Just me

Thursday, October 3rd, 2013

My name is Christina I am 20 years old. I started to focus on the tourism beacause i have been working in an amusement park called Universe on Als. Which was the main factor for me, to start looking at the tourism in Denmark, and  especially in outskirts of Denmark.

Tourism has been a main part of the World for many years, and it is one of those industries who is grown everyday and all around the World. It is also one of those industries which gives a lot of people a job. One of the Things that also is a main point is, the economy.


From this course I expect that I will learn how the whole industry Works, and that I will get a understanding and importance of tourism espessially in Denmark.


Motivation journals summaries

Monday, September 23rd, 2013

Who are the culinary tourists? An observation at a food and wine festival

Eunmi Sohn and Jingxue (Jessica) Yuan

VOL. 7 NO. 2 2013



The journal talks about culinary tourism where the primary activity or attraction for people is to travel and visit destinations only to experience unique food or wine products. This kind of tourism seems to be getting a trend worldwide and therefore destinations need to promote and develop new and innovative products and experiences with a focus on the local and cultural resources. The question is what are the needs of those tourists and what are they motivations to travel for the taste of food and wine. In this article they used the psychographic and lifestyle segmentation (total population is divided into groups based on the consumer’s motivation, attitudes, preferences and values) to find out who are the visitors that are coming just for food and drink experiences. Charters and Ali-Knight (2002) identified five segments of winery visitors where the Wine lovers visit primarily to purchase, taste, and learn about wine, winemaking and grapes, while wine novices (4th segment) are more likely generic tourists who want to do winery tours or see the vineyard or eating at the restaurant. It can also be said, that tourists who have interest in food and wine are considerably more interested in experiences associated with romance and relaxation and exploration. Taking a culinary- or wine festival as an example it is also important to consider the environment, region or landscape where it is held as a point of motivation.

In this journal they did a research on a festival in Texas, analysed their data and tried to find out if their results match with the different lifestyle segmentations (e.g. VALS). The result of this study shows that the motivation of the tourists is not only the search for culture experiences but also other reasons such as escape from everyday life, socializing and gaining knowledge. So it is not given that all culinary tourist are alike in terms of their needs, wants and demographic characteristics and it is not possible to provide a general statement about the motivation of culinary tourists.




Travel motivation as a determinant of shopping venue

Tammy R. Kinley, Judith A. Forney and Youn-Kyung Kim

PAGE 266-278



Shopping is one of the most universal tourist activities also a primary purpose of tourist travel and tourists spent most of their money for shopping followed by accommodation expenditures. Therefore you can say that shopping is an important travel generator and a significant revenue source for a lot of cities. Also quite often shopping centres itself represent a tourists destination that are maximising differentiation through different brands and mix strategies. Tourist’s motivation for travelling differentiates highly and research is limited regarding how tourists make decisions about where to shop and what the influences are. In this study three different types (superregional, theme/festival, Super Off-Price) of shopping centres were chosen to examine the travel motivation. Emotional motives such as having fun, enjoyment and relaxation are mostly associated with shopping while travelling. Another point is the fact that people have time to wander through the shopping centres and are not in a rush as they would be at home. In general you can say that motivation is the reason for a following behaviour. There also exists a classification system that distinguishes between internal and external motives that are often used in consumption situations. Another theory considering motivation is called the push and pull theory where the push factors act as motivators by encouraging to travel and the pull factors are the attraction of the destination itself. Since this survey takes the shopping mall in focus they found out that being family-friendly, clean, safe, people friendly, appealing, and convenient location is important for tourists in their shopping centres selection. Furthermore important aspects for successful shopping centres are location, good value, range and quality of merchandise, and physical design. People see especially when traveling to visit family and friends, that shopping becomes an enjoyable social behaviour that can be satisfying for all parties regardless of age and gender. The ultimate goal of all mall managers should be creating a shopping environment to which shoppers want to return. So therefore the centre managements need a successful marketing that considers the characteristics of its target audience.


Report summaries

Wednesday, September 18th, 2013

Why these two reports?

For my assignment I was searching for two topics that can be applied as useful information on the Fano discussion. Travel motivations and valuing destinations.
To improve tourism at a certain place these two topics are very important.
Also I find them personally very interesting.
If you can give a reasonable explanation to these to topics, than you can apply it to lots of different types of tourism.
That is the main reason that I choose two topics that were more general.

(Nigel Bond and John Falk, 2013)Tourism and identity-related motivations: Why am I here (and not there?)
International journal of tourism research volume 15, 430-422(2013)

The purpose of the paper was to present a review of the literature pertaining to contemporary theories of identity development and identity-related tourism motivation. The identity –related tourism model suggested in this paper in one way in which tourism can be conceived as a means of establishing, maintaining and at times re-creating aspects of one’s identity.

A main assumption of this model is that all tourist experiences are in someway motivated by the individual’s self-perceived identity-related needs and their perceptions of destinations and experiences that afford satisfaction of those needs. Even tourism experiences that seemingly are primary designed to satisfy ‘hedonistic’ needs such as relaxation and stimulation can be understood through the lens of identity-related motivations.

( Josep Raya Vilchez , 2013)Valuing Tourist Destinations
International journal of Tourism volume 15, 417-429(2013)

Tourists are becoming increasingly more sophisticated and discerning, and destination choice is now a considerable indication of lifestyle and a way to express identity. The core of this paper describes that the key to effective destination differentiation is the development of a destination brand. Branding helps cities attract tourists or funds in increasingly competitive environment. Brands also contribute to the creation of added value for customers and are co related with loyalty. Destination branding influences not only the destination selection process but also the intention to revisit the destination and to spread positive word of mouth. However, a tourist destination is not a private entity and cannot be sold in the market place. For this reason the paper states that brand equity cannot be fully measured.



Two sources related to dark tourism

Tuesday, September 17th, 2013


Stone, P.R. (2012) Dark tourism and significant other death: Towards a Model of Mortality Mediation. Annals of Tourism Research vol. 39 no. 3: 1565-1587.

This article argues that even though individual people are rather death-defying of ordinary or their own death, they are fascinated with the extraordinary death of other people.  Media nowadays represents extraordinary deaths as popular mass media. Furthermore the article suggests that dark tourism builds a bridge between the living and the dead as a kind of mediator.  This paper deals with the question as to what the consequences of consuming dark tourism within a temporary society are. It examines the role of dark tourism in the context of education, dark tourism as a narrative, as entertainment, as haunting, as memorization, moral instruction and as memento mori. The article says that dark tourism allows people to have some space to find their own interpretation of mortality. Furthermore it concludes that nowadays educated society has loosened itself from the idea of dying themselves. On the contrary the society has become fascinated with the recreation of death of other people. Consumers of dark tourism reflect death and life from a mortality point of view.  Therefore dark tourism can help to re-link people with their own death.

This well structured article is relevant for our course of studies and the topic of dark tourism, because it deeply dives into the topic. This article is a valid source, because the author of the article refers to many well known sources in the field of dark tourism, such as Carr and was published in the Annals of Tourism Research just recently in 2012.


Podoshen,  J.S. (2013) Dark Tourism Motivations:  Simulation, emotional contagion and topographic comparison. Tourism Management vol. 35: 263-271.

This article by J.S. Podoshen deals with dark tourism in relation to the consumer group of black metal.  This article is of significance to us, because it talks about dark tourism and motivation for that matter. The article tries to answer the question of what motivates people to consume dark tourism.  Obviously it is concluded that consumers of the music of black metal also consume dark tourism and therefore a study among black metal fans was conducted. Within the study people at black metal concerts were observed in order to identify motivations for dark tourism. Furthermore people and their behavior in dark metal forums were observed as well. Based on this it was found that simulation and an emotional belonging to a certain group of people are the main motivations for black metal fans to consume dark tourism.

This study and article are of relevance in terms of motivation of black metal fans for consuming dark tourism; however it is not completely applicable for all pursuers of dark tourism in my opinion.

I think this is a valid source, because in order to answer the question of the article different methods were used. Active and non-active participant observation were used furthermore netnography and content analysis. 25 black metal sites were visited in the course of three years and online texts written by consumers of black metal were analyzed. Furthermore this is a very recent and up-to-date article, as it was written in 2013.


articles related to authenticity and travel motivation

Tuesday, September 17th, 2013

Wang, N. (1999) Rethinking Authenticity in Tourism Experience. Annals of Tourism Research, Vol. 26, No. 2: 349-370

This article focuses on the different types of authenticity in tourism experiences: the approach of objectivism, the constructive approach, the postmodernism approach and the existential authenticity which can be further divided into intra-personal and inter-personal authenticity. It gives a broad overview about the various approaches and their possibilities to be used in tourism contexts. I think it is a valid source the author uses a great variety of sources. Moreover this article, even though it is relatively old, is still used as a source in more recent articles.


Van der Merwe, P., Slabbert, E., Saayman, M. (2011) Travel Motivations of Tourists to Selected Marine Destinations. International Journal of Tourism Research, Vol. 13: 457-467

This article focuses on travel motivations. The literatures research emphasizes five different kinds of travel motivations, namely leisure travel motives, events and festival travel motives, travel motives to marine destinations, travel motives to nature areas and parks and shopping travel motives. The included research focuses on South African destinations and the motives why people travel there. Based on the results the authors give implications regarding marketing and product development issues.


2 articles related to travel motivation

Tuesday, September 17th, 2013

Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management vol. 23 no. 3: 221-232.

I think this article is a useful source in terms of tourist motivation. It tries to examine differences between the travel motivations of tourists from different countries travelling to the same destinations and between tourists from the same countries travelling to different destinations. The article states that different factors influence the choice of a destination, e.g. age, income, personality or country of origin and emphasizes that these factors are important for destination management. Finally, the research showed that motivations differ from person to person as well as from destination to another. Therefore I think it supports and correspond with the discussions we had in class. Further I think it is a valid source because the author conducted an own questionnaire with a high amount of participants and he referred to many different other sources, like articles in research and tourism journals as well as books.


Bond, N. & Falk, J. (2013). Tourism and identity-related motivations: why am I here (and not there)?. International Journal of Tourism Reserach vol. 15 no. 5: 430-442.

The article is about the relation between identity-related questions and motivations of individuals looking for specific tourism or leisure experiences. It states that the “finding one’s self movement” causes the growth of many forms of 21st century leisure and tourism and that identity-related motivations might influence tourist experiences and thus the consumption and production of certain types of tourism experiences. This article shows another approach and gives new input to tourists’ motivation to travel and that’s why I think it is a useful source. It tries to demonstrate that identity-related motivations are important in order to understand why people are engaged in tourism and how the different identities can influence a person’s decision to undertake a tourism activity. In terms of the validity I think the article is good because the authors used different books and articles from research and tourism journals.



2 cases of Annals of Tourism Research

Tuesday, September 17th, 2013


Written by Karoline Daugstad (Centre for Rural Research and Norwegian University of Science and Technology, Norway) and Christoph Kirchengast (Region Vorderland-Feldkirch and University of Innsbruck, Austria)


This article explores how summer farmers in Bregenzerwald (Austria) and Valdres (Norway) deal with their double role as farmers and tourist hosts. I chose this article because it summarizes authenticity and motivation for tourists and farmers.The authors of this article discuss how this double role influences tourist-host interactions and the staging of summer farms, and the ways in which the discourses of authenticity and heritage manifest themselves therein.

Important facts about motivation in this article:

Farmers’ double roles when engaging in agri-tourism have been pinpointed as challenging, especially in terms of farmers’ abilities to meet tourists’ expectations, yet they are also rewarding, due to the ‘personal feedback’ from tourists (Brandth & Haugen, 2007; Nilsson, 2002).

MacCannell (1999) emphasises that tourists are chiefly motivated by the search for authenticity, which has been lost or alienated during the era of modernity, and that the search actually makes authenticity inaccessible for tourists or even obliterates it altogether.

Cultural heritage has been increasingly harnessed during the past three decades as a means to add value to different contexts such as regional development, the food industry, and not least tourism (Chhabra, Healy, & Sills, 2003; Wang, 1999).

The above mentioned points affect the farmers living and working as tourism hosts in the two sceneries  Valdres and Bregenzerwald. The farmers motivations for starting and running tourist services were varied and included the following: the continuation of activities after a farm transfer; tourism developed ‘unintentionally’ when people ‘just appeared’ at the summer farm and showed interest; the rise of opportunities for tourism due to infrastructural changes (e.g. the instalment of a cable car and construction of roads); and a genuine, personal interest in starting a new enterprise. The large variety of motivation shows that you cant just generalize why farmers would like to have a doble role as farmer and tourist-host furthermore that personal interest vary.

„Here, you have the opportunity to show agriculture to your guests in a positive way. The fact that agriculture isn’t just hard work, no spare time, no possibility to go on holidays, and so on…The guests often have this romantic, idyllic, transfigured view that just isn’t true…“(Bregenzer Wald informant)



Written by Sandro Carnicelli-Filho (University of the West of Scotland, Scotland)

The aim of this research is to understand the emotional management process involved in the life of adventure guides. I chose this article to analyse peoples motivation and ambition to work in extreme jobs e.g. as an adventure guide. I find it really interesting how inalienable personal skills in this tourism sector matter.

Important motivation aspects of the article: 

Commercial adventure tour operators sell more than simply an activity involving risk. An outdoor experience involving perceptions of health and safety is part of the product sold. Indeed, guides need to deal not just with procedures to guarantee the safety of tourists but need to manage and stimulate the clients’ feelings of safety. This emotional game that happens in adventure activities where guides deal with their own emotions as well clients’ emotions has been previously researched but focusing specifically on the on-duty emotions of guides (Holyfield, 1999; Sharpe, 2005). This research considers adventure guiding to be a lifestyle activity where on-duty emotions are not separate from non-work emotions (Carnicelli-Filho, 2010).

In adventure tourism, where clients are also looking for an emotional experience, it is part of the guide’s role to work towards this goal. It is part of the job to offer feelings to clients and to contribute to the generation of appropriate emotions (Arnould & Price, 1993; Holyfield, 1999).

To Sharpe (2005), guides have three responsibilities that involve emotional ele- ments: ensuring safety, generating fun, and creating a sense of community. These three components are not simply emotional elements inherent in guides, but rather are related to their professional activity and their aim of satisfying customers. Fluker and Deery (2003), for example, believe that it is exactly the emotional game—the thrill and excitement of the outdoor adventure—that attracts people into the guiding profession.

The emotional management of guides is so essential to the clients’ experience that the organisations employing the guides aim to hire people with specific profiles. To Oliver, the manager of an adventure company emphazises that the desirable guide should be enthusiastic, love the interaction with the clients and be conscious that he or she is guiding because of the clients and, for this reason, the guide should behave and ‘‘look’’ in conformity with certain standards and expectations.

Reason to chose this article:

This research aimed to understand the emotional management of adventure guides—a social group that do not clearly distinguish work and non-work spheres, mixing both and calling it a ‘‘lifestyle’’.

I also chose this article because of my personal experience. As i worked as a flight attendant for 2 years my motivation to work in this job was also 100% emotionally driven. Due to the close work you spend more time with your working colleagues than friends or family back home. You easily mix up work- and non-work spheres and consider your job as your lifestyle. I also had some situations, where i had to stay calm while everybody else (the passengers) were really nervous because of severe turbulences, but you have to function in your role and not show your real feelings.



