Social media is about creating relations around the world. Tourboarding.com offers a new travel model for exploring and experiencing China at very low to no cost. It is different from other couch surfing websites. Accommodation is offered if the tourist accepts to spend time teaching English to the host family. The organisation recognised that Chinese are very eager to learn languages, and swopping services is a new way of volunteering. Thus, VIP members of Tourboarding.com can receive free room and board all over China and a variety of free services such as Chinese language instruction, tour guiding, and cultural immersion activities such as Chinese cooking, painting, calligraphy and music in exchange for speaking fluent English or other in-demand languages for two hours a day to local host families.
Tourboarding’s website is organised with a range of social media functions such as referrals, testemonials etc. The business model is depending on VIP membership, which requires socalled “donations”. VIP membership provides the travelers with special advantages and privileges.