User driven methods

User driven innovation is the phenomenon where new products, services, concepts, processes, distribution systems, marketing methods, etc are inspired by or are the results of needs, ideas and opinions derived from external purchasers or users. User-driven innovation involves existing and/or potential users, and the processes rely on systematic activities that search for, acknowledge, tap, and understand the users’ explicit, as well as implicit, knowledge and ideas. Methods in user-driven innovation span from superficial observations, to consultations and intensive involvement of … Continue reading User driven methods