Reasons to study tourism

Tuesday, September 17th, 2013

Im Fabienne Lüftner and i study Tourism Management at Hochschule Bremen.

Since i was a small kid i loved to travel the world and get away from home with my parents. My whole life is focused on interaction with other languages and cultures, therefore i went to spain for 1 year to study the language. Aswell i worked as a flight attendant to combine my desire to travel with work and be in different cultural environments as often as possible and make use of the different languages im speaking.

I want to work in the Tourism sector and therefore need specific background about economics, tour operators and so on. In this curse i  expect different approaches to tourism and an insight view in some travel models such as dark tourism as we had last lection.



2013 EMTM/Cand negot blog Group13

Wednesday, September 11th, 2013

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2013 EMTM/Cand negot blog Group1

Wednesday, September 11th, 2013

Reasons for studying this course

Tuesday, September 10th, 2013

About the reasons why I study this course.

China is big country which still in developing. We have a lot of potential in tourism.There are still many places which are in the mountain, far away from the city. Also, China has a long history, she has many possibility to develop different style tourism. It’s pity that Chinese still haven’t make a good use of our advantage. We need some professional knowledge to improve our tourist industry.

I wish I can learn a basic idea about tourism so that after I getting back to China, I can do some business about tourism. As my dream is having a hotel by myself, tourism will be useful in hotel business. That is the reason why I take this course.

In this course, I expect to learn something different idea about the tourism. I like thinking outside the box. So, except the offical knowledge, more other different vocie about an idea will be welcome. I hope I can get a diversity idea about tourism especially the concept I never learn in China.

Why the subject tourism?

Monday, September 9th, 2013

I choose the subject tourism because I think it has different kind of angles to study it. Because of the diversity within tourism I think it is really interesting to have a better look at what the subject can give you on extra knowledge within the hospitality and travel industry.  When people think about tourism, they think about the sunny travel destinations at the south west of Europe, or journeys far a broad to Asia or other exotic countries. I think that tourism can offer much more than that, which makes it so interesting.
I have a lot of experience with tourists that come and stay in a hotel. But I have never actually deepened myself further in the subject.
I am really interested in what tourism as a subject has to offer more, and how it can be applied on practical matters.
Also that after reading the reports and journals about tourism in Denmark and a short introduction on tourism, I think Denmark is an really interesting country for further applying tourism at the moment. Because it is still in a early stage of development there is room for a lot of discussion. I hope that we will take a closer look at the tourism in Denmark.

Reasons for studying tourism and course expectations

Monday, September 9th, 2013

There are several reasons why I chose to study tourism, first of all, I’m from Spain and there we live largely thanks to tourism, and looking to the future this implies that when I ends my studies, I will can choose of between a great variety of employments, businesses and industries where to work and develop my knowledge depending on the field that I like more. Moreover, I study tourism because is a very diverse field of study, in which you can get knowledge of many different and interesting things. And the last reason, but not least, I study tourism because I love to travel and see new cities, countries and cultures, discover different ways of living and doing, meet people and learn new things.

In this course, I expect to learn about tourism in Denmark and the other Scandinavian countries, get a different and broader vision of tourism and gain more knowledge in this field.

Monday, September 9th, 2013

The reason why I chose to study tourism is that I just want to get more knowledge about the tourism industry as well as management techniques in tourism . I did an apprenticeship in the tourism sector because I have always been interested in travelling, foreign cultures and learning different languages. Further, I have already worked for several years in the tourism industry. Therefore, I could already gain some experiences in the tourism and service sector and so far I really like to work in the tourism and travel industry. But I wanted to get to know more about the aspects and backgrounds of tourism and management theories. Therefore I decided to study tourism.

My first expectations for the course was to get to know different types of tourism and its impacts on its environment as it was supposed to be an introductin course. But after the first lecture I am glad that it will be more than just an introduction. I hope that we will discuss tourism’s impacts on its surrounding and get to know or understand what tourism really means to the people who are involved.  Moreover, I like the idea of learning and interacting in the course via a web 2.0 tool so that the students can be involved. Therefore the course gets more lively and modern and it is not just about lectures from one person.

Reasons for studying tourism & comments on syllabus

Monday, September 9th, 2013


I study tourism mainly because I think it is a very diverse and interesting field. I like the idea that there is more to tourism than just mass travel to destinations like Spain! Many people appreciate tourism and associate it with adventures, fun and relaxation which makes it a good field to be involved in. In addition tourism has interested me since I was in high school and I wanted to find out more about how tourism companies are organized and how they function. Furthermore the course of study also allows people to work in the event management and business travel area which I like about it. I also appreciate that this course of studies also gives students good basic knowledge of economics.

Since this course is no general introduction into international tourism I would like to learn more about tourism in Denmark and about different, more subtle, kinds of tourism within this course. I am anxious to learn more about dark tourism, since I have not studied it yet. I have however already studied sustainable tourism quite a lot and even though it is a very important aspect in managing tourism I am not too eager to study it much further in great depth. I would also like to know more about Danish or Scandic tour operators, travel agencies and other tourism companies to get an idea of the tourism market in Denmark and the other Scandic countries.

Reasons for studying tourism & comments on syllabus

Monday, September 9th, 2013

Tourism is such a diverse field of study because it touches different disciplines. Studying tourism we obtain knowledge in geography, looking at various destinations, as well as in business administration and economics. We learn how tourism is perceived by people, both tourists and local and native communities, and about its consequences for the environment.

Thankfully the course Introduction to Tourism and Leisure will not be a general introduction to things most of us have already heard of but to very interesting and special aspects of tourism. Talking about travel motivations apart from getting away from home and relax will hopefully broaden our understanding of what people want and what the tourism sector needs to offer in order to be successful. Additionally, the focus is set on sustainability which is a very important issue in tourism. For us as future managers in tourism it will be important to know how to reconcile economic goals with the welfare of the environment and of the people that are actively and passively involved. Hence, it would be great to learn more about the development and implementation of new and innovative tourism products.

About me

Thursday, September 5th, 2013

My name is Mathilde. Im 20 years old, and I just started university in Denmark. It takes 3 years before i’m done with my bachelor, and then i’m a Negot. In the 3 years, i’m going to study English, economy and Tourism. I’ve always wondered what i wanted to study, because I like so many things. But with this education there is a combination of many things, which I really like. And another thing I like, is that I can take to another country to study, for 6 months or a whole year, so there is stuff to think about! My uncle and Ant is working with hotels, which is a big dream for me too. But with this education, I hope I can achieve my dream. I’m not quit sure what it is yet, if it’s hotels or a different kind or tourism, but I hope I can find out. But the most important thing to me, is that i’m going to work with peoples around me!

2013 Introduction to Tourism and Leisure

Tuesday, September 3rd, 2013

No Title

Monday, September 2nd, 2013

Tourism has grown to become one of the largest industries of today, and all over the world people are economically depending on this tourism to keep developing. Personally I think of tourism as a very interesting phenomenon that is emerging all the time, which I find fascinating. You have to be up to date and creative when in this business, as it is all about drawing attention to your product and creating memorable experiences in one way or another.

From this course I expect that I will learn how the whole industry works and that I will get a deeper understanding of the extent and importance of tourism. I am hoping to learn how to manage and marketing events; how to come up with ideas and how to carry them through-  as a manager.

Also it would be interesting and relevant to consider what will be the next tendency in tourism.

Fano Pictures

Thursday, November 22nd, 2012

fanoe Photo Album

Etivity 5 (v 2) – don’t know why my ex-etivity disappeared :)

Thursday, November 15th, 2012


I’ve never thought about any particular tourism education in my life, especially in Europe. Personaly I think that tourism industry is overfull. No one of my friends who finished tourism education could find any job in Russia and now work as clerks in various companies.

Having chosen Global economics for my Bachelor degree I was fascinating by interanational marketing, trade and communications. After graduating  at the age of 22 I moved from Vladivostok to Moscow and made a brilliant career, becoming a Head of department at the age of 24 at the big telecom company in Russia, launching very important projects for mobile operators in Russia, Europe and CIS.

Why did I decided to choose EMTM and extremely change my good life? I guess not so many people will understand me. But I had several reasons:

  1. Of course I like travelling! I travelled a lot due to frequent business trips and personal trips as well. Travelling is getting new experience, new ideas, emotions and feelings, is meeting new people and the best medcine from problems and exhausting reality. I can mention some personal situations when travelling met me with very important people in my life, and gave me energy to go on in the very difficult situations.
  2. Being tired of Moscow rush, business plans, everyday budgets, lack of initiative of my employees I was looking for escaping of everyday office life and doing what I’m interesting in. I’m only 25 and I want to enjoy my life as being 25 and not to think everyday how to increase the profit of the company I’m working in. Tourism was one of the interesting fields for me I could switch on.
  3. I like difficulties and challenges. Overcoming of the problems makes me feel happy. I like to feel myself successful. To go to study unknown field to unknown country was exactly what I really needed. Received EMTM scholarship made me even closer to new experience and I believed it was a destiny.


I can surely affirm now that STD lectures were quite useful and at the same time difficult for me as well as life in Denmark.

I attended all STD lectures due to positive atmosphere at the class and interesting topics.

Most of all I liked the lecture about the bias of the volunteer tourism, since I’ve been always thought it had only a positive side.

The problem of hosting communities and tourism development was also quite interesting for me as well as the guest lecture about mobile innovations in tourism, since I worked for 5 years in telecom and for me it’s quite exciting to know about how mobile telephone can be an important tool for developing industries and influencing on people.

I guess STD knowledge will definitely influence not only on my career but also my lifestyle.


At he present moment I’d like to work in the wine tourism J And after my exam paper I know for sure how to make it sustainable.


At the end, I would like to say big “Thanks” to Janne for a very useful course of STD. Thank you to make it interesting for every person in the class, thank you to make us think about sustainable issues. I’m sure, working in different fields and countries we’ll definitely remember what we studied at STD classes.

If we make it by than

Thursday, November 15th, 2012

As a child I use to think about “How I could change the world”, so I was dreaming about being a milkman, a postman, a firefighter, a policeman, a doctor and all those things other children used to dream about. There we were young and innocent. Then we grew up a bit and realized things don’t function as we thought they did. But, somewhere there hope remained that it could be better.

So this is basically still my future career plan. I wouldn’t mind it as being something simple or something profound. But as long as I have that aboriginal feeling and a will to do more, I will be working. This is perhaps how I manged to get here.

So things are manageable. World can become a better place. We have to think global and act locally. This way one day will come when we will be able to bask the results of our labor.

Maybe, we will make it to live up to that day, if not hope someone does.

I will know I tried.


Luka M.


Thursday, November 15th, 2012

My choice of bachelor in tourism was quite spontaneous. The tourism programme  I suddenly came across looked quite interesting and stood out of the range of those boring typical programmes on economics and law offered in most universities in my city, though still majoring in tourism was mostly considered like spending 5 years for learning nothing specific. However, I decided to take a challenge and see what would happen. So it turned out to be unexpectedly good and eventually it laid the foundation for the future. The next step was working at a travel agency; it was that time when I started looking for an opportunity to study somewhere abroad, in the EU in particular. It sounded quite unrealistic even to me considering a range of constraints which I’m not going to dwell upon now. Finally, everything worked out, now I’m studying tourism not in one but even three EU universities and I’m boundlessly happy about it.

I can honestly say that sustainable tourism didn’t ring a bell to me before. During my bachelor studies we mainly focused on ecotourism, we never touched upon tourism development through the combination of perspectives like environmental, social and economic; all these approaches were learnt separately and mainly with economic bias. Here I got a new idea how it can be combined and should be combined to move to a new level of tourism development.

I can’t say for sure what I’m going to do in the future; by now all that happened to me looked like being predestined, everything ran relatively smoothly, and I hope it’ll keep moving this way. I still don’t have a fixed position on this matter:  it might be an academic career in tourism or running a private business like a small guest house somewhere in the mountains…



Etivity 5

Thursday, November 15th, 2012

The most important moment when I decided I actually wanted to study was my first year of university when I dropped out of university. My dropping out had little to do with the capabilities, but much more with my beliefs that if you do something you should do it properly or not at all (till then I did not have had Sustainable Tourism Development course and did not know that properly is a relative word=) ). In that year I realized I did not have enough educational background to pursue any more serious professional and decided to go back to school. Another encouragement and inspiration for me was my father since I spent a lot of time with him at his work and experienced how dedicated and hardworking a person can be. I also learned it is a lot easier to be good at things that you like and consequently decided, in my second year of university, to choose tourism as my major since being and dealing with people made me feel good. That summer I was even more convinced about my choice since as a volunteer I spent time in summer camps for children in another country and reflected on tourism as on an instrument, meant to feel people more aware of themselves and the environment that is surrounding them.


I think that the lesson I will remember the most from Sustainable Tourism Development course is how sustainability can be seen differently depending on the point of view of the stakeholder in question, in particular the lesson on how non green destination, I think it was a city in USA, was able to apply sustainability development concept to its tourism development and Janne’s story of toxic waste being wrapped in “safe” containers and placed in a part of Copenhagen, avoiding the upper class area and the answer of the Danish minister to the question if she would have the “safe” container in her backyard. In the course I was also confronted with the concept of social justice in tourism. This made me think how for the sake of tourism activity people are relocated from their homes and how the employees in underdeveloped countries see tourists from the developed world having all the luxury they don’t and enjoying in the area of the destination to which the locals are deprived from access.


What I understood in the course and it is quite logical, but I have not thought a lot about it in the past is that every person is living in a specific context (different location, status, work position, stage in life) and makes his or her decisions according to it and consequently a lot of times there is no entirely right or wrong decisions. However, when making judgement and decisions that affect others you have to think about their contexts and try to make the most “correct” decision based on as much reliable information as possible. In the future I am positive that these understandings can maybe help me to make better decisions, even though I think more you know, more the decisions are complicated to make, the problems more complex and more compromises are needed to try to take everything into account and make as many stakeholders possible satisfied. Honestly, it is hard for me to say 100% positive what I want to do in the future, however I know I want to gain more working experience in tourism field and being a part of this program can definitely help me and ease my path in the future through understanding and knowing more things that I did before. Steve Jobs’ sentence at the Stanford graduation ceremony few years ago, that I like and rely on when I am not sure about the future is: “you cannot connect dots looking forward, but you can connect them looking backwards and in the meanwhile trust that all will work out”.

Etivity 5. What dreams may come

Thursday, November 15th, 2012

My academic degree choice was a result of multiple factors, both tangible and intangible, conscious and sub-conscious. I come from the city that attracts millions of tourists every year, so I had a vast experience in international and multicultural communication. When I started to work I got to know the inside of the tourism industry. I think since that time I got determined to learn to manage cultural tourism flows  and to be able to properly introduce my city and rich Russian culture to tourists from all over the world. While my academic background of intercultural communication and linguistics doesn’t seem to be directly related to tourism, it did give me the necessary competencies to work successfully in tourism and tourism-related fields. However, at some point, I realized that in order to occupy a place of high responsibility I still need to deepen my knowledge in tourism management and I was lucky to be accepted to EMTM program.

