E-tivity 3: Survey guide (Anne, Annkatrin, Maren & Romina)

We plan to create an online survey which we would like to send to riding clubs and association in Northern Germany. We will only send the survey to people with horses.
In the first part of our survey we collect general data (demographics). In the second part we investigate the travel behaviour of horse owners. Afterwards, we ask questions about holidays in Denmark and expectation regarding accommodation.


Dear horse buddy,

We are students from the University of Southern Denmark.  We are currently working together with two horse lovers and owner from Vejle Aadal who would like to open a hay hotel. Therefore we designed a survey to collect data which helps to define the target group and tailor the product to serve the target group’s needs. It will take you approx. 10-15 min. to complete the survey and help to establish a hay hotel horse owner will love!


Participant information

  1. How old are you? (<25, 25-35, 36-50, 51-65, >65)
  2. Are you male/female? (male/ female)
  3. Where are you from? (Schleswig-Holstein, Hamburg, Niedersachsen, Bremen, MV, Berlin, Brandenburg, Other)
  4. What is your marital status? (single, married, married/relationship with children)


Horse ownership and holidays

  1. For how long have you been horseback-riding? (<1 year, 1-3 years, 4-6 years, >6 years)
  2. How many horses do you have? (1, 2, 3, >3)
  3. Are you interested in travelling with your horse(s)? (yes/ no)
  4. Have you travelled with your horse(s) before? (yes/ no)
  5. If so, how often? (1 time, 2-5 times, over 5 times)
  6. How many horses would you take to your next vacation? (1, 2, 3, >3)
  7. How far can you travel with your horse(s)? (<50km, 51-100 km, 101-150 km, >151 km)
  8. How far would you be willing to travel? (<50km, 51-100 km, 101-150 km, >151 km)
  9. Which season do you prefer when travelling with your horse(s)? (Summer, Autum, Winter, Spring)
  10. Why are you travelling with your horse(s)? (Leisure/Competition/Others ….)


Holidays in Denmark

  1. Are you interested in horse vacation in Denmark? (yes/ no)
  2. Are you interested in horse vacation in Veijle Adal (a rural area in southern Denmark)? (yes/ no)
  3. How long do you think you would stay there? (1 night, 2-3 nights, 4-10 nights, >10 nights)
  4. How much would you be willing to pay per person/night? (<26€/ 27€ – 35€/ 36€ – 45€/ >46€)
  5. How much would you be willing to pay per horse/day? (<5€/ 6€ – 10€/ 11€ – 15€/ > 16€)
  6. How many people are usually part of your travelling group? (<2, 2-4, >4)



  1. Would you consider staying in a small apartment, rather than in a small hotel? (yes/no)
  2. If yes: Why?
  3. Do you expect board with your accommodation? (yes/ no)
  4. If yes: full board, half board/ breakfast)
  5. Which amenities do you expect from your accommodation? (Telephone, TV, Wi-Fi, Bath tub, Hairdryer, Other (Platz für eigene Bemerkungen)
  6. What are your expectations (equipment at hay hotel) when travelling with your horse(s)? (Stable, Hay & Water, Pasture, Other)
  7. What kind of expectations do you have regarding the surroundings of your accommodation? (forest, sea, town, farm, meadow, riding arena, possibility to vault, other)
  8. Are you interested in having a special family atmosphere, when travelling with your horses? (yes/ no)
  9. If yes, why?
  10. Is the culinary aspect of importance to you when travelling with your horses? (yes/ no)
  11. If you have the choice would you prefer regional food over conventional food? (yes/no)
  12. If so, why?


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