| Do you have an overall communication strategy? | | |
| Did you consider how social media align with your overall communication strategy? | | |
| In the longer term, will social media become a more common marketing measure for your strand of business? | | |
| Are social media in concordance with the vision and mission of your enterprise/destination? | | |
| Have you analyzed your current communication strategy in order to identify the right areas of development with social media? | | |
| If you have many different customer/interest groups, how do you accommodate for the differences? | | |
| Are you prepared for communication crises – non-anticipated forms of communication? | | |
| It is likely that active participation in social media will increase your reputation/create more business? | | |
| Have you defined specific goals that you want to achieve with social media appearance? | | |
| Are you clear on how you can motivate customers to use social media? | | |
| Are there crucial ethical issues that need to be considered? | | |
| Are you aware how your competitors use social media in their communication? | | |
| Have you considered what types of information that will attract customers and generate traffic in social media where you are represented? | | |
| Did you consider whether social media communication applies to different target groups: customers, investors, local community, employees? | | |