Sustainable tourism development classes provided me with a new set of knowledge and skills. The main lesson for me is the necessity of holistic approach. It is of utmost importance to consider tourism from three perspectives: economic, environmental and social-cultural. Surprisingly, right now it seems so natural to me, as if I’ve always known it and that’s the only way for development. However, I have to admit that before the classes these aspects were not presented in my mind as an isoscales triangle, but rather like a pyramid with sustainable development in economic terms being the one that’s really matters. Another important lesson is that in our pursuit for sustainability, we shouldn’t lose the clear understanding of it and get confused with empty eco-labels or justify out carbon footprint by volunteer tourism that doesn’t necessarily contribute to the local community or environment, etc. Moreover, I’ll always remember that sustainability is not really a destination to reach, but the process, the way of development.

My steps for the future year and a half are quite simple: to take the most from the courses we have and to use all the opportunities that come around. During summer vacation I’m eager to get some professional experience in tourism management, hopefully in some big international organization. I’m still working on it, so nothing is definite yet. After graduation I hope to be able to put into practice all the things we’ll have learnt by that time. Moreover, I do feel that at some point of my life (maybe in five-ten years) it would be nice to share my experience with a younger generation of tourism professionals.

Etivity 5

Thursday, November 15th, 2012

I would like to become a lecturer for reasons which I am sure Janne knows, as she is already a lecturer…

Etivity 5

Thursday, November 15th, 2012

I have been hungry for exploring and getting to know better my own country from a very young age. Growing up near Bulgarian seaside resorts and being acquainted with the large-scale tourism development there, made me thinking of more authentic, adventurous and  sustainable (even though I did not know the meaning of this word) practices that could be introduced to these destinations.  Contemplating between tourism and linguistics I decided to pursue BA in linguistics, since it would give me opportunity to work in tourism related jobs all around the world.  I used every opportunity during my education, summer breaks and  Erasmus program to gain work experience in tourism related fields in different countries.  Two years after graduating I felt and need to gain more academic knowledge about tourism and the possibilities for sustainable development of this industry.

My first real encounter to the concept of sustainability, was here in an eco village in Denmark  called Svanholm. During the two months stay as a guest worker in their community made me witness the applicability of sustainable development in terms of sharing common ideals concerning ecology, income sharing, communal living, and self government.

The course on STD provided a better understanding of the importance for transformation towards sustainability in tourism and practical advices for changing patterns of  personal travel behavior. I realize I need to start changing myself before trying to influence other people, as well. The course also made me look more critically at certain practices related to tourism.

In the future I would like first, to gain insightful experience in a company that operates in a responsible manner. Afterwards, once I feel more confident, I would like to run a company offering alternative tourism, teambuilding, sports and adventure activities…

EtivitY V.

Thursday, November 15th, 2012

Short-term future…


My life has been about a quite short-term planning and taking advantage of the possibilities before me, that’s how I got here (EMTM). One of the upsides of short-term planning is that it gives me flexibility and the option to act spontaneously.

For this reason I cannot clearly state where I see myself in 3/4/5 years but I would like to gain experience in working within tourism business  both  the mass tourism and the alternative forms of tourism so once I will be able to come back to my father land – Slovakia, more precisely Liptov region and apply there all I learnt/saw/done.

The ultimate challenge for me is to get the most out of life situations, no matter what the circumstances are.


thank you


Etivity 5

Thursday, November 15th, 2012


I’ve never thought about any particular tourism education in my life, especially in Europe. Personaly I think that tourism industry is overfull. No one of my friends who finished tourism education could find a job in this field in Russia and now they work as clerks in various companies.

Having chosen Global economics for my Bachelor degree I was fascinating by interanational marketing, trade and communications. After graduating   I moved from Vladivostok to Moscow and made a brilliant career, becoming a Head of department at the age of 24 at the big telecom company in Russia, launching very important projects for mobile operators in Russia, Europe and CIS.

Why did I decided to choose EMTM and extremely change my good life? I guess not so many people will understand me. But I had several reasons:

  1. Of course I like travelling! I travelled a lot due to frequent business trips and personal trips as well. Travelling is getting new experience, new ideas, emotions and feelings, is meeting new people and the best medcine from problems and exhausting reality. I can mention some personal situations when travelling met me with very important people in my life, and gave me energy to go on in the very difficult situations.
  2. Being tired of Moscow rush, business plans, everyday budgets, lack of initiative of my employees I was looking for escaping of everyday office life and doing what I’m interesting in. I’m only 25 and I want to enjoy my life as being 25 and not to think everyday how to increase the profit of the company I’m working in. Tourism was one of the interesting fields for me I could switch on.
  3. I like difficulties and challenges. Overcoming of the problems makes me feel happy. I like to feel myself successful. To go to study unknown field to unknown country was exactly what I really needed. Received EMTM scholarship made me even closer to new experience and I believed it was a destiny.


I can surely affirm now that STD lectures were quite useful and at the same time difficult for me as well as life in Denmark.

I attended all STD lectures due to positive atmosphere at the class and interesting topics.

Most of all I liked the lecture about the bias of the volunteer tourism, since I’ve been always thought it had only a positive side.

The problem of hosting communities and tourism development was also quite interesting for me as well as the guest lecture about mobile innovations in tourism, since I worked for 5 years in telecom and for me it’s quite exciting to know  how mobile telephone can be an important tool for developing industries and influencing on people.

I guess STD knowledge will definitely influence not only on my career but also my lifestyle.


At the present moment I’d like to work in the wine tourism 🙂 And after my exam paper I know for sure how to make it sustainable.


At the end, I would like to say big “Thanks” to Janne for a very useful course of STD. Thank you to make it interesting for every person in the class, thank you to make us think about sustainable issues. I’m sure, working in different fields and countries we’ll definitely remember what we studied at STD classes.

Etivity 5 – Johan

Thursday, November 15th, 2012

When I moved from Stockholm to the very north of Sweden at the age of 13, I was thrown into a totally new world. Even though I was in the same country, I remember how different I thought I was to everyone else there. The contrast was not only in the culture, but also in the landscape.

Coming from a big city where a go getting attitude is rewarded and later coming to a depressed town where anyone with big dreams and ideas is laughed at with disgrace, was a transforming experience.

I don’t really know what happened to this society that made its inhabitants so depressed other than the fact that during an industrial collapse in the forest industry during the 60’s, thousands lost their jobs. Since then the this once called a city never recovered and became a town with a rapidly decreasing population.

Even though it may sound like this place is a god forgiven dump, it’s is everything but that.  I really enjoy spending time there and I am a hundred percent certain that many others would as well. I am also certain that the population of this town would benefit from a paradigm shift where they would move away from a forest industry in decline and start benefiting from what the tourism industry could bring.

Tired of being a bystander I wanted to change things around. I was convinced that if more people would know about this beautiful place they would like to visit it and thereby get the society back up on its feet. So I started my academic career  with a bachelor in professional experience production and marketing,  with a focus on tourism and the belief that I could make a difference.

As time went by and I gained more knowledge and work experience, I realized that if I would attract masses of people to this place it could eventually lead to its downfall. In order to attract people and still keep the uniqueness and natural beauty of this place intact, and at the same time be beneficial for the locals, I came to the conclusion that I needed more knowledge and this was why I applied for the EMTM program.

With a focus on sustainable tourism development, I would have a better understanding of how to best build up a destination from the bottom up and I would also be able to communicate these ideas better. All in order to get all the stakeholders involved in the process and the shareholders satisfied.

After I am done with this program and after I have gained more relevant work experience, I hope that I one day will be helping small destinations, such as my home town, to get back up on their feet, by adapting the best theories and practices in sustainable tourism planning and implementing them to a comprehensive development strategy.


Etivity 5

Wednesday, November 14th, 2012

I cannot really relate the choice of my degree to any specific moment or circumstance. I guess my surrounding led my way until where I am now. On the one hand, my skills and predisposition to communicate with people and dealing with them drove me to my bachelor in Communication and Public Relations. In those years I found out that there are thousands of areas where communication can be implemented. After some hesitation, my enthusiasm to know new cultures and travel, made me decide to continue my studies focusing on tourism. This decision is mainly what brought me here, an international context which makes me travel around different countries with people coming from over the world.

Where I come from, Spain (specifically in Costa Brava), most of the wealth comes from Tourism. So in this context, I should be conscious and raise awareness in my surrounding about the importance of taking care of our resources and do not abuse developing the tourism always in a sustainable way. This subject helped me to understand that sustainability is a pursuit where all of us should make our contribution and that tourism industry is not an exception.

I dare not choose my future position since my experience within tourism is still early and I still have a couple of years to find different areas that I could consider interesting. However, what I really would like is to have the chance to work in an environment that allows me to expand and imply my passions such as travel, cultures, gastronomy and photography.


Gina X.

Etivity 5

Wednesday, November 14th, 2012

I was taking international relations as my major for bachelor degree. After I graduated, I think I fed up with all the dirty political things that basically are the main things in the political world. I worked as a public relations and taking care of some tourism destinations about how to do some branding for those destinations. Managing tourism destinations got me thinking that tourism is a broad world. It’s not only about buying tickets, going somewhere, having massages and do sunbathing, it’s the biggest industry on earth. So I was thinking, why don’t I pursue something really promising while in the same time it’s also a thing I like doing?
Sustainable Tourism Development is a very interesting class I must say. In my final paper, I talked about Raja Ampat Islands. My country claims Raja Ampat as the best diving site in the whole world. I don’t know if they exaggerated the fact (Because they loved to do so 😉 ) but there was a thing about Raja Ampat that always urged me to say “Go make a mass tourism on that area!”. Not anymore. After I learned a lot in the class about the sustainable tourism, it opened my eyes that actually money doesn’t always have to be in the first place. In developing a tourism destination, there are a lot of things to be considered and you have to make sure that tourism can be beneficial for all of them. How to take care the environment, the local community while also developing the destination are what I called fascinating and challenging.


When I am talking about my future, I surely don’t know where the future will take me. But my experiences as a public relations and travel writer are not bad, so I am more than willing to repeat them again  Public relations industry made me met a lot of important stakeholders and players in the tourism industry and made me learned how to deal with different kinds of people in a different way of communications. I would also consider being a travel writer as one of the best jobs in the planet. Why would I say so? You travel the world for free, you share the story, you get paid, what else can you expect?

Etivity 5

Wednesday, November 14th, 2012

Being interested in several fields at the same time, such as history, geography, geopolitics, economics, languages and communication, for my profession I had to choose something interdisciplinary… something as interdisciplinary as tourism is. In fact, whenever I have been travelling (starting from my childhood), I was always amazed by the dynamics of all that work that is done behind the scenes to secure a smooth travel for all the billion of tourists and travellers around the globe. After starting my tourism education, I began to understand this work, and ever since I have always been content with the choice for my academic degree.

During the five years that I´ve been taking classes on tourism, the notion of sustainability was ubiquitous in my studies…However, it was vague as well…The course on Sustainable Tourism Development helped to conceptualize this approach and to get real world examples on its implementation. It also confirmed the importance of SD in global development. We may believe or not believe in climate change, we may believe or not believe in the human´s negative impact on the environment, we may choose to believe in apocalyptical scenarios or in a rosy future, but we cannot deny that we all live on Earth, and Earth is a limited place. Thus in order to develop and to improve, we need to think very thoroughly on how to use the limited resources of our planet (and I don’t mean only material resources here). The framework of sustainability is a good option in this case.

For achieving a desirable future, there is a need to develop sustainably 🙂  : to move one step further every time and to use all the upcoming possibilities and opportunities in the most optimal way. I chose EMTM to use its international character and its wide coverage as a way of defining myself in a narrower sector of tourism. Attending every new class, learning every new concept, researching every new theme brings me closer to this “future”; there is no doubt about it.

Past Present Future

Wednesday, November 14th, 2012

There are no specific reasons from my past that led me here today, but everything from my past has got her at this stage of my life. I never chose to study tourism, but the world of tourism fascinated me much more than nerdy computer programming languages. As I grew up and opportunities presented themselves, I humbly accepted. I realized I enjoyed the idea of hospitality when once during my early years I attended a seminar at a big hotel. I loved how things were there, how everything seemed perfect and people knew what they were doing. There was no chaos but just the job being done with amazing precision. Later with the introduction of business courses in my life and work experience, I realized there was something bigger than hotels and hospitality, it has a core somewhere. The core was tourism, so here I am today studying tourism.

Present lessons: While we learn about sustainability and economics of tourism and so on in our class rooms. My mind always wanders around how policies are made, how people come up with the brilliant ideas( some ideas not so brilliant) to market tourism destinations, how tourism brands are created, how hospitality businesses fluctuate based on tourism demands and the factors affecting them. Over the past two months I have been able to understand the importance of sustainability not only in respect to tourism, but as a complete phenomena. We have to strive to be sustainable. Nothing lives for ever, but we have to be able to keep some things for our own survival. We must be responsible citizens( or try our best), we have to respect what we have been handed down from our ancestors, and we have to think what we will leave for our future generations. Sustainability does not have a pure definition of its own. Its how we ourselves define it, we are the ones who puts the able in sustain to make it sustainable.

Steps for the transition toward my desirable future : I am hoping to get an internship at UNWTO, or IATA next summer which should give me a good glimpse about the world of tourism policies. Following my graduation I would like to work on becoming a tourism policy maker. It will be a long  journey, but I would like to pursue that dream by working for small organizations, then moving onto larger ones and finally working for small governments. Times change, plans change, needs and wants change for all of us. I may not become a tourism policy maker, I might just be a super yacht salesman, but as of now tourism policies is what I am fascinated about.



Wednesday, November 14th, 2012
After finishing my high school i didn’t really know what to study. I knew i am not for biology, medicine, computer science or something similar. I did not want to study economics (because i thought it is just playing with numbers and analyzing them).  So i was really lost where to go and what to do. Then i started thinking ok what are my strenghts.I am good with people, i like to manage things, i like to arrange events and so on.So there is something called like management on the Faculty of economics. Let’s try that. And after finishing my bachelor degree in management i decided to study masters in tourism. Why? Because i liked the basic theories in management, but there was nothing specific about it. And tourism seemed the best choice for me to pursue my further education in.
I started thinking about sustainable development even before i heard that there are all these concepts and theories about it. In Slovenia it was really a hit las couple of years for companies to promote sustainability, mostly used as a marketing tool. While i was really interested in this topic, my peers did not even know what the meaning was. So in my opinion firstly it is important to educate and inform the public about sustainable development and show them examples how they can incorporate it in their daily lives, so people will know how to behave and what it is expected from them. The same goes for the sustainable tourism development, where tourists should be able to easily attain knowledge on it and also travel responsibly.
After finishing my paper on the influence of social entrepreneurship on sustainable tourism development i figured out my desirable future. I want to be part of a social enterprise in tourism. Which steps i would have to take i really don’t  know… First maybe get an internship or volunteer in such an organization, and after try to do something on my own (buy an island and have a small paradise , which would be economical, social and environmental sustainable ;)).

Etivity 5

Wednesday, November 14th, 2012

While going to the Sustainable Tourism Development class for the first time I had no clear picture what should I be expecting for and, even more, what is this sustainability all about. Now, after two month of a constant use of the word “sustainable”, I am still not sure how to explain its meaning. But! I am certain now that everyone can contribute to it, including me. There is now difference, if you are just a small ‘element’ of a huge industry, or the ‘engine’ of it. You can also represent the segment of consumers, it doesn’t change a thing. I was surprised by myself when, after attending STD classes, I went to a hotel and looked at it from a brand new perspective. Suddenly, the note which explains the damage of the daily towel change got a new meaning and attracted my attention. Even if it is just a detail, it reminded me the rule that we should always change ourselves before starting to change the World.

