E-tivity 3, Carina Legl, Collaboration between the Ruggård Hay Hotel and Bindeballe Købmandsgård

The research topic will focus on collaboration between the ‘Ruggård Hay Hotel’ and ‘Bindeballe Købmandsgård’. Here, the research question on how

the two local key partners ‘the Ruggård Hay Hotel’ and ‘Bindesballe Købmandsgård’ could work together in a promising, potential and successful collaboration to attract potential tourists/guests/visitors, will be tried to answered. By following an exploratory and explanatory research approach, within the world’s view of Interpretivist social science paradigm, the researcher (Carina Legl) will participate on meetings (including informal conversation interviews) with Christopher & Lisbeth Kjær; Margit; her neighbour; and the Head of Bindeballe Købmandsgård (store), interpret and (re)construct (analyse) the collected empirical material and find the answer to the research question. The attendance of two separate meeting will be set place in Ruggård in March 2015. The first meeting will be (was) with Christopher & Lisbeth Kjær; Margit; and Carina Legl (researcher). The second meeting will be follow (no date yet!). Within this meeting informal conversation interviews will take place.

 

The first meeting focus on the field for horses next to Bindeballe Købmandsgård store; whereas the second meeting focus on sustainable tourism development and collaboration (here regarding establishing events in Ruggård for tourists).

 

For the second meeting we (Christopher Kjær and Carina Legl) created an information sheet (in Danish) for the Head of Bindeballe Købmandsgård. This information sheet serves as an approach to the Head of Bindeballe Købmandsgård and askes for a meeting (in March). The following information is stated (translated by a Danish friend of mine, Carina Legl) in the information sheet:

 

Information sheet (Danish to English translation, Carina Legl 18. March 2015):

For the Head of Bindeballe Købmandsgård

As I (Christopher Kjær) arranged on the phone with Kaj, we here send you a short description of our (meaning my wife Lisbeths’ and my) thoughts regarding a possible cooperation with Bindeballe Købmandsgård.

 

Background

From our property in Oustrup, we often are back-riding down to Bindeballe Købmandsgård on our Icelandic horses, together with our two girls – to eat ice cream, drink soda, or do a little shopping in the store. Within a few years we are thinking about opening a hay hotel, where the point is, that the guests can sleep over, and have their horses in fences, and use the Hay Hotel as a base/start – where they can go from. We will of course point out the trip to Bindeballe Købmandsgård, as one of the favourite tours.

 

In Denmark there are several hay hotels. Connected to this we know about 10 to 15 Icelandic horse riders in the local area, and all of them have the possibility to ride from home to Bindeballe Købmandsgård. Furthermore we arrange during the year several group riding to Bindeballe Købmandsgård with friends or our Icelander club www.gandur.dk. The next group-riding tour is on the 25. April 2015.

 

Challenge

For example, after we have been riding around on the Bindeballe-path, Slotsbjergvej and other ways – Bindeballe Købmandsgård is the obvious place to eat lunch, eat an ice cream, or something to drink, and look around at the shop. Købmandsgård is also and obvious place to meet and ride from there. There is just one problem, which is that it is not possible to put the horses into fences during the stay at Købmandsgård. There needs to be somebody to hold the horses, while people are shopping at the store. Furthermore it is not possible to use the coffee and lunch room, because we can not park the horses. If the horses could be put into small fences, as they do on Kristinelyst at Randsbøl Hill, the coffee & lunch room on the Købmandsgård would be an obvious goal for the back-riding trips in Ådalen. Here you could enjoy lunch, or coffee and cake, and at the same time you can have this peaceful moment, when you can take some time to shop at the store. An Imagination/Possibility could be that maybe it would be possible to pre-order lunch as in beer/water, Smørbrod and sandwiches or other thins in the lunch room.

 

Thursday, 12. March 2015 at 5pm, we had arranged a meeting with Margit and her neighbour because they are maybe willing to give us some of the land for the mentioned faeces. We will try to get something about the subject on script from Margit’s neighbour.

 

Besides the above mentioned, we cooperate right now with a Professor in Tourism and her students from Syddansk Universitet in Kolding. Carina, who is one of the German students, has in her project assignment focused on development of cooperation between Partners, which in this case is hopefully Bindesballe Købmandsgård and us.

