The no-frills zero star hotel in Sevelen outside Zürich, Switzerland, attracted quite some attention for creative thinking. Turning disadvantages to advantages is crucial. Consider the following:

• The place is located in a converted nuclear bunker, under the earth, no windows, no real views. A range of monitors in the reception area shows webcam pictures from outside the place.
• Beds are second-hand (“antique”) from a derelict hotel.
• Complimentary slippers are provided for walking across the icy concrete floors
• Guest will be given a pair of earplug to help blot out the noise from the ventilation system
• The heating system is insufficient, and the guests get hot water bottles for the beds.

The two entrepreneurs consider their hotel as a living piece of art. The hotel concept is a comment to life modes, outdated cold war concepts and the tourism in the modern world. The hotel has bookings several years ahead.