I guess that my dream profession had changed for a million times while growing up and discovering new fields and opportunities. I have no clear idea when was the first time that I thought about tourism field, but the wish of being a part of it was maturing along with me. However, an unfortunate circumstance shut out the possibility of taking that direction. No university in Lithuania could offer bachelor studies in tourism. So, economy was my choice and tourism stayed a dream. And now I can say that I am living my dream 🙂 !

As for the future, there cannot be nothing more uncertain that it. However, I believe that the most important is to have dreams and keep on going after them. I thought that I will not be the one who will significantly contribute to the sustainability of the word, but why not? I would love to give my part by showing how important food culture is in our lives. I think food is not only for survival, it can be a pleasure and a way to discover different cultures, a way of communication and expressing yourself. Therefore, I will do my best in taking all the possible advantages from my current studies and this will be the first step towards my desired future.

Desirable Futures and Aspirations.

Wednesday, November 14th, 2012

Since I started my Bachelor in Tourism, back in Spain, I have been always interested in working within the hospitality sector. I have also made an internship in a Marriott Hotel, in the reception department. My future goal is going to be certainly related to this sector, because I really like the customer service, and being in contact with the clients. After having studied this course of Sustainable Tourism, I have realised that there was a big lack of sustainability in the hotel where I worked. There was neither implementation of environmental sustainable policies nor CSR, which are some points that I personally consider really important in the industry.

Etivity 5

Wednesday, November 14th, 2012

Living in a multicultural environment, travelling and speaking different languages have always fascinated me. Due to this passion I decided to study foreign languages with a hint of business in order to be able to combine the practical and theoretical perspectives of the two subjects. However, during my enrolment at university I noticed that the semester abroad was actually the most valuable aspect of my Bachelor’s degree in terms of learning and future decision making. By sorting out what I did not want, I found tourism to be an interesting and challenging field of education as well as research. As my academic background was formed by a totally different subject, my approach to the course was ‘from 0 to 100%’ (or as close as I could get).

I was surprised about the comprehensive nature of tourism and how basically every other subject area can contribute and influence the conducted research. Sustainability itself was an entirely new concept to me and I was shocked that I knew so little about it although I am having an influence on it as a traveller every day. The behavioural perspective of sustainable tourism development has primarily caught my interest because I can feel the responsibility that we should recognize to be ours. Actually making people realize that a desired behaviour or behavioural change is of importance for the present should be among the main foci, according to my point of view.

Although I am still not sure if my quest for my ultimate and definite future has ended, I am convinced that this time I am taking another step into the right direction with a possible outcome that I cannot predict as yet. Nevertheless, I am sure that tourism, which is constantly evolving and reacting to outer circumstances, is a challenging and not at all monotonous field to work in; perhaps in the management department of a larger corporation or perhaps in research at a university.

Etivity – 5

Wednesday, November 14th, 2012

If honestly, five years ago I chose the tourism just because it seemed to be the only suitable course for me in the “best” university of my city. I didn’t know, what course would be really interesting for me, I didn’t know, what I would like to do in future, how I would like to earn money. But while studying I began to understand, that I really like my future profession – I adore travelling, and it would be great, if I would be able to become a part of the tourism industry. During all my life I was dreaming, that one day, when I’ll be a grown-up, I’ll find an interesting and not ordinary job. I wanted to be a pyrotechnist, a rescuer, a racing driver, a movie-director, an archaeologist, or at least a weapon inventor. Although, all these dreams became nothing, because of any reasons. Even my last hope (as I thought several years ago) has gone – my rock-band has desintegrated. So now, I think that my future will be closely connected with tourism management, because:

a) I like it

b) for this moment it’s the only profession, which is desirable for me, and POSSIBLE (according to the list of previos wishes, it’s very important)

Now I’m here, I’m an EMTM student, trying to get a master degree, and I’m absolutely satisfied with my choice. The course of STD (Sustainable Tourism Development) was very interesting for me. And, I guess, not only for me. For example, one of the factors of STD is – to be environmentally friendly. And according to present condition of the Earth’s nature, STD is really very important.

That’s impossible to be completely sure about the future, but, as I already mentioned, I would like tourism to be my future. So I’m planning to graduate, to get the master degree, and then make a career. I would like to travel all over the world, and it would be perfect, if my future job will give me a possibility to make this dream real for other people too.



Etivity 5

Wednesday, November 14th, 2012

1) In 1997 my family and I moved to Belgium due to my Dad’s work posting. In total I spent seven years of my life there, went to an international school and lived and learned with people from all over the world. We moved back to Germany in 2004 and the transition back into the German culture, the life-style and school system was tough for me. However, the time abroad and the close circle of friends from all over the world made it clear for me that my choice of studies would somehow be related to spending time abroad, dealing with other cultures and people with different backgrounds. I decided to try out Tourism Management and now that I am on my postgraduate level, I still think that it was the right decision to go abroad, leave Germany behind and open my eyes to the world.

2) In the third year of my undergraduate degree, I was first confronted with the term Sustainable Development in tourism and its development practices, possibilities and challenges. After dealing with STD throughout the past quarter, it became more and more clear to me that one of the biggest challenges of STD is that most people are simply not aware of it. I personally, still do not think about sustainability when I go on a Ryanair flight or can’t be bothered to recycle properly. This fundamental attitude needs to change in order for tourism to still be as enjoyable in 50 years.

3) At this point of my degree I am still very uncertain what employment position I aim for after graduating. However, I am sure that it will be somehow related to the organization of trips or events for a niche target group. In order to find the most suitable career, I intend to do lots of different internships to try out many different positions and fields. I definitely do not seek a career in the scholarly sector of tourism since I am more of a practical person.


Etivity 5 – Desirable Futures and Aspirations

Tuesday, November 13th, 2012

During high school, I may have contemplated 5 professions; mostly the admired staples. Finally, I had fallen in love with a degree programme that offered courses titled: Mixology, Wines and Spirits; Event Planning and Management; and International Cuisine, as I had become convinced that I wanted to become an Event Planner who would one day run her own company. I wanted to attend university in the capital, but was caught off-guard by the early deadline; my other option was to attend the local community college. Up to the time of applying to the community college, I was unsure of which programme I wanted to enrol in. I was pleasantly surprised to discover that the first two years of my dream programme, B.Sc. Hospitality and Tourism Management was franchised at the community college. The main reason for choosing this programme was that I was fascinated by the course names and elaborate descriptions; however, my subsequent summer jobs were in the Travel, Restaurant and Hotel Industry, and this helped fuel my passion for the programme.

The course Sustainable Tourism Development has opened my eyes to the challenges of the industry. For me, the most important lesson is the little known fact that STD is more than Environmental responsibility; it is also encompasses the fair treatment of host communities, among other facets. In a modern world, it is appalling to comprehend that human concern has not evolved at the speed of greed or other injurious human traits. If we fail to recognise the role of the facilitators of our destination experience; they may be quick to retreat from service, given any promising opportunity. If we recall carefully, we can agree that mass tourism is a relatively new phenomenon, whose predecessor was the factory explosion of the industrial age. Factories were the largest employers decades ago, now, tourism has captured this designation. No one can accurately predict the future, something revolutionary may be on the horizon, something that will have the appeal of tourism, something that will become the employment of choice for the people so unfairly regarded in the tourist experience.

Secondly, it is imperative that we embrace and diversify the tourism offerings in our own regions. Due to advances in technology and improvements in the socio-economic conditions of the masses; travellers seem to perceive international travel as the only legitimate form of vacation. Tourism is susceptible to environmental occurrences as proven by the 2010 eruption of the Eyjafjallajökull volcano in Iceland, which grounded flights worldwide. It is also at the mercy of oil, a commodity which drives every industry; without which many advances would have been inconceivable. With talks of oil reaching peak production (after which production declines), and Global Warming predicted to influence extreme weather conditions, international travel may become something to be avoided; not because one cannot afford it, but for reasons of safety and frugality.

I had the opportunity to serve as Assistant Hotel Manager for over a year, and this was the best opportunity a graduate could ask for. I received hands on, real-life management experience, unlike the superficial impression that most people have of hotels. While in the role, I pondered my future as a Hotel Manager and wondered if roles in Tourism were less demanding. Now that I have had the time to reflect, I have realised that the hotel industry is one that I am passionate about; so much that I am enthused at the possibility of a European hotel internship for the upcoming summer. The only problem with this grand plan is that I am also aiming for a Ph.D. position. I had difficulty acquiring employment with a Bachelors and minimal experience, so I am certain of the impossibility of landing a hotel management position with a Ph.D and 2 years experience. Notwithstanding, the hotel industry is evolving, and new roles are being created every year, so it is possible that I may be able to fill one of those new roles, one with the flair of Chief Visionary Officer. On the other hand, I am interested in lecturing, so I may do both eventually.


Research question

Tuesday, October 23rd, 2012

“Can a party destination provide a frame for sustainable tourism development?”

Provide a research on an example of Novalja, Island of Pag.

Compare it to similar destinations.

See which practices seem the best.

Try to provide guidance for the named destination.


Luka Maslac


Etivity 4 – Research Question

Monday, October 22nd, 2012

Research Question: “How does climate change affect Sustainable Tourism Development?” A case study of Mount Kilimanjaro (Tanzania)

Framework of the paper
1. Introduction
2. Research question(s) + limitations
3. Methodology
4. Theoretical framework

  •  Mt. Kilimanjaro: Top tourist destination in Tanzania
  • Climate Impacts
  • Climate change and Mt Kilimanjaro
  • Impacts on tourism

5. Analysis + discussion
6. Qualitative Evaluation
7. Conclusion
8. Future Research
9. References

If you have any suggestions concerning the topic, please help. 
Everything will be much appreciated.

Is CSR only for big companies?

Monday, October 22nd, 2012



Research question:

“In what ways can small tourism companies implement CSR to their business model?”

(I might focus on accommodations to narrow it down a little bit…)

Lead: “Everyone can contribute…”



  • I will try to find best practice examples from the tourism industry (documented case study).
  • Litterature & Articles
  • Interviews… (?)


Etivity 4 – RQ

Monday, October 22nd, 2012

This paper assesses whether eco-labelling is an effective means of trust via certification programs in the tourism industry

Preliminary outline:

Eco-labelling  in the context of Sustainable Tourism


Research question and Limitations


literature review

Theoretical framework

Defining sustainable tourism

Labels and certifications:  example of sustainability certification suppliers

Analysis  and discussion

Case studies

Eco-labels for Tourism in Europe: the European Eco-label for Tourism?



Cooper, C. 2005. Tourism, Principles and Practice. Pearson Education Limited
Edwards, A.R. 2005. The sustainability revolution, New Society Publishers

Camilla C.  1997. Eco-labeling: success or failure?.

Font Xavier. 2001. Tourism Ecolabelling. Certification and Promotion of Sustainable Management. CABI Pub.

Rainforest Alliance, 2012

World Business Council for Sustainable Development, 2012


Monday, October 22nd, 2012

Sustainable tourism development in the Dahlak Island of Eritrea

Threats and Opportunities

The reason for choosing the topic is:

The government of Eritrea as part of national development plan proposed a new project that contributes to sustainable tourism development in the Dahlak Island.  The project is founded by Qatari Dirar company and aims in construct a new resort area in  Dahlak island.  The resort area have five high-end resort village connected by a central core town ,luxury hotel, recreational area and bungalows. The government believed that, this new resort in Dalhal island has a positive impact on  the economic, social, cultural, and environmental on the resident of Dahlak in particular and the nation in general .  Due to the lack of documented information and absence of statistics, this paper will just shed light on the major issues that might be pose threats  and opportunity to the pattern of tourism development in the Dahlak islands


Framework of the paper


Research question

what is the threat and opportunities of the Dahalk islands towards sustainable  tourism development?


Analysis and discussion

Conclusion and recommendation



  • Global Environment Facility, GEF. Red Sea coastal and marine protected area strategy: strategy development. Cairo: Egyptian Tourism Development Authority; 1998, p. 12.
  • National tourism development plan, 2000-2020. The state of Eritrea, ministry of tourism.
  • Tourism statistical report of Eritrea, 2000. Ministry of tourism of Eritrea.
  • Windsor Golf Hotel and Country Club, 2012. Report of the First COMESA Sustainable Tourism Development Forum. Nairobi, Kenya


Monday, October 22nd, 2012

Here’s my preliminary plan:


  • Introduction
  • Research question(s) + limitations
    • How can tourism contribute to environmental conservation? What can stakeholders do in order to make tourists visit national parks sustainably?
    • Case of „Britain’s breathing spaces”
  • Methodology
  • Theoritical framework
  • Analysis + discussion
  • Conclusion


Literature review

  • Williams S. (2003) Tourism Geography, Taylor & Francis e-Library
  • Eagles, Paul F. J. McCool, Stephen F. (2003) Tourism in National Parks and Protected Areas : Planning and Management, CABI Publishing, Cambridge, MA, USA
  • Liburd, J.J. and Edwards, D. (eds.) (2010) Understanding the Sustainable Development of Tourism, Goodfellow Publishers Ltd.
  • Kenny M., Meadowcroft J. (2002) Planning Sustainability, Taylor & Francis e-Library
  • Chhabra D. (2010) Sustainable Marketing of Cultural and Heritage Tourism, Taylor & Francis e-Library
  • Official webpage of British national parks:
  • Convention  on Biological Diversity:

Monday, October 22nd, 2012

United Nations states poverty eradication as one of its Millennium Goals. Since tourism does not require a lot of initial investment, it is seen as an easy, low-impact, non-consumptive development option for the resource constrained developing countries, and it is those countries who are the most fragile to the impact of incoming tourism. In my research paper, I will be mainly focusing on investigating if it is possible to adhere to sustainable tourism principles in underdeveloped countries and especially if tourism industry take into consideration the sociocultural, economic and environmental needs of the host economy giving a special attention to one of the most rapidly increasing tourism sectors, adventure holidays, in Nepal. I will be examining the main obstacles Third World countries (including Nepal) are facing in developing sustainable tourism and looking for possible solutions and question tourism as a way out of poverty.

Research Question: How can sustainable tourism development and tourism in general contribute to poverty alleviation?

