The Cairns Zoom and Wildlife Dome (CZWD) is a 20 metre high enclosed glass dome located on the top of the Cairns Reef Hotel Casino building. The dome contains 3,000 plants  and 400 animals, including 60 different species of birds, mammals, reptiles, frogs and fish ; so visitors can see cockatoos, lorikeets, and other native birds flying freely, as well as terrestrial animals including wallabies, turtles, crocodiles, snakes and lizards . Complimentary wildlife tours occur throughout the day .
In 2012, the Cairns ZOOm ropes course was added to the wildlife dome , delivering 65 different ropes courses and zip lines  along with the Powerjump, a freefall bungee activity , thus delivering challenge activities in a rainforest environment where animals roam freely . The CZWD is an example of “product innovation” : by combining fun ropes activities with environmental learning in an all-weather rainforest setting, it has become “the first challenge ropes course within a wildlife immersion exhibition” . The Cairns ZOOm ropes course has added additional experiences to the existing wildlife dome, extending its appeal to new markets and drawing additional customers to the business.
Reid, S. R. M. (2016). “Cairns ZOOm: Product Innovation in a Wildlife Dome” INNOTOUR Innovation Cases. from https://www.innotour.com/innovationCases/?p=3324
- CZWD. Cairns ZOOm & Wildlife Dome: About. 2015 8 May 2015]; Available from: http://cairnszoom.com.au/about.
- CZWD. Cairns ZOOm & Wildlife Dome: Wildlife. 2015 8 May 2015]; Available from: http://cairnszoom.com.au/wildlife.
- CZWD. Cairns ZOOm & Wildlife Dome: Shows. 2015 8 May 2015]; Available from: http://cairnszoom.com.au/wildlife-dome/shows.
- CZWD. Cairns ZOOm & Wildlife Dome: Courses and Ziplines. 2015 8 May 2015]; Available from: http://cairnszoom.com.au/ropes-courses-and-ziplines.
- CZWD. Cairns ZOOm & Wildlife Dome: Power-fan. 2015 8 May 2015]; Available from: http://cairnszoom.com.au/power-fan.
- QTIC, Tourism Business Success Story: Cairns ZOOm and Wildlife Dome. 2013, Queensland Tourism Industry Council (QTIC): Brisbane, Australia.
- Tidd, J. and J. Bessant, Managing innovation: integrating technological, market and organizational change. Fifth ed. 2013: John Wiley & Sons.