Vegetable tourism

Vegetable tourism

Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England, dedicated to growing food locally by planting on unused land throughout the community. Unused land is found along the roads, around public buildings, in the churchyards, in building plots etc. This community based initiative created a whole era of community life, based on bottom-up process. A large proportion of the population involve themselves in the greening, cooking, growing, planting etc. Todmorden has become a place that involves itself into the solving of large food challenges and in finding local solutions for them.

Community action around food created learning as well as business opportunities. Over time, fabulous designs have increased the attractiveness of landscaping, and the place is inviting anybody to enjoy and to share the edible produce.

The project has had touristic spin-offs. Todmorden created the “Incredible edible greenroute” a touristic route that direct tourist to places where there might not come. There are exhibition garden and sites. An edible tourpass guides the way and opens the doors. There are “be friendly” sites to relax and contribute. Visitors come to see the whole village, and they may also spend time and money in the cafés, shops and on the market place.

With energy and humor, Pam Warhurst tells at the TEDSalon the story of how she and a growing team of volunteers came together to turn plots of unused land into communal vegetable gardens, and to change the narrative of food in their community.

More information on the Increible edible website.

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