Preliminary Outline:

  • Introduction
  • Research question + limitations
  • Methodology
  • Theoretical framework
  • Analysis and discussion
    • Terms and definitions: poverty, developing countries, adventure holidays, etc.
    • Problems in tourism development
    • Sustainability of tourism industry in Third World countries
    • Case of Nepal
    • Conclusions
    • Future research

Literature review:

  1. Cevat Tosun, 2001, Challenges of sustainable tourism development in the developing world: the case of Turkey, Tourism Management, Volume 22, Issue 3, p. 289 – 303
  2. Zhenhua Liu, 2003, Sustainable Tourism Development: A Critique, Journal of Sustainable Tourism, Volume 11, Issue 6, p. 459 – 475
  3. Cevat Tosun, 2000, Limits to Community Participation in the Tourism Development Process in Developing Countries, Tourism Management, Volume 21, Issue 6, p. 613 – 633
  4. Erlet Cater, 1993, Ecotourism in the Third World: Problems for Sustainable Tourism Development, Tourism Management, Volume 14, Issue 2, p. 85 – 90
  5. John Brohman, 1996, New Directions in Tourism for Third World Development, Annals of Tourism Research, Volume 23, Issue 1, p. 48 – 70
  6. Zeppel, H., 1998, Land and Culture: Sustainable Tourism and Indigenous Peoples, Sustainable tourism: a geographical perspective, p. 60 – 74
  7. Colin Hunter, 1997, Sustainable Tourism as an Adaptive Paradigm, Annals of Tourism Research, Volume 24, Issue 4, p. 850 – 867
  8. Singh, T. V., Theuns, H. L., Go, F. M., 2005, Sustainable Tourism in Developing Countries: Poverty Alleviation, Participatory Planning, and Ethical Issues, The European Journal of Development Research, Volume 17, Issue 3, p.356
  9. Joseph E. Mbaiwa, 2005, The Problems and Prospects of Sustainable Tourism Development in the Okavango Delta, Botswana, Journal of Sustainable Tourism, Volume 13, Issue 3, p. 203 – 227
  10. Sanjay K Nepal, 2000, Tourism in Protected Areas: The Nepalese Himalaya, Annals of Tourism Research, Volume 27, Issue 3, p. 661 – 681
  11. David N. Zurick, 1992, Adventure Travel and Sustainable Tourism in the Peripheral Economy of Nepal, Annals of the Association of American Geographers, Volume 82, Issue 4, p. 608 – 628
  12. Rogers, P, Aitchison, J, 1998, Towards Sustainable Tourism in the Everest Region of Nepal, International Union for Conservation of Nature and Natural Resources, p. 108
  13. Vincent May, 1991, Tourism, Environment and Development: Values, Sustainability and Stewardship, Tourism Management, Volume 12, Issue 2, p. 112 – 118

Etivity 4 RQ: “Life is too short to drink bad wine”

Sunday, October 21st, 2012

It’s a well-known fact that a national cuisine has always been the important part of every culture. The food tourism is becoming extremely popular nowadays. Millions of tourists from all over the world, looking for new life and food experience, prefer to spend their holidays at farmlands and vineyards and to try the best from the soil. Talking about food tourism we can’t avoid mentioning wine tourism. Wine culture has always been very attractive for people; therefore it’s not surprising that the number of “wine tourists” is increasing each year. What are the challenges and difficulties facing the development of wine tourism? How can wine tourism become sustainable and who is responsible for this?

The research question is:

How can the wine tourism contribute to the sustainable tourism development? The case of the New Zealand wines.

Unfortunately due to time limits I won’t be able to conduct any interviews. The base of my paper will be a review and analysis of articles, books, official websites of International wine and food organizations, associations and wine companies.

Structure of the paper

  • Introduction
  • Research question + limitations
  • Methodology
  • Theoretical framework
  • Analysis + discussion

-Wine tourism as an important part of the food tourism

-Challenges and problems of the wine tourism

-Sustainable policies in wine tourism development

-Case of New Zealand wines

  • Conclusion

Future Research


Literature Review

  1. Carlsen J., Charters S., 2007. Global wine tourism: research, management and marketing. CABI Publishing, Wallingford, Oxfordshire, GBR
  2.  New Zealand wines webpage. URL: Accessed on October 15, 2012
  3.  Slow food official webpage. URL: Accessed on October 20, 2012
  4. Sustainable winegrowing program, Wine institute official webpage. URL: Accessed on October 20, 2012
  5. Poitrasa L.; Donalda, G., 2006. Sustainable Wine Tourism: The Host Community Perspective. Journal of Sustainable tourism, 14: 5, 425 — 448.
  6. Getz, D., 2000. Explore Wine Tourism: Management, Development and Destinations. New York: Cognizant Communication Corporation.
  7. Proceedings of the First European Conference on Wine and Food Tourism. Volterra (Pisa) Italy, April 13-15 2011. EDIZIONI ETS.
  8. Charlebois S., Mackay G., 2010. Marketing culture through locally-grown products: the case of the Fransaskoisie Terroir products. Problems and Perspectives in Management, Volume 8, Issue 4, 2010
  9.  International organization of Vine and Wine official website. URL: Accessed on October 21, 2012.
  10.  Global report on food tourism, 2012. UNWTO. URL: Accessed on October 15, 2012.


Etivity 4. Research question: Belovezhskaya Pushcha National Park

Sunday, October 21st, 2012

My research interest lies in the area of STD at national parks, reserves, protected areas in general.  I’ve decided to do a research on the transboundary national park Belovezhskaya Pushcha (Bialowieza Forest) which is located on the territory of two countries – Belarus and Poland. In my paper I plan to focus on the main stakeholders, how they can contribute to sustainable tourism development in specially protected areas and what difficulties they may face while putting sustainable principles into practice.

RESEARCH QUESTION: How can stakeholders contribute to STD at transboundary protected areas? Sudy case of Belovezhskaya Pushcha National Park (Bialowieza Forest).


  • Introduction
  • Research question + limitations
  • Methodology
  • Theoretical framework
    • Protected areas: terms and definitions
    • Belovezhskaya Pushcha National Park
    • STD at protected areas
    • Stakeholders’ participation at protected areas
  • Analysis + discussion
    • Transboundary cooperation between Belarus and Poland for sustainable development in the area
    • Stakeholders of Belovezhskaya Pushcha National Park
    • Implementation of STD principles at Belovezhskaya Pushcha
  • Conclusion


  • · Eagles, Paul F. J. McCool, Stephen F. (2003) Tourism in National Parks and Protected Areas : Planning and Management, CABI Publishing, Cambridge, MA, USA
  • · Bushell, R. Eagles, P. F. J. (2007) Tourism and Protected Areas : Benefits Beyond Boundaries, CABI Publishing, Wallingford, Oxon, GBR
  • · Zbicz D.C. 1999. The “nature” of transboundary cooperation. Environment 41:3 (Apr 1999):15-16.
  • · Okolow C., Semakov V. “BIALOWIEZA NATIONAL PARK AND BIOSPHERE RESERVES”. Biodiversity Conservation in Transboundary Protected Areas. National Research Council Staff Breymeyer, Alicja Noble, Reginald, National Academies Press, Washington, DC, USA
  • · .Sustainable tourism in PA. Guidelines for planning and management (by World Commision on PA)
  • · Transboundary PA for Peace and Cooperation (by World Commision on PA)
  • · European Charter for sustainable tourism in PA
  • · Pabian O., Jaroszewicz B., Case study on the ecosystem services provided by Białowieża forest (Poland). Output of the EC project: Financing Natura 2000: Cost estimate and benefits of Natura 2000
  • · Bobiec A. 2002. Bialowieza primeval forest. The largest area of natural deciduous lowland forest in Europe. International Journal of Wilderness 8:3 (Dec2002)
  • Environmentally Sustainable Development in the Belavezhskaia Pushcha Belarus-Poland Region: combining protected area management with rural sustainability (2003) UNDP Regional Environmental Governance Program



Etivity 4 – RQ

Wednesday, October 17th, 2012

I haven’t done enough reserch on my final papers but have an idea what it will be about. I am planning to use the cases of
The Rock Garden in Chandigarh, India (
the invention of the Earth Ships (
Those and maybe other examples are going to help me to build my analysis for the following RQ:

How could recycling contribute to STD?

The topic implies theory from different fields eg recycling, STD, innovation, culture, art, design.

One of my main sources will be probably this one:

I will find more soon

PS: If someone has any other ideas concerning the topic, please help. Everything will be very appreciated.

Etivity 4 – Research Question. Camino de Santiago for pilgrims and non-pilgrims

Monday, October 15th, 2012

I’ve decided to write about the sustainable development of cultural route tourism and the Camino de Santiago in particular. As I’m interested in this route due to its cultural heritage, I thought that it would be interesting to research if people walk this route solely for religious reasons or if there are other motivations. While reading the literature I’ve asked myself the following questions: Do tourists who seek not purely religious experience from this route pose a threat to pilgrims and sustainable development of this cultural route? Do the increasing numbers of tourism inspire the development of accommodation and transport services and can it lead to a mass-tourism? Who are the main stakeholders and how they share responsibilities? All the above-mentioned lead me to the following research question:

What are the main challenges in sustainable development of  the Camino de Santiago as a route-based tourism for pilgrims and non-pilgrims (visitors walking the route for non-religious reasons, such as travel, sport etc.)?

Since currently I’m in Denmark and since we don’t have much time I won’t be able to conduct interviews etc. and my methodology would be to investigate already existing policies and guidelines for sustainable development along the Camino de Santiago route and identify major problems in the sustainable development of this route through literature and regional web-sites review.

Literature Review

  1. Ateljevic, J., Page, S.J., 2009. Tourism and Entrepreneurship: International Perspectives. Elsevier Ltd. Oxford.
  2. Collins-Kreiner, N., 2009. “The geography of pilgrimage and tourism: Transformations and implications for applied geography”. Applied Geography Vol. 30. 153-164. Elsevier Ltd. UK URL: Accessed on October 13, 2012
  3. Murray, M. and Graham, B., 1997. Exploring the dialectics of route-based tourism: the Camino de Santiago. Tourism Management. Vol. 18. No. 8. pp. 513-524. Elsevier Science Ltd. UK URL: Accessed on October 13, 2012
  4. Pedersen A. 2002. Managing Tourism at World Heritage Sites: a Practical Manual for World Heritage Site Managers. UNESCO World Heritage Centre. Paris, France. Accessed on October 13, 2012
  5. Pilgrim’s Office in Santiago de Compostela webpage. URL: Accessed on October 13, 2012
  6. Prado, H.L. April 2005. Cultural route tourism: The Case of El Camino de Santiago. American University. URL: Accessed on October 13, 2012
  7. Raj, R. and Morpeth, N.D., 2007. Religious Tourism and Pilgrimage Festivals Management. An International Perspective. CAB International. Wallingford. UK

Preliminary structure of the paper

  • Introduction
  • Research question(s) + limitations
  • Methodology
  • Theoretical framework
    • Pilgrimage, route-based tourism, and its management
    • The Camino de Santiago route
    • The concept of sustainable development and management within it
    • Stakeholders and their role in sustainable tourism
  • Analysis + discussion
    • Sustainability issues along the Camino de Santiago routes
    • Tourism impacts (environmental, economic, socio-cultural impacts)
    • Stakeholders and their roles in the Camino de Santiago
  • Conclusion
  • Future Research

For a nice øl – fanø

Tuesday, October 2nd, 2012

Hi, I am a bit stupid and did not upload my blog post last week. No excuses…but here it is…everyone is welcome to share it with their friends and family and others and help them learn about Fano. Its a small presentation but you are welcome to explore more.

Thank You.


Fanoe: Tourism and Nature hand in hand…not.

Wednesday, September 26th, 2012

Before the field trip to Fanoe I had some ideas about how nature and tourism could compromise and work together without having a negative impact on each other. After visiting the place things got a bit more complicated and by now I had to admit that those two not always can find a way.

Fanoe is a small island separated from the mainland by the Wadden Sea. The main tourist attraction is the nature itself. Since 2010 the whole island is part of a National Park. People come here to explore the unspoiled landscape, to watch migrating birds, to walk along the long, sandy beaches and play around with the dunes. Furthermore Fanoe is the host of many kinds of festivals such as kite, folk, music, etc.

I stop here and ask: Isn’t it a contradiction? How could we protect the nature and develop tourism sustainably in the same time if one is based on the other?

That’s how I see:

Present – strict rules along the coastline + no control = 🙁

Future – high level of social support + volunteering + control (clarified rules, signs, guard) = 🙂

Present – protecting birds + letting tourists walk all around = 🙁

Future – marking borderline + not crossing it = 🙂

The island offers around 2400 cottage houses, 3 smaller hotels and few bed & breakfasts. Only the last two types reach relatively high income by their services. In other words Fanoe needs to expand its accommodation capacity (focusing on hotels) in order to increase tourist expenditure. But here is the problem:

Present – lack of space + lack of hotel capacity = 🙁

Future – no new hotels = tourism :(, nature 🙂 …is it really a problem? I’d say no.

Accordingly Fanoe looks like a sad place where nothing works. Well, that is not true. The island is probably one of the happiest communities in Denmark or in the world. That small, independent municipality definitely has the power to protect the nature and control tourists in the future.

That was my point of view. Go nature!

Thanks for reading.






Fanø – the island beside Esbjerg.

Wednesday, September 26th, 2012

Fanø – the island beside Esbjerg.(From Rieko and Mao)

From Esbjerg to Fanø it takes just 10 minute by ferry and it is the only transportation to this small island. It is not convenient for people to Fanø but the Esbjerg commune does not have plans to build a tunnel or a bridge to Fanø. Then, there must be some reasons with “When people come to Fanø”. They always enjoy the quiet environment around Fanø and people who are living in Fanø want to protect the independent status of this island, in order to prevent Fanø from disturbing. However, for a travel spot, Fanø should also have its own attraction. Because of blocking, financial profit is not the main reason for business in Fanø. The government and other organizations give people many guarantees for business.



The Real Voice of Locals -Interview

oe Interview

Fanø is the island right out of a fairy tale. Scenery there is like a tiny storybook and the seals lounging on the shore can be visible to the naked eye. Tourists who visit there would share a quiet spell and sometimes they might be able to escape from reality into something different world. We liked this small sweet island a lot and when we went by beautiful flower shop during my visit there, could get local people’s valuable comment on municipality operation and tourism development. “Fanø Blomster” is the only flower shop in this town and as Charlotte who kindly gave an interview said, this shop had closed before due to unfortunate circumstances but a municipality discussed and people decided that they should have had a flower shop for this town. The life with flowers sounds very good and we’re sure people who visit this sweet island for their vacation need some flowers sometimes for gift, sometimes for summer house decorations, and most common case is probably for healing and enriching the mind.

However, we also find some serious problems. Among the 3500 people living normally in Fanø, most of them are elder people. They like even quieter atmosphere that they may reject most tourists, which would be a kind of negative effect for the development of Fanø. There is a color called Fanø green that is commonly used for Fanø’s buildings, as we can see in the photos. However, most tourists are young people who prefer colorful buildings like red or orange. Single Fanø green might not be attractive to them. Also, there are many Germany tourists in Fanø. Their problem is that they don’t want to spend too much on travelling on an island, while costs in Fanø are much higher than their expectation. That’s also something about the elder population. If more young people move to Fanø and can work there, the economics will be highly improved. It will also help to make tourism sustainable. Fanø might need more young energy for the future.

In our opinion, Fanø can develop more about camping tourism and traditional cultural events. Owning amazing island lines and beaches, Fanø should benefit from its advantages more. We think most tourists will feel peaceful and relaxed lying on the beach and they will find this island’s charms. We also recommend Fanø make more connection to Esbjerg and other cities. Cooperation and collaboration in Tourism development do not always destroy a uniqueness of the island, and it can also be a benefit both sides if people can maintain the perfect balance for development and preservation.

ready for FANø?

Wednesday, September 26th, 2012

I  would like to present quite simple promotion material of FANø to attract the younger generation by showing the Fun/Peaceful/Genuine site od FANø.





