Exaggerate

What is the key quality of your product? Perhaps your hotel rooms are comfortable, your bird watching platform is high, your catering is local. Imagine that your product or service is radically more comfortable, substantially higher, intensively local etc. Try to break the limit of your conventional thoughts and wisdom. It is much easier to tame a wild idea than it is to think of an immediately valid one without such stimulation.

References:
Arthur B. VanGundy (2005) 101 activities for teaching creativity and problem solving / Arthur VanGundy, San Fransisco: Wiley.