is travelling with the aspect to sustain resources for the future generations. Besides sustainable tourism development is composed of economic, ecological, social and cultural sustainability. These four parts are influencing each other and stick together.  Thus sustainable tourism needs the involvement of the local people and a broader understanding for the nature and the culture. The development of sustainable tourism is a long term process, with no general approach to it, it differs between different regions.


The economic aspect

The Kjaer Family mentioned that they only want to earn DKK 60.000 per year, this fact shows that they don’t want to start running a hotel for economic reasons. The passion for the Icelandic horses is the main occasion to start the hay hotel. The hay hotel would be sustainable in economical reason because the money they earn with it, would stay completely in the region and don’t flow to investors in other countries. The cooperation to the local shops guarantees that the tourists spend there money in these shops during there trips, in turn the money stays in the region again.


The ecological aspect

In ecological manner sustainable tourism development means not to waste natural recourses and sustain it for the next generations. Nature doesn’t have to be destroyed for start running the hay hotel, because the entire infrastructure is already given. One improvement they probably have to make is to modernize the heating system into one with renewalble energy.  Through their trips with the horses or bikes in the nature, the nature also won’t be destroyed. To build up fences for the horses on the road, they could use natural resources like wooden fences.


The social aspect

Now I would like to point out the social sustainable tourism development. As I already mentioned before, through cooperation with the shops in the region, they already want to consider the involvement of the local people, which is a component of sustainable tourism development. Due to that the local people and the tourists get in touch with each other, which is an advantage for both of them. The local people get to know the tourists and don’t see them as “the foreign strangers”, this contribute to a better understanding for having the new tourists in the area. The tourists meet more of the local people, in turn they get in touch with the culture.


The cultural aspect

The concept of the hay hotel shows that there are possibilities to consider the cultural aspect of sustainable tourism development. The offered guided horse or bike tours, will be guided by the two girls of the family, because of this the tourists will get close contact to the Kjaer Family. Therefore they will get to know the real culture of this region and not the staged culture as in most hotels. Furthermore the possibility to sleep directly in the nature, during their trips, leads to a better understanding of the culture. The fact that they only can host less people guarantee that the Kjaer Family has time for each of there guest, which lead to a great cultural experience for the tourists.



If they want start running the hay hotel with the already given infrastructure and they realize there idea of the hotel for Icelandic horse riders, it would be possible to integrate the sustainable tourism aspect in the business model with little efforts for them. As I can see it, they already have a deep understanding for sustainability and they seem that they already consider some aspects of it in there imagination of there B&B. Sustainable tourism is about to become a big trend in the future tourism, so this would be one advantage for them to gain tourists. I assume that Icelandic horse riders have a great understanding for the nature and sustainability in general as well, which they want to follow-up through there holidays.

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