Fanoe: An exemplary model of equity and cooperation

Tuesday, September 25th, 2012
The road to sustainability is plagued by attractive diversions!

The road to sustainability is plagued by attractive diversions!

The absence of high rise buildings and the abundance of modest homes and bicycles validate the sustainable mindset that has been the way of life in Fanoe for centuries. The large population of elderly residents is testament to the quality of life on Fanoe and in Denmark on a whole. While governed as a municipality, Fanoe retains privileged access to services provided by neighbouring Esbjerg, without being plagued by the scourge of industrialization.

I was simultaneously impressed and bewildered to be informed that an island with a population of under 3000 was home to over 100 citizen associations. In the Caribbean, there are a small number of citizen associations, the majority of which are the global renowned staples such as Rotary and Kiwanis; to which membership is strictly motivated by resume padding. It is evident that Fanoe society is keen on welfare and prioritizes patriotism over profits. The law dictates that ownership of a summer home is reserved for citizens, and this frame of mind, however aloof is paramount to uncoerced cooperation on the journey that is sustainable development.

With just two years as a National Park, the apparent motivation for adopting this status is contrary to Western practices. With 400 year old laws governing everything from dune etiquette to home construction, it appears that the move was more of a marketing ploy than an attempt at state sanctioned preservation. It will be interesting to survey whether instances of violation of environmental laws increased or decreased preceding the awarding of Park status. Notwithstanding, I am confident that the same people who altruistically sponsor the world’s largest kite festival and Denmark’s trendiest Folk Music festival, will persevere in their continued endeavour to not only exist but thrive in a realm that simply can be described as timeless.

The 8th Sustainable Wonder of the World: Interviews from Fanoe Island

Tuesday, September 25th, 2012

The 8th Sustainable Wonder of the World: Interviews from Fanoe Island

I went to see Godfolk Festival on the fascinating Fanoe and my desire to get to know this special place better made me conduct some interviews. I  asked local people, tourists and  festival participants about their views on sustainability of the island. It turned out to be a very insightful and interesting experience. Hope you will enjoy it, too!

Lidiya 🙂


The future brings new opportunities for Fanoe

Tuesday, September 25th, 2012

The future brings new opportunities for Fanoe

1.                                                                        2.



The island Fanoe is a magnificient example of cultural and natural heritage in Denmark. Fanoe offers more then one would consider at the first sight. The esence of surprise makes this places especially magic. Well-preserved houses together with tidy surroundings evoke that local inhabitants seriously care about their living space. According to advertised evets island seems to be socially active as well. There are several festivals held during a year. These give a particular opportunity to socialize and create a common sense of feelings toward a future development. Majority of inhabitants are said to be  a members of at least one association on the Island. The community gives the impression of being strong and interrelated.

3.                                                                        4.



The peak season for Fanoe from a touristic point of view is the summer. The island’s  economy depends on an amount of incoming tourists each year. Therefore, it’s crutial to maintain or even increase the numbers in the future. Tourists can choice from a wide range of activities during the summer. Walking, cycling, horse riding, seal or bird watching,  golf and even kite surfing represent the core of  outdoor activites on the island.

Marco’s dilemma described as “whether to let the nature live it’s own wild life or systematiclly co-ordinate the development” opens an entirely new space for discussion. The Wadden Sea Region has been proclaimed the National Park in October 2010 ( This fact raises a question about the protection. The serious regulations would need to be put into action in order to protect the natural heritage from a growing number of visitors. The consequent impacts as water and air pollution, increase of noise and for instance also tresppasing would need to be dealt accordinglly.

5.                                                                        6.



The natural attractiveness of the island is in my opinion hidden in well-preserved buildings, peaceful atmosphere, generous privacy and particular number of outdoor activities. The current trends in tourism call for packaging, shorter trips which allow to escape and refresh from a working routine. Fanoe may see a chance to adjust but in the sustainable tourism development  people should firstly see the overall future benefits, not a financial gain.



1.Fanoe Natural Heritage

Retrieved  September 25, 2012, from website:

2.Fanoe Birdwatching

Retrieved  September 25, 2012, from website:

3.Fanoe Golf Links

Retrieved  September 25, 2012, from website:

4.Fanoe Summer Houses

Retrieved  September 25, 2012, from website:

5.Fanoe International Kite Festival

Retrieved  September 25, 2012, from website:

6.Fanoe Cultural Heritage

Retrieved  September 25, 2012, from website:

Retrieved September 25, 2012, from website:


Magnetic force of Fanoe Island

Tuesday, September 25th, 2012

Fanoe Island is one more amazing destination in Denmark appealing to tourists seeking pleasant environment for relaxation, opportunities to expand their knowledge on how people live in a small but very responsible community, wide variety of cultural events to meet any tourists’ preferences and numerous fairy-tale houses representing the historical heritage of the site.

Despite being connected with the mainland by ferry, Fanoe is a relatively isolated and independent and to a certain extend self-sufficient community, not in terms of distance, but in terms of its methods to maintain the infrastructure development, implementation of nature protection and conservation plans, and introduction of community-oriented ideas.

The public involvement in solving the current problems is very strong, there is about one hundred associations promoting their interests in various fields of human activity. Private firms on the island can boast customers’ loyalty due to high-quality products, e.g. the local butcher’s attracts buyers from the mainland thanks to the reputation of reliable producer. It allows local businesses to actively help to organise local events by providing financial support for folk music festival, kite-flying festival and others.

Nature and environment hold a specific place in developing the island in a sustainable way. A lot of measures have been taken to protect the coastal line and very fragile dunes, to preserve the species of birds migrating through Fanoe to the south and to create favourable conditions for their short stay on the island.

Local authority and citizens are doing their best in turning their native island into a place where one can see all the beauty of nature and penetrate into the inner world of Fanoe, but at the same time to motivate locals and tourists to observe the rules settled not to harm the environment. I’m sure they’ll succeed in it because all those words I heard during the lecture at the Fanoe city hall are not just empty phrases but the ideas they are striving for, the goals they are willing to achieve.

Fanoe – The answer is peace

Tuesday, September 25th, 2012

And there are two questions:


Why people live isolated on a small island?


And why would a tourist come to Fanoe?


The population of this island is 3200 people. 800 of them take the ferry day-by-day to go to work to the mainland. Wouldn’t it be easier for them to live on the mainland? Probably, it would. Yet, they chose to live here. In my opinion, this is sustainability.


There are only a few hotels on the island. But there are 2800 summer houses. It’s because people don’t come here to stay in a busy 5-star hotel. They come here to relax, to get in harmony with the nature, to watch the birds over the breathtaking landscape and to enjoy the local traditions, like folk dance or a kite festival. In my opinion, this is sustainability.


There are 100 associations, which run on a volunteer basis. The municipality does everything to protect and develop the island. Besides the protected landscape along the Wadden Sea area, there is regulation about building new properties here. Foreigners are not allowed to buy a summerhouse. In my opinion, this is sustainability.


Fanoe will never be a destination for mass tourism. Therefore, it’s not the most important goal to attract as many people as possible. 650.000 overnight stays (in 2011) on such a small island is already a significant achievement. I think that the island is doing just fine, and it could be an example for other small societies.

A reflection on Fanø island

Tuesday, September 25th, 2012

Here there is my attempt to put some order and sense to all my thoughts after our visit to Fanø.

Fanø Island- live and work in harmony with the natural world.

Tuesday, September 25th, 2012

Tourism in the local community of Fanø  plays an important role, it helps to maintain local shops, public facilities, build roads, keep employees all year around even though there is not much work during winter time. Also,  educates visitors as well as locals through exchange of cultural goods and knowledge. Fanø Island as a small tourist destinations gains benefits of the influx of tourists that improves the quality of life for their inhabitants simply through fresh money that is brought by foreigners to the economy. Tourists are forcing the local population to develop and search for answers on how to protect large natural areas, ecosystems alongside other threats that can destroy irreversibly home of many animals and plants.

People are and always will be an important part of the islands. For that reason, I believe that the number of tourists in the future visiting Fanø could be increase only if effective protection on landscape and more research will be done. However, integrating planning is difficult to implement due to lack of interests of all inhabitants. In that case larger impact by local government could be done in order to accelerate the conservation of biodiversity and promoting natural beauty of an Island.



Fanø Island_ Birds’ place

Tuesday, September 25th, 2012


                                         Fanø is a little piece of nature across the Wadden Sea in Denmark and is part of the Wadden Sea National Park.


I had the opportunity to go there and to discover the main resources of this island: great spaces of nature and wildlife, local products (brewery, bakery,…), local attractions (golf,…)…

Thanks to a conference, I learned about the organization and the impact of tourism on this island. I learned in the same time that Fanø Island was suffering of a decrease in number of tourists per year since 3 years ago however events such as the international Kite festival have been developed.

Local population is really involved into the community life but doesn’t feel like it is part of the tourism industry. This lack of tourists can be due to a lot of factors: economic crisis (high prices), climate changes (more and more storms),…

The main problem is to deal with, on the one hand, the wish of inhabitants to keep this nature intact and, on the other hand, to develop tourism which affects nature.

I observed a lot of similarities with Mandoe Island, in the way that wildlife is omnipresent and should be kept and preserved. Until now, sustainable tourism has been developed on this island and they succeeded to maintain this place a safe place for birds.


Fanø Island is located in the path of bird migration and is a well-protected area (it is one the most protected nature area in Denmark).

It made me think about a similar place in France in the South West where there is an Ornithological Park. Teich Bird Reserve is situated in Gironde, where birds are protected and can be observed. Migration birds are going through this park and stay there before heading more down South.

This park has succeeded to combine two main goals such as developing tourist attraction in this area and to create a protected space for the birds.

I think that this type of Reserve could be developed on Fanø Island and would still be in accordance with sustainable tourism.



The wind of no-change

Tuesday, September 25th, 2012

I’ve been thinking about the Fanoe island and came up with a poem I’d like to share with you.


                 The wind of no-change


The Northern wind is really strong,

           it moves the sand, the water, clouds…

It lives its life,

            but doesn’t ruin others.

That’s what ideal tourist is

           and why the Fanoe should be proud –

Years pass like wind

          and leave the place untroubled.


Once upon a time…. By Marija & Grazina

Tuesday, September 25th, 2012



What could better arouse the imagination of an artist than this tiny miraculous island lost in a severe Waden sea, so near the mainland and at the same time so far and different from a rushing world. Watching at its magical cottages straight out of a book by Hans Christian Andersen who incidentally, was born in Odense, about two hours from there, you suddenly start to remember these fairy tails from your childhood and imagine your favorite characters waving through the window.

Every magical place has its main characters and every character has his own story. We were interested how do their stories relate to tourism. Fanoe island has about 3500 inhabitants, this means – around 3500 different stories, feelings and experiences. We picked only 7 of them (just like 7 dwarfs of the Snow White J ) and tried to find out their thoughts and feelings about tourism on THEIR island. Being really naïve we expected our interviewees to express their minds on a piece of a paper, but shortly came with a conclusion that not everyone can draw.

However, our first respondent, a very pleasant tour guide of Fanoe island ,was happy to sketch his perception of sustainable tourism on the island. In his picture we can recognize his conclusion which was stated in the lecture, that “good compromises are needed, but sometimes nature can not live with compromises”. His colleague, Jacob, had similar thoughts about tourists and their impact on the environment. He also emphasized the importance of collaboration between the municipality of Fanoe and local community in order to expand tourism without harming the local society.

To our great surprise, the only child we spoke to turned out to be a son of one of the most important persons on the island, the butcher. He did not hesitate and suggested to visit his father at the butchery. As it was a part of our plan, we did want to get some of his thoughts about tourism, however, we soon realized that business runs too well to get an interview. Therefore we had a great opportunity to visit a bakery shop just next to the butchery and to get to know a point of view of a young vendor, Marie, who turned out to be an original inhabitant of the island. She was happy to share her thoughts about the life on the island, which actually doesn’t stop when the tourism season comes to an end. She was certain that tourism is a necessity for this island. A lovely couple, working in a souvenir shop had the same point of view. The most memorable idea expressed by this couple was that “Either you love living on an island, or you hate it. And we love it”. Moreover, they stated that their love for the tourists is at least equal.

However, not everyone is so enthusiastic about the development of tourism. Thomas, a librarian in a local school had a skeptical approach to tourism. His drawing ( a small house on a tiny island) symbolizes his negative viewpoint towards the tourists coming to his island. This is exactly how he named it – “HIS Island”.

Probably the most unexpected and exciting encounter was with a writer whose roots go back to Africa. Not only he approached us while speaking with Marie , he also was kind to invite us over to his home. After a long discussion about life on an island and life as an immigrant he expressed his thoughts in a poem:

I live there


The North and the South

The West and the East

Stands together

Struggle and love each other

I live there


History is threatened


Future is badly drawn


Men practice survival.


This poem could be understood as his interpretation of tourism and it’s effect on a fragile island like Fanoe. He complemented his thoughts by drawing an African symbol, which reflects a “free man”, connected to the earth and the sky and his freedom of choice in protecting his surroundings.

While leaving the island we shared a common feeling of Fanoe being a hospitable island with its pleasant people. We could sum up our feelings in a one sentence written by Jacob: “Fanoe – A good place to live, and a good place to haveholiday”.

 By Marija Lanc and Grazina Dirzyte

Be trendy! Be sustainable! The example of Fanoe island.

Tuesday, September 25th, 2012

Be trendy! Be sustainable! Fanoe

To be sustainable is to be trendy!  This is the new vision of sustainability by the eyes of the world’s brands on the Fanoe Island.

Fanoe and its birds.

Tuesday, September 25th, 2012

Although these two videos might look the same, there is a big difference between them. Between these two birds, there is a long distance, from Holland to Spain. This bird, the eurasian spoonbill, is the most common migratory bird in the Wadden Sea, and in its way to Africa, also stops in the south of Spain. In order to preserve the environments where this specie lives, long-term sustainable tourism policies have to be applied, to avoid the destruction of the special conditions they need. In Fanoe, we could see that respecting the birds habitat is one of the most important issues in their policies, and it happens the same in Spain. Thanks to that, we are able to preserve these long chain that nature is.


Fanø Island – No Words, Just Beauty

Tuesday, September 25th, 2012

The tourism in Fanø island

Tuesday, September 25th, 2012

Sustainability on Fanø Island

Tuesday, September 25th, 2012

Fanø Island

Fanø – a piece of Heaven

Tuesday, September 25th, 2012

After getting the ferry from the harbour in Esbjerg you only need 12 minutes to discover a different world. That’s Fanø – where the nature meets the ocean.


Fanø is a very cozy place, with narrow streets, a lot of apple trees and colorful flowers in the people’ s gardens. The predominant color is green; and that fresh green shows that Fanø is very much alive, even though is so quiet there. For the usual tourist this definitely is a good place for relaxing in peace and silence, renting a summer house and taking advantage of the natural beauty of the island.

But is it this beauty going to resist under the tourism development and people’s activity?

To answer this question you must take a look at the community itself and the management of the island. Fanø’s population consists in people aware of the island preservation, who actively involve in the sustainable development of the island, having a strong cooperation with the authorities in charge. In Fanø every single person has a contribution to the development and status of the island, but also to its  beauty and visual aspect. But beside the visual beauty there is also kept an eye on the “healthy” beauty of Fanø, which means the protection of it’s species, natural relief and insects. And when it comes about this, unfortunately, not all the people are completely aware of how they should actually protect the island throughout their activities, both locals and tourists. However, there is a strong will beyond the idea of protection which makes Fanø to be a piece of Heaven.

