Learn from innovation cases

Learn from innovation cases

Former Soviet aircraft carrier now luxury hotel

Former Soviet aircraft carrier now luxury hotel

A Chinese theme park Binhai has transformed an old Russian aircraft carrier into a floating luxury hotel. Aircraft carrier “Kiev” is anchored in the port of Tianjin. The ship was once she was the flagship of the mighty Soviet navy’s Pacific fleet. Now she’s available for business retreats, intimate getaways or simple relaxation. Kiev was built in 1972 and subsequently purchased by China in 1996, where it is now part of the Binhai Aircraft military themed park in Tianjin. The…

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Tourism Business Improvement Districts – new collaborative model or just privatizing the governance of public space?

Tourism Business Improvement Districts – new collaborative model or just privatizing the governance of public space?

Geographically, tourism is developing in uneven patterns. Some destinations are thriving, while others are lacking behind. Some areas may have potential, but even then, the stimuli to exploit those potentials are insufficient, and investors are reluctant to act. The development cycle of tourist destinations can imply that after a period of success and prosperity, an destination will decline again and will need a systematic rejuvenation. Business Improvement Districts (BIDs) is a governance concept that was “invented” in Canada in the…

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Governing tourists’ foraging of mussels and oysters

Governing tourists’ foraging of mussels and oysters

In tourism there is a continuous claim for innovative products and services. Culinary experiences are highly valued and a distinct focus in the branding and promotion of many local areas. Food tells good stories. A new and upcoming trend in tourism and gastronomy is foraging: experiences where tourists collecting their own food in nature, and potentially subsequently prepare and eat the food in or in the close vicinity of the place where the food was collected. This suggests a totality…

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Climate adaption as governance innovations in tourism

Climate adaption as governance innovations in tourism

In tourism there is a continuous claim for innovative products and services. In Denmark, the small and medium-sized coastal towns are hotspots of very important tourism resources. They contain a range of services, such as restaurants, shopping facilities and attractions. Many of them represent a cultural heritage, and there are enjoyable and picturesque city centers, historic houses, churches, harbors, parks etc. Coastal towns’ harbors are key visual and structural elements in the townscape. However, the economic importance of the harbors…

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Voluntary agreements with private landowners as governance innovations in tourism

Voluntary agreements with private landowners as governance innovations in tourism

In tourism there is a continuous claim for innovative products and services. As traditional touristic areas are crowding, visitor experiences in nature areas and rural districts become more tempting than ever, necessitating the development of a range of infrastructures, delivery services, supporting facilities etc. It is of importance to allow tourists adequate access, interpretation, entertainment, and relaxation opportunities while visiting. However, as landscapes, flora and fauna are the main attractions, it is also critical not to compromise the quality of…

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Stricktly politically incorrect skating

Stricktly politically incorrect skating

Photo: Show Hirata Facebook Theme Park Space World in the Japanese town Kitakyushu let 5,000 of (already dead) fish freeze into the ice-skating rink. Many different types, the ideas being that, enjoying the fun of skating, the visitors would get a nearer to natural impression of the oceans and learn about fish. The fish were artistically organized in the ice. However, both wildlife protection enthusiasts and other people from around the world became furious, and the social media flooded with…

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Reverse BYO® at Puddleduck Vineyard: a Winery Marketing Innovation

Reverse BYO® at Puddleduck Vineyard: a Winery Marketing Innovation

Situated in the Coal River Valley of Southern Tasmania, near the historic town of Richmond, a 20 minute drive from the city of Hobart Puddleduck Vineyard is a boutique family owned and operated vineyard producing premium wines from grapes grown on their vineyard, and processed in their energy neutral winery [1]. The distribution strategy of the winery is novel in that it relies entirely on the direct link to the cellar door, representing a departure from mainstream sales practices at…

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The Shotover Canyon Swing: a New-to-market Innovation

The Shotover Canyon Swing: a New-to-market Innovation

New Zealand is renowned adventure activities, and the Shotover Canyon Swing provides yet another example of ‘Kiwi’ inventiveness in the adrenaline activity arena. Located over the Shotover River near Christchurch on New Zealand’s south island, the Shotover Canyon Swing provides an adrenaline filled adventure activity for the brave. Using a specially designed harness and rope system, participants launch themselves off the world’s highest cliff, some 109 metres above the Shotover river to plummet 60 metres in freefall down the rocky…

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Coiling Dragon Cliff Skywalk: Reframing the Walkway Experience

Coiling Dragon Cliff Skywalk: Reframing the Walkway Experience

The Coiling Dragon Cliff Skywalk is a 100-metre-long, 1.6 metres wide glass pathway on the side of Tianmen Mountain in the Zhangjiajie National Forest Park in Hunan province in China [1]. Opened to the public on 1 August 2016, the Coiling Dragon is the third, and latest, glass skywalk on Tianmen Mountain [1] [2]. The dramatic walkway overlooks Tongtian Avenue, or “Avenue to the Sky”, a mountain road with 99 turns that snakes up Tianmen Mountain [2, 3]. It also…

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Slumber Safari: Product Innovation at Werribee Open Range Zoo

