| Observing what the competitors are doing | | |
| Reading the trade press | | |
| Seeking advice with consultants | | |
| Relying on new products and services from the suppliers | | |
| Using opportunities embedded in new technology | | |
| Tapping into the experience of the employees | | |
| Visiting fairs and exhibitions | | |
| Talking with the customers | | |
| Consulting public authorities | | |
| Participation in business networks and business associations | | |
| Working with universities | | |
| Taking courses and participating in further education | | |
| Surfing on the Internet | | |
| Talking with somebody with innovation experience from other industries | | |