The people who live on the island are somehow special; they are friendly, cozy and opened to tourists. I have got the chance to have a short interview with one of the locals who, surprisingly, was the one who started interviewing me. It was a very nice woman, around 80 years old, wearing a red rain jacket. She smiled to me when being 10 m away, because I was taking photographs to everything around, and then when she got next to me she just launched the question “where are you from?”; I was happy that she genuinely felt that we can have a conversation so then I started asking questions as well. What we talked was mainly about her life story, as she didn’t seem interested in answering to my questions about the tourism and life on the island. She was born on the Fanø Island, but then moved to Copenhagen, then she has lived 3 years in Switzerland and eventually returned back home; her father was a seaman and her sister lives in Paris.

Island as an Island; World for its own

Tuesday, September 25th, 2012


An island always awakes some deeper emotions in a man. That is mostly why living on an island makes you more calm with your inner self. Inhabitants are happy except during summers. Even though they raise our budget, tourists are not fully appreciated. This is the fact, not just on the islands but in general.

Sustainability is not accomplishable in terms we would like her to be. But still there is always more to be done. Fanoe is a type of a tourist destination which is facing great declines in overnights and visits. So it needs face lifting. Not just Fanoe but entire Denmark should change its marketing concept because “Visit Denmark” or “Visit Fanoe” in terms of today’s tourism market isn’t nearly enough.

A path towards the placement piece of Fanoe under UNESCO protection is the best thing that can happen to the not just the island but to the entire region. Even tourism isn’t the main concern of Denmark in terms of primary industries, it should be more important as one of the main engines which can run the sustainable development.

Fanoe has a chance to become a trend setter for this in entire country. Due to the profile of his inhabitants, his rich nature potentials and the fact it is a municipality for itself he can generate high values for himself, Denmark and the world.


Plitvice lakes National Park, Croatia

During high season there are more than 20.000 people on daily basis visiting the park. Rangers can’t control every single visitor to obey all the rules, but each guide and tour leader is aware of the importance which preservation of nature in that place has for us all. So they take responsibility to warn guests of certain misbehaviors which harm the nature.

Again the problems don’t lie in capacity of Fanoe nor the lack of hotels or similar, but in the lack of unite strategy. It is even not a problem to attract new guests (make a party beach), but to keep a good balance between nature, human in the middle and modern lifestyle. Mission, vision, goals, action, observation, reconstruction other words management.

Fanoe and the birds.

Tuesday, September 25th, 2012

Although these two videos might look the same, there is a big difference between them. Between these two birds, there is a long distance, from Holland to Spain. This bird, the eurasian spoonbill, is the most common migratory bird in the Wadden Sea, and in its way to Africa, also stops in the south of Spain. In order to preserve the environments where this specie lives, long-term sustainable tourism policies have to be applied, to avoid the destruction of the special conditions they need. In Fanoe, we could see that respecting the birds habitat is one of the most important issues in their policies, and it happens the same in Spain. Thanks to that, we are able to preserve these long chain that nature is.

Fanø Island – Enjoy Responsibly

Tuesday, September 25th, 2012

Fanø – most northern island on the Wadden Sea is a place of residence of more than 3000 inhabitants. It is also an attractive tourist destination with its long sandy beaches, big dunes and authentic summer houses. Fanø offers intensive experiences out in nature – at all seasons and in all types of weather. The island is used as a stopover for millions of birds during the migration period, which makes it a perfect place for birdwatching.


Almost all businesses on the island depend on tourism, including the Butcher’s shop, which is the biggest private business here. According to a  local tour guide, its role in the Fanø’s economy is not only to provide jobs for the locals, but it also increases the quality of life by supporting the organization of many festivals which take place on the island.


The island offers to its visitors a lot of outdoor activities such as cycling, horseback riding, kiting, kite-surfing and surfing. While exploring the unique landscape visitors can easily get in touch with the captivating habitat and the plants and animals that have adopted to it.

The slogan “Enjoy Responsibly” which we used to see on beer advertisements can be applied as a moto of Fanø Island”. For start, if you are planning a visit to the island, I would encourage you to enjoy the landscape by foot or by bike.



1) Fanø – Of Wealthy Sailor and Nature’s Treasures – accessed on Sep 25, 2012:
2) Fanø (Fanoe) Island in Denmark – accessed on Sep 25, 2012:
3) Enjoy Resposibly Logo – accessed on Sep 25, 2012:


Tuesday, September 25th, 2012



       According to “Our common future” (1987) report, sustainable development is defined as:  development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

 As we all saw, Fano has a great potential out of a cultural, natural, historical and touristic perspective.

The main issue of concern is the fragility of the island, which makes me question the idea of further development , in the context that, there is a very thin line between the intent of tourism development and/or economic growth, to, possibly, the irreversible disturbance of the natural landscape, biodiversity, culture, or the well being of the local population.

A balance must be found between the exterior factors and the island itself, which might be a difficult task. Of course there is the interest in an economical well being of the community also,there is profit on one hand but loss on the other (for example the over protection of the dunes for almost 400 years versus the use of automobiles on the island, not to mention the beach).

I consider that there should be more awareness and education of the population, even more so for the tourists, throughout the use of media, publicity and educational advertising. Also to try to implement different means of transportation, that could substitute the use of cars : bicycles, horse riding, carriage etc.

Nature does not compromise!


Nature protection vs Tourism Development – The notion of ‘space’ on Fanø

Tuesday, September 25th, 2012

How could a single tourist ever expect such a small island to face a mountain of dilemmas when it comes to maintaining nature while simultaneously developing an appropriate level of tourism? The lecture has shown that the decision cannot be ‘either…or’, but that the coexistence of the two is what will help to create a good balance, although for some people this might only be seen as a compromise.
This compromise, however, also mentioned multiple times by nature guide Marc is heavily related to the creation of space. Space for different animal species to breed as well as live and space for tourists who want to experience the island and feel the nature that they are surrounded by. Although being a relatively small island, Fanø can offer both from my point of view. While walking around Nørby, which is one of the more populated areas, I could see that the island has already realized a lot of measures related to the concept of sustainability, which can also be encountered in my small collection of photos.

First of all, the maintenance of the old houses’ thatched roofs that still reveal the island’s connection to nature and the existence of bike paths everywhere show that a general awareness of the environment is prevailing. Although being told that there are more and more cars brought to the island, I did not consciously feel that I was surrounded by them. This might have been caused by the rather small roads, especially the main one, that are much more convenient to experience on foot or by bike acquired at one of the bike rentals.  As one can see on the map, there are only two towns on Fanø while the rest of the island is rather untouched with a few camp sites and a couple of summer houses here and there, which still leaves enough space for outdoor activities or special bird breeding areas.

I was impressed by the intensity and passion that the municipality as well as nature guides have developed to get closer to a perfect balance between keeping tourism as a main source of income and meeting the standards of being one of the most protected areas in Denmark. Comparing this to one of the Maltese islands, called Comino, which is left untouched in the way that it has no permanent residents and is only reachable by boat, but overcrowded by tourists during the summer months due to its beautiful and natural tourist attraction, namely the Blue Lagoon, I can see that Fanø is already far ahead of other islands relying on tourism. Other than on Comino, where large crowds destroy the natural beauty of the lagoon by polluting the area and causing fast food stalls to set up, Fanø experts have already realized that space is what is required to maintain happiness, both of nature and tourists.

Fanoe Island

Tuesday, September 25th, 2012

To some sense, Fanoe Island is like a rather diverse open air museum: the World War II Nazi bunkers scattered along the island provides some activities and information for the history lovers, a large population and variety of migrating birds keeps the nature lovers occupied and the houses, being very old, well preserved and due to local legislation unchanged for years, interest architecture and culture enthusiasts. The latter might be the most convincing rationale for it reminding me a museum as, being Lithuanian, I had a chance to visit one of our national ethnographic open air museums, Rumšiškės, informing about the heritage of Lithuanian rural life and dedicated to preserving and researching the former ways of living.  This purpose is achieved through displaying around 140 buildings from the 18th – 19th century with the restored original interiors and surroundings, much like in the Fanoe Island. The comparison between these two places can be seen in my collage (Fanoe – on the left, Rumšiškės – on the right)

It is admirable that Fanoe Island managed to keep its municipality separate after the Danish municipality reform. Who else knows better about the needs of this small island’s community and could ensure its sustainability than the locals, who have lived in the area for years?  Although I do believe that to make their work more efficient the municipality should ensure that the information of what is allowed and not on the island is more accessible. For instance, many of us got confused after the talk and were left with the question: so should we jump on the dunes or not? Whilst I am sure the locals can answer that question, the many tourists that come to an island to rent holiday houses might not. Maybe a small information brochure about what each of us could do to preserve the island in each of the holiday houses could help to fill in this gap? As in every other situation in life, the more information is available, the more we can do to contribute to protecting such places as Fanoe Island for the future generations.


Fanø: A destination to behold

Tuesday, September 25th, 2012

Fanø Island is situated in the North Sea off Esbjerg Denmark, it is most famous of its amazing landscapes, most of its area consists of beautiful beaches, dunes and heath, it’s here also you can find the narrow streets in towns with their maritime history and vernacular architecture consisting of simple thatched houses.

Many activities are planned in the island, where one gets to experience a wholesome experience of the natural environment. Traditional dances, festivals and other different games are practiced by the residents whereby tourists are also invited to participate. Traffic is light around the area, and some of the inner roads are most suitable for cycling and jogging. Within a 4 km radius, jogger and cyclists can travel to nearby ferry.

Fanø Island has some good selling points that would attract many tourists. Island offers much opportunities for avid photographers to take scenic and lifestyle photographs. The natural flora and fauna in and around the Island including hiking through the wooded areas, walking through the dune plantations or watching the different species of birds that can be found in the northern side of the island. The sunset at Fanø is also a sight to behold and surely not to be missed.

Sustainable development is a multi-dimensional concept that reposes on the pillars of economic, social, cultural, political and environmental sustainability. Fanø is one of the good examples of the destinations that achieve sustainable development objectives and one of the nice places to visit if someone also wants to learn about the past history of development not only because of its maritime history and vernacular architecture, but also because of its sustainability

Top-down decisions on Fanø

Tuesday, September 25th, 2012

Sustainable Tourism Development on Fanoe:


I think that Fanoe is good at sustaining its culture; Beautiful houses with thatched roofs are to be seen in the small, cosy streets of Nordby; Traditional dances performed in traditional costumes are arranged in festivals; when you arrive to Fanoe you see a statue of two dogs telling the story of the fishermen out on the sea. Visiting Fanoe is like visiting old times – which may attract many tourists. The beaches and landscape are also a main reason why tourists come here.

To me it is clear that the sustainability is based on top-down decisions – that it is the government/municipality who decide what the people should do in order to be keep tourism sustainable. As an example, the people who live in the old houses are not allowed to change their windows in order not to damage the houses’ old image.

It is a good idea to involve the people on Fanoe in decisions like that. We saw that when our tour guide, Marco told us that he was involved and against the political decision: “Not to jump in the dunes”. To make the people involved, interested and engaged in their environment is the best way to make sure it will be kept in a sustainable way.



Fanø – Small steps toward sustainability

Tuesday, September 25th, 2012

The Danish island Fanø represents typical Denmark vacation for me. As a Northern-German it always has been a part of my vacation culture to rent a holiday house in Denmark once or twice a year together with family or friends. Danish vacation houses are unique and have a special charm I have never seen anywhere else. Fanø holds a large number of these beautiful houses which accommodate tourists all year long.

During our visit to Fanø, we received a lot of information on the island’s tourism and attempts of sustainable development. The outside appearance of all houses on the island are not to be altered hence their current state shall be preserved. Unfortunately their windows were designed using one layer of glass only which causes loss of energy. However since the houses are legally protected, they cannot be worked on from the outside. For this reason people have decided to add a second layer of glass on top of the first one from the inside of the house. This helps to reduce energey costs and at the same time follows the rules of not changing their appearance.

This seems like a rather small action but definitely an important step on the way to Fanø‘s sustainability.  The island is a beautiful part of Denmark’s tourism and of high importance for the economy. Trying to develop sustainability while not changing the island’s tourism product is a challenging task for all parties involved.


References used:


Fanø, the way I felt when visited

Monday, September 24th, 2012

Click here for the blog post

What is the fuzz all about?

Monday, September 24th, 2012

With its 56 km2, Fanø is a relatively small island located in the Danish part of the Wadden Sea; but still a very important destination for more than ten million emigrating birds that every year stop by on the island to rest and gorge on seaweed before they continue their great journey to new feeding grounds.

Fanø is also the home of about 3200 people that live on the island and just like the population of birds; the population of people on Fanø is multiplied a few times a year. The most visited season is the summer when about one million people travel to the island.

As I was bicycling around on the Island; looking for inspiration for my future article about sustainability, I took the opportunity to ask some random people that I met along the way what I should not miss as I was also searching for things to do or see on the Island. A majority of them gave me the same answer: “go see Slagter Christiansen in Nordby!”

Said and done; soon I was on my way there to see what the fuzz was all about. Did they really have the best meats in Denmark, as someone claimed and if so, why is that, I asked myself as I stepped in to the small but welcoming delicatessen. Here I met Mads Strandgaard Jensen, one of the passionate butchers at Slagter Christiansen, who explained that the many returning customers appreciate the wide variety of high quality meat that they can offer and that is also the main reason for why they are the talk of the town.


Mads Strandgaard Jensen is one of the butchers at Slagter Christiansen. He has a true passion for his job and the meat that he can offer his many returning customers.


After a long conversation about how good meat is supposed to look like, feel like, and taste like, Mads mentioned that some of their delicate Angus meat comes from a local farmer on the island. This immediately caught my interest and I quickly decided to pay the farm a visit. This was a great opportunity to really find out where good meat comes from!

I jumped up on my bike and started to pedal towards Svenskergård; located in Rindby on Fanø. When I arrived there I met Christian and Bente Baun who owns the farm. All in all they have about 250 cattle and all of them are free ranging. The cattle spend all their time outdoors on huge areal; with constant access to food, shelter and water. This is the key to why the animals are so happy and that is also why their meat tastes so good, Christian explained during my tour around the farm.



He and his wife are very concerned about their animals’ well being, and their efforts of making the living conditions of the animals as dignified as possible pays off in happy and stress free cattle, that later on become good quality meat that can be sold to some of Denmark’s best butchers and meat distributors.

Now I just had to try out the Angus beef that I have learned so much about!

I went straight back to Slagter Christiansen to buy a pice that I could prepare when I got home. With kind regards from Christian and Bente I met up with Mads, the butcher again. As he was picking out a good pice of beef for me, I asked him if there are many customers that come to the island just to see them and get their hands on some really good meat? He modestly confirmed my statement but also mentioned that alot of tourists that find their way to the delicatessen do it by word of mouth from previous customers. They hardly need to do any marketing!