 

More information about Carina

My name is Carina Legl and I am an exchange student in B.A. International Tourism and Leisure Management of the University of Southern Denmark in Kolding. I am currently undertaking research into the collaboration between the Ruggård Hay Hotel, of Christopher and Lisbeth Kjær, and potential partners. Here the focus is set on the collaboration and contribution of each partner to manage Ruggård as a tourist destination. The objective of the research is to develop a greater understanding of the role of each key partner in the collaboration in order to support mutual engagement and development between partners (Købmandsgården and Christopher & Lisbeth).

 

Meeting in March

This letter is meant to be used as a presentation/introduction for a meeting with you, where we can discuss ideas and possibilities. Lisbeth, Carina and I would love to meet with you during March if it is possible. This is important for Carina, because she would like to refer to this meeting in her assignment for the University, but she will say more about the matter, when we meet. Carina will at the meeting also contribute with some perspectives for possible development on our possible cooperation.

 

We also suggest that Margit is on this meeting too, if it is possible and makes sense. We will talk more about it later.

 

Suggestions for topics

–       short introduction on the background for the meeting – Ruggård Hay Hotel (from Christopher and Lisbeth Kjær)

–       small presentation regarding perspectives on sustainable tourism and collaboration

  • sustainable tourism development
  • innovative initiatives
  • quality of life
  • ideas and possibilities

 

Following upon the meeting with Margit and her neighbour, regarding the fences

Next step

Regards,

 

 

Information sheet in Danish: 

Til bestyrelsen for Bindeballe Købmandsgård

Som jeg (Christopher Kjær) aftalte i telefonen med Kaj fremsenders her en kort beskrivelse, af vores (dvs. min kone Lisbeths og mine) tanker vedrørende et muligt samarbejde med Bindeballe Købmandsgård.

Baggrund

Fra vores ejendom i Oustrup rider vi ofte ture ned til Bindeballe Købmandsgård på vores islænderheste sammen med vores to piger, for at spise is, drikke sodavand og handle lidt i butikken. Inden for en kort årrække påtænker vi, at åbne et Hø-hotel, hvor pointen er at gæsterne kan overnatte og have deres heste på fold samt bruge hø-hotellet som base, til at ride ud fra. Vi vil selvfølgelig fremhæve turen til Bindeballe Købmandsgård, som en af favoritturene. Det findes flere høhoteller i Danmark. I tilknytning hertil kender vi omkring 10-15 islænderryttere i lokalområdet, som alle har mulighed for at kunne ride hjemmefra til Købmandsgården. Derudover arrangerer vi flere gange i løbet af året fælles rideture til Købmandsgården med venner eller vores islænderklub www.Gandur.dk  . Næste fællestur er den 25. april.

Udfordringen

Efter blandt andet at have redet rundt på Bindeballestien, Slotsbjergvej og andre veje er Bindeballe Købmandsgård et oplagt sted at spise frokost, tage en is eller noget at drikke og kigge lidt rundt i butikken. Købmandsgården er også et oplagt sted at mødes og ride ud fra. Problemet er bare, at det ikke er muligt at sætte hestene på fold under opholdet på Købmandsgården. Der skal være nogen til at holde hestene, mens der shoppes i butikken. Derudover er det ikke muligt at benytte kaffe- og frokoststuen, da vi ikke kan parkere hestene. Hvis hestene kunne sættes på små folde som det f.eks. et tilfældet på Kirstinelyst ved Randbøl Hede, vil kaffe- og frokoststuen på Købmandsgården være et oplagt mål for rideture i Ådalen. Her kunne frokost eller kaffe og kage nydes samtidig med at man i ro og mag, også kunne tage sig tid til at handle i butikken.  Man kunne forestille sig, at der måske kunne forudbestilles frokost i form af øl/vand smørebrød, sandwich eller andet i frokoststuen.

Torsdag den 12. marts kl.17.00 har vi aftalt et møde med Margit og hendes nabo, som måske er villig til at lægge jord til de omtalte folde. Vi vil forsøge at få noget på skrift om dette fra Margits nabo.

Udover ovenstående samarbejder vi for tiden med en professor i turisme og hendes studerende fra Syddansk Universitet i Kolding. Carina som er en af de tysk studerende har i sin projektopgave fokus på udvikling af samarbejde mellem partnere, hvilket i dette tilfælde er os og meget gerne Bindeballe købmandsgård.

