Located in the Ottway ranges in Colac, Victoria, the Ottway Fly includes a Treetop Walk and a Zipline Eco-Tour, allowing visitors to experience the forest from the canopy above rather than from the ground below.
The Treetop Walk provides a one hour rainforest walk experience over a total length of approximately two kilometres. The steel-structured walkway is 600 metres long and averages 30 metres high, making it the longest and tallest of its type in the world . The walkway includes an exciting cantilever section  as well as a 47 metre high central staircase tower offering a ‘birds-eye’ view of the forest canopy below . The Treetop Walk “unrivalled views of the unique beauty of the region’s flora and fauna, from the rainforest floor up into the soaring heights of the treetops”. View a short clip about it here
The Zipline Eco-Tour is a 2.5 hour, fully guided experience and including training and simulation, eight cloud stations, six flights and two suspension bridges [1, 3]. Trained and experienced guides help participants to go from one tree platform (‘cloud station’) to another by cable up to 30 metres above the forest floor, while providing insights about forest’s history and its features [1, 3]. View a short clip about it here
Ottway Fly is an example of a product innovation. Product innovations are “changes directly observed by the customer and regarded as new…[as in] never seen before, or new to the…enterprise or destination” . The treetop canopy walk is relatively new to the tourist market in Australia, and Ottway Fly was the first of its kind. The unique infrastructure provides a novel way to experience the forest, enabling visitors to “see the trees and forest in a new light” 
Reid, S. R. M. (2016). Ottway Fly: Experiening a Forest Differently. INNOTOUR Innovation Cases. From https://www.innotour.com/innovationCases/?p=3551
- Otway Fly Tree Top Adventures. Ottway Fly: About Ottway Fly. 2016 4 December 2016]; Available from: http://www.otwayfly.com/general-info/fast-facts/.
- Otway Fly Tree Top Adventures. Ottway Fly: Treetop Walk. 2016 4 December 2016]; Available from: http://www.otwayfly.com/activities-and-tickets/treetopwalk/.
- Otway Fly Tree Top Adventures. Ottway Fly: Zipline Tour. 2016 4 December 2016]; Available from: http://www.otwayfly.com/activities-and-tickets/zip-line-tour/.
- Hjalager, A.M., A review of innovation research in tourism. Tourism Management, 2010. 31(1): p. 1-12.