Mads later explained that because of all the positive energy and attention they get from the locals they like to give something back to the people on the island and they do so in different forms of sponsorships that makes it possible for many of the local festivals and culture events to continue their existance. For example, they sponsor the Godtfolk Festival and the Fanø Fortælle Festival, which are two highly appreciated festivals on the island.


It then struck me that this is exactly what sustainable tourism is about to me! Because of how Christian and Bente treats their cattle, Mads and his colleagues can trade with local farmers and then offer highly appreciated quality products to both tourists and locals. This will in return generates profits enough to donate excess revenue to charitable projects that benefits the people on the island as well as the tourists by creating a more diverse destination and increase the quality of life for the residents!




With this finding, I took the ferry home and prepared the beef that I shared with a friend. The result was amazing and with ten million birds as my witness, Fanø is definitely worth a visit, no matter if you want to indulge in either eel-grass or delicate meat.




Sustainable tourism – a new vision on travelling

Monday, September 24th, 2012

The new vision of sustainability in tourism

I never liked the notion of sustainable tourism as a new type or kind of tourism that somehow wanders around the net and even amongst some tourism professionals. Sustainable tourism should be rather a new type of vision or perspective on the same characteristics of tourism that were known long time ago. And that is the best part about the whole concept of sustainability – instead of giving up activities (such as tourism) entirely, we (the humanity) decided to find a way of limiting ourselves so that both us and our future generations can enjoy the pleasures of life.

This little boy on the picture looks into the future of Fanø and his own future at the same time with the lens of sustainability. He sees (sustainable) tourism on Fanø as a never-ending connection between the community of the island that provides its hospitality and the guests coming for a visit so that both the locals and the visitors can feel the satisfaction of quality life and enjoyment via mutual respect and respect towards the natural and cultural environments of the area.

I hope that whatever this boy sees in the binoculars is a bright future and that the Island of Fanø is on the right track.

Photo: North Cascades National Park / Flickr. Retrieved 23 September 2012.

Fano – A World of Its Own

Sunday, September 23rd, 2012

National Nature parks, protected and endangered species, pristine beaches, historical architecture, delicious local food and local wine, millions of migrating birds, large population of common seals, spacious sand banks encrusted with dunes, richness in specific type of flora and fauna thanks to the marshlands and the tidal dependence,  many outdoor activities such as kiting, surfing, kite surfing, exhibitions, folk festivals and so on and all that on one of the few inhabitant islands in the Wadden Sea National Park …I had the great opportunity to hear a lecture about Fano Island and all its concerns and issues when it comes to sustainability and tourism from the well…Then I had the chance to stroll down the island’s sreets, to take some mementos  and to think about what I had learnt and what was now like a red light, flashing in my mind…This tiny piece of land is so rich in history, culture, natural resources and its uniqueness made me feel as I was in another world almost. As tourists,  people often forget or some are not even aware of how significant and defining their behavior is towards the destination of their choice and the way to achieve this is through information, education and raising awareness in the society. Travelers may not want to read long informative materials or listen to educational lectures, but almost everyone find a message much more easy to digest when it’s represented by images and photo materials and often this type of communication makes much more deeper impact and strong influence. That is how I decided to create the following …




Leaving our mark in Denmark

Sunday, September 23rd, 2012

Peace and tranquility for whom?

Like Mandø, Fanø is presented as an island of peace and tranquility. It is portrayed as an area which ´has a very special relaxing atmosphere´ (Destination Sydvestjylland, 2012). But in addition, Fanø is also an island where people live and an area where tourists can have an active holiday through hiking, biking, beach activities, golf and more (Destination Sydvestjylland, 2012).

Last week, I visited Fanø and listened to stories of people who are closely related to tourism on the island. After my visit, I realized that I actually had similar thoughts as I had on Mandø when it comes to the notion of peace and tranquility in tourist areas: Peace and tranquility for whom? People on Fanø leave their marks in the areas they enter. As people wander around in the dunes, drive up to the beach by car, and participate in activities such as hiking and biking, they influence the atmosphere and have an impact on nature and wildlife. Whether there is true peace and tranquility on the island can therefore be questioned.

As I stated in my comments about the pursuit of sustainable tourism development on Mandø (S. Botescu, 2012), here again I believe that tourists should be informed about the effects of their presence and they should be educated on how they can limit the negative consequences it can have.

My collage represents my thoughts. In my opinion, there is peace and tranquility on the island, but this is not peace and tranquility to its full extent as it is threatened by people’s presence. I would say that it is highly important to make visitors of the area aware of their surrounding and their impact. The need for sustainable tourism rises if we want the area to maintain its natural beauty. With clear regulations and education of tourists, true peace and tranquility can be reached.


Destination Sydvestjylland 2012. Welcome to visitFanø.dk[online] Available at: <>[Accessed 23rd September 2012]

Selina Botescu, 2012. Interrupting peacefulness [online] Avaliable at: <> [Accessed 23rd September 2012]



Fanoe as destination boasting sustainable tourism development

Sunday, September 23rd, 2012

To get to a a Danish island Fanoe (or “Fanø”)  with its long sandy beaches and big dunes one should take a ferry from Esbjerg. That’s why any trip to Fanoe starts with a port.

The port looks very industrial and not that eco-friendly, however, its role is of utmost importance for STD on Fanoe. But for the ferry connection, unique harmony with nature achieved on the Fanoe island might have been disturbed by a tremendous car flow with all the ensuing consequences. The port protects the elegant balance between civilization and nature on Fanoe from the mainland influence.

The island greets newcomers with a row of dark red and brown roofs and wind mills.


The historical architecture of Fanoe and the use of windpower can be considered the symbols of Fanoe environmental sustainability. The buildings are preserved in their original look, while people also don’t forget about the progress, e.g.  exterior of the windows is the same as two centuries ago, but in fact a second glass was installed, so that less power is used for heating. There is no need to comment on efficiency of use of wind mills and any other renewable energy sourses. The Fanoe island has a really small, but highly commited and involved community that really cares about the environment. Even the gardening around houses is limited, as it can change open naturetypes (of course, some houses can still boast beautiful flowerbeds, but it is rather not that bad an impact on wildlife).
















The most popular activities on Fanoe are cycling, horseback riding, kiting, surfing, kitesurfing… and birdwatching! Being an important place along the route of birds to the South, Fanoe (thanks to a carefully-thought-through policy of its citizens) provides birds with very friendly space free from unwanted intruders.

Tourism development raises certain problems. More and more dunes and meadows should be drained, more and more people wander in nature areas. Nevertheless, my impression was that tourism development in this region is under strict control of the municipality and it is one of the most successful examples of sustainability in tourism. Every year there is about 650000 overnight stays on Fanoe, tourists come and go spending money on rent and delicious local groceries, while the Fanoe community manages to keep the island nature  more or less intact.


Amazing Mandoe by joel

Friday, September 7th, 2012

Mandoe, a peaceful and quite place to visit. After the shot movie about the Wadden sea in one of well design room of the center, which give us a resume about the story of different storm floods that the country pass through, I find myself to in real historical place and was excited to explore the place.

Visiting the historical place (MAndoe), I realize that there are less physical historic items. Actually the tourism in Mandoe is based on the visit of the system to reduce the speed of wave to prevent the country against the flood, the control of sea movement and the visit of Wadden Sea Center’s museum.

Mandoe could be more develop for the tourism activities. A seasonal tourism could be developed to Mandoe in the period of summer due to the good climate of this region. In fact the access of the location should be more developed: I mean large road still the Wadden Sea center with some facilities. From the center to the Mandoe River, the way needs some innovation and some road sign. We all know that where there is a road the development follows. Likewise, they should post a very big plate mentioning the type of car which can drive in, and clear information about the time the river could be access. Furthermore, a type of Water Park could be established with the new high-tech using the natural resource of the place which is water, a market could be installed there, where we can easily find fresh seafood product coming from there and from the country neighbor like Germany and other.  A breach could be built as a facility to get access. Also, a market of toys related to usage of wind, set wind and kite festival could be open for children, local and international tourist.

All things consider Mandoe should be more promote and advertise, through television, radio, internet, prospectus, by receiving leaflet to our mail box so during the time the demand may increase that may generate employment, increase the life style of the region, and that could attract more investor. Also,  new type and many of feeling are developed during the visit of Mandoe, which probably could help us for relaxation.

Mandoe by Polina Tarabrina

Tuesday, September 4th, 2012

Mando by Polina

The island of Mando – a warm embrace of the mother nature

Tuesday, September 4th, 2012

Before visiting the island of Mando I didn’t really made any research  about it absolutely consciously and on purpose. Not having informaion in advance about this place made my experience much more real and influencial since I didn’t have any preformed expectations which to unconsciously strive to meet.

On the way to the island we rode on a specially made for the purpose tractor-bus, which was a great opportunity to enjoy the untouched nature around, since the construction of the bus was pretty opened, with a roof floor where you can sit fully weaponed with your photography equipment. As the bus did not really move fast due to the specific conditions of the sandy and watery area I managed to make some amazing photos and in that way to “steal” my own piece of the surrounding environment. The actual lack of any modern conveniences and the exposed structure of the means of transportation allowed me to experience and feel the connection with the nature, the Wadden Sea and the freezing wind. Coming from the much more sunny and warmer Bulgaria , I was not sure if I could ignore the uncomfortable weather conditions, but when if not then could I put myself in local peoples’ shoes and fell part of this unique place.

Mando Island certainly achieved to conquer me with the fresh unpolluted air, clean waters, secluded and preserved environment and picturesque landscapes. Another first time experience was exploring the species on the sea bottom during low tide in a fun and entertaining way, involving in games and competitions. It must be somehing really special about the island since I get a cold if the air-conditioning is too strong and surprisingly for me I was in a flourishing health after spending about 2 hours in the cold water barefoot.

Another interesting characteristics of the island of Mando is it’s limited access, caused by high and low tide. The island is in a way connected to the main land, but still has it’s natural way to preserve itself. This made me realise even more the greatness and power of naure and how it’s our obligation to develop and aquire sustainable attitude towards it. Hence, I believe that sustainable tourism development on the Mando island is possible and cruical, since it can be very attractive place for small groups, team building, educational trips, family tourism, nature and photography lovers. The island itself is a vulnurable ecosystem and any development should be wisely undertaken, so that the nature remains as unharmed and unspoiled as possible.

Can you keep a secret?

Monday, September 3rd, 2012

Well, right in the middle of the Wadden Sea Natural Park we encounter this small but brave little island: Mandoe -a place that seems as if coming straight from Hans Christian Andersen’s fairy tales, with not more than 8km2 and only 35 inhabitants, Mandoe has a history of it’s own, with violent storms, floods and very strong winds. The locals together with the municipality had to build dikes in order to protect themselves and the island for the impredictable and frequent floods, but it still stands up, quiet, small and proud.

In spite of the precarious conditions the locals have to confront, the wild life seems to do just great, more, it flourishes day by day. It has a precious ecosystem which needs to be preserved carefully, the biodiversity of the region being one of just a fiew to be found in the world with rare bird species such as sandpipers, waders, ducks or eiders which come here every year to breed, also fish species, crabs,worms, etc.

The fact that the surroundings are so unique and the ecosystem is so delicate and rare (especially nowadays, with so much pollution, extinction of species) makes me see the situation throughout an ecologist perspective and I would rather limit myself to keep and preserve the island in it’s natural state, without disturbing it’s natural balance.

I believe that the locals do their best to exploit the resources in a sustainable and ecological way with the with the agriculture, farming and also touristic attractions that are more that enough for such a restraint area, which is more than enough to support the local economy.

Nowhere can one see more clearly illustrated what may be called the sensibility of such an organic complex,–expressed by the fact that whatever affects any species belonging to it, must speedily have its influence of some sort upon the whole assemblage. He will thus be made to see the impossibility of studying any form completely, out of relation to the other forms,–the necessity for taking a comprehensive survey of the whole as a condition to a satisfactory understanding of any part.”

Stephen Forbes (1887)
We cannot afford to destroy, nor to damage such a rare ecosystem that nature has given to us, for it could be the risk of losing the most important thing : the uniqueness and the charm of this little piece of  land… so.. let’s just keep it a secret.
Source :    Forbes, S. (1887). “The lake as a microcosm” Buletin of the Scientific Association (Peoria, IL) : 77-87.

Mandø, an island depending on the low tide

Monday, September 3rd, 2012

When I first heard about the small island in the Wadden Sea called Mandø, the first thing that came to my mind was the French island Mont Saint Michel, where the magnificent Norman Benedictine Abbey of St Michel is located. According to BBC News (*1), this is the second most visited tourist site in France with over three million visitors a year.

I believe that Mandø and Mont Saint Michel are quite similar in many ways. You might say “what does Mandø, a small Danish island with about 100 000 visitors (*2) every year have in common with a world known tourist destination such as Mont Saint Michel?” Well, to explain that I am going to mention only one but significant detail that has a major impact on these islands “to be, or not to be”.

You see, the one thing that makes both Mont Saint Michel and Mandø to the unique places that they are is the fact that they are only accessible by ground transportation during low tide. There is no bridge that connects these islands with the mainland. In other words; In order to be as attractive for visitors as they are today, both these destinations are depending on their unique surroundings to keep their magic touch. The delicate eco-system is of course, in my opinion, the main thing to be concerned about in this matter, but the aesthetics of a destination is also worth to protect. Especially when the money tourists spend on these destinations help to keep thousands of people occupied with tourism related jobs.

As there has been a constant increase in tourism at Mont Saint Michel, the intervention by humans have resulted in a damaged natural environment with erosions that will fill up the bay with slit which by year 2040 will result in that Mont Saint Michel won’t be an island anymore, but only a landlocked salt marchland without a functioning eco-system (*3)

With this said I would like to shed some light on an ongoing project called “La Baie – Réinvente le Mont”. Behind it stands an organization called Syndicat Mixte Baie du Mont-Saint-Michel. Their mission is to restore the natural landscape that surrounds Mont Saint Michel and to their help they have a €200 million budget. Out of that €200 million, €176 million is covered by public investments where the French tax payers are one of the stakeholders that will need to open up their wallets in order to make this project come true (*4).

This is an enormous amount of money to be spent on a problem that could have been avoided by adapting a sustainable tourism strategy already before the harm was done. In this case I would recommend that the  tourism organization that has Mandø under its wing should create a sustainable tourism development strategy as soon as possible. This will help them to save money in the long run and by protecting the surroundings that makes Mandø to the pearl in the Wadden Sea as it is today I am sure that they will reach their goals in time (*5).




BBC News – Mont Saint Michel to be restored. (n.d.). BBC – Homepage. Retrieved September 3, 2012, from



Mandø Joint Association & Small Islands Action Group (2010). A PLAN OF ACTION. Mandø – an island of possibilities, 1, 13. Retrieved September 3, 2012, from /Mandoe_action_plan_english_short.pdf



Project Mont Saint Michel, Restoring Mont Saint Michel to a marine setting. An operation of national interest, 1, 13.

Retrieved September 3, 2012, from



Project ownership – Official website of the restoring operation of the Mont-saint-Michel’s maritime character . (n.d.). Opération de rétablissement du caractère maritime du Mont-Saint-Michel. Retrieved September 3, 2012, from



The Inter-regional Wadden Sea Cooperation, (2000). Sustainable Tourism Development and Recreational Use in the Wadden Sea Region. NetForum, 1, 81. Retrieved September 3, 2012, from