Mere information om Carina

My name is Carina Legl and I am an exchange student in B.A. International Tourism and Leisure Management of the University of Southern Denmark in Kolding. I am currently undertaking research into the collaboration between the Ruggård Hay Hotel, of Christopher and Lisbeth Kjær, and potential partners. Here the focus is set on the collaboration and contribution of each partner to manage Ruggård as a tourist destination. The objective of the research is to develop a greater understanding of the role of each key partner in the collaboration in order to support mutual engagement and development between partners (Købmandsgården and Christopher & Lisbeth).

Møde i marts

Dette brev er ment som et oplæg til et møde med jer, hvor vi kan drøfte idéer og muligheder. Lisbeth, Carina og jeg, vi vil meget gerne mødes med jer i løbet af marts måned, hvis det er muligt. Det er vigtigt for Carina, da hun meget gerne vil referere til mødet i sin universitetsopgave, men det vil hun selv sige mere om, når vi mødes. Carina vil på mødet også bidrage med nogle perspektiver for mulig udvikling af vores eventuelle samarbejde. Vi vil også foreslå at Margit deltager på mødet, hvis det er muligt og det giver mening. Vender tilbage herom senere.

Forslag til dagsorden

·         Kort intro om baggrund for mødet  v./  Lisbeth og Christopher (Ruggård Hø Hotel)

 

·         Lille oplæg omkring perspektiver på bæredygtig turisme og samarbejde v./Carina

o   Sustainable Tourism Development

o   Innovative Initiatives

o   Quality of Life

o   Ideas & possibilities

 

·         Opfølgning på vores møde med Margit og hendes nabo vedrørende folde

 

·         Next step

 

De bedste hilsner

Christopher Kjær

Ruggårdvej 5, Oustrup

6040 Egtved

Tlf. 20585114

 

Concluding with: what I (Carina Legl) will try to find out, is how collaboration works on specific partners in a specific setting. Hereby, qualitative methodology will be used to collect empirical material. This will be interpreted and (re)constructed to find an answer to the research question.

 

Carina Legl, 18 March 2015

One Response to “E-tivity 3, Carina Legl, Collaboration between the Ruggård Hay Hotel and Bindeballe Købmandsgård”

  1. Carina Legl says:

    Questions for the discussion
    (Regarding the next meeting with Christopher & Lisbeth Kjær and the head oft he Board, who runs B.K.)

    − What do you, Christopher and Lisbeth Kjær, want to get out of the collaboration with B.K. (other than the fences for the horses)?
    − What does B.K. want to get out of the network – specifically (more guests, or other things)?
    − What are the objectives of Christopher and Lisbeth Kjær – now?
    − What are the objectives of the Kjærs as being part of the network?
    − What are the objectives of B.K. – as being part of the network?
    − (What are the objectives of Margit regarding the collaboration?)

    − What is the goal of the network (working together – tourists)?
    − Where does the initiatives come from (if Christopher and Lisbeth Kjær are the first initiator to start sthg. – e.g. the network; but doesn’t want to be the ones to continue it) – and who takes it over?
    − How do you think the partnership between the two could look like? Meaning to which extent (time, money, engagement, manpower) might each of the key partners work together?
    − Specifically, setting up an event/festival – to which extent might each of the key partners work together? (planning, setting up an event, participate at the event?)
    − What kind of event could be set up?
    − Have you thought about possible other Key Partners for the collaboration?
    o If though, who could be potential key partner for the collaboration/the Ruggård Hay Hotel and/or B.K.?
    o How could a partnership in a wider network look like? (lose/strong tights?)
    o Does there a connection to other key partners already exist? Do you (B.K.) have other key partners? E.g. visit Vejle?
    o Could you think of other key partners in the area, who might be willing to engage in setting up an event in Ruggård?
    o Have you thought about / What comes in mind, when thinking about setting up a specific event – how it might impact on the local area? (economic, social, environmental,..)?
    − What is your (B.K.) marketing strategy to reach guests?
    − What distribution/marketing channels do you use to reach target groups and/or locals?
    − Why not have the information regarding B.K. also in English – same for the events at B.K.?

    Carina Legl, 22.3.2015

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