Slumber Safari: Product Innovation at Werribee Open Range Zoo

Located at Werribee Open Range Zoo, just 30 minutes from the city of Melbourne, Slumber Safari delivers an African safari ‘glamping’ (glamorous luxury camping) experience. Slumber Safari combines unique on-site tent accommodation with a fully hosted experience including close-up animal encounters, drinks and nibbles at sunset, an African-inspired dinner, and night-time activities including a night walk and toasting marshmallows around the evening campfire followed by a supper of scones, jam and cream  [1]. Guests enjoy a memorable overnight experience in…

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Ottway Fly: Experiencing a Forest Differently

Ottway Fly: Experiencing a Forest Differently

Located in the Ottway ranges in Colac, Victoria, the Ottway Fly includes a Treetop Walk and a Zipline Eco-Tour, allowing visitors to experience the forest from the canopy above rather than from the ground below. The Treetop Walk provides a one hour rainforest walk experience over a total length of approximately two kilometres. The steel-structured walkway is 600 metres long and averages 30 metres high, making it the longest and tallest of its type in the world [1]. The walkway…

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Bed and Book

Bed and Book

The hotel Book and Bed in Tokyo is a bookstore-themed hotel. It appeals to people who love books to much that they must sleep with them. The hotel has 1,700 English and Japanese books, and it plans to expand the stock. Sleep takes place in very small compartments, most of the rooms only big enough to give place to a single size mattress. Here the guests can creep in and cocoon with the books they choose to read. The compartments…

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Currupt tours

Currupt tours

Some tourists take an active interest in the history of their chosen destination, even if the history is grim. For these people, CorruptTour.com may spur the interest. In Prague, participants in the tour get to know major government buildings such as the Ministry of the Interior, and the guide reveals the dubious undertakings of previous administrations. Political workings of the Czech Republic is explained carefully, and the tourists may experience first-hand a wide range of corrupt businesses as well as…

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CSR innovation: Hotels against trafficking

CSR innovation: Hotels against trafficking

Flora Hotel in Gothenburg Sweden has declared itself a ”fair sex hotel”. It is a partner in the business movement ”Hotels Against Trafficking”. Aligning with the campaign manifests that the hotel does not turn a blind eye to prostitution. Communication also helps the hotel to position itself on the market and tell the world about its CSR commitment. CSR is developing continuously, and the Swedish based Realstart.eu is a supporting organization that helps a variety of enterprises adopt their practices…

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Flyboard Cairns: Water-powered Flight

Flyboard Cairns: Water-powered Flight

Flyboard Cairns has taken the newly invented flyboard sporting device and made a new experience for thrillseekers in Cairns, Australia [1, 2]. A Flyboard is a water flight device. Flyboarding is a relatively new sport that uses flyboard to power acrobatic manouvers in the air and through the water. The Flyboard was invented in 2011 by a French water-craft rider, Franky Zapata of Zapta Racing [3, 4]. The device set up is basically as follows: the rider is secured to…

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Shacky: Farm-stays in a Tiny House

Shacky: Farm-stays in a Tiny House

Shacky is a new start-up enterprise that places tiny houses on rural properties, allowing farmers to generate income from renters who lease the space as holiday accommodation [1][2]. The first Shacky has been set up on Tarndie Farm in Victoria [3]. Shacky makes it easy for rural landholders to diversify into farm-stay activity. To join, interested rural landholders undergo a four-step process: initial registration allows the Shacky administrators to get some details about each applicant; the suitability of the property…

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PurePods: Living Outside the Box

PurePods: Living Outside the Box

  The PurePod is an innovative form of accommodation designed to provide a sensory experience by allowing visitors to be entirely connected to the surrounding environment [1-3]. Like most accommodation, it contains a bed, simple kitchen and bathroom; however, unlike other accommodation the structure is mostly made of reinforced glass, thus allowing users to be completely immersed in the surrounding environment [1-3]. The concept is about changing the essential nature of the accommodation experience by shifting from living inside enclosed…

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Red Rattlers Gallery: An Art Gallery with a Twist

Red Rattlers Gallery: An Art Gallery with a Twist

Red Rattlers Gallery is a café and art gallery located in the picturesque Tweed Valley at Dungay [1]. The gallery displays and sells beautiful stained glass artworks and a range of other unique local arts, crafts and jewellery [1]. The café provides locally grown tea, coffee, and other refreshments, as well as homemade cakes, slices and cheesecakes [2]. However, it is the venue that makes this gallery unusual: both the gallery and café are located inside two historic “red rattler”…

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Shared economy – the UberBOAT

Shared economy – the UberBOAT

It started with cars, why not boats? In watery environments Uber expanded into boating, istanbul is one of the places where this makes sense, and the services has operated since 2015. The service compesates for thes some of the traffic  jams in the city. Booking takes place the Uber-way, by smartphone, and the boats can accommodate for 8 persons. UberBOAT is in place in a number of other cities, for example Sydney, Amsterdam, Miami.

Hotel with a good mission

Hotel with a good mission

Good Hotel is floating in the habour of Amsterdam. It is not only a place for accommodation, but also a concept that addresses some of the very serious problems in the world. The hotel is committed to the development and education of less advantaged communities. The Good Hotel Amsterdam will act one year as a pop-up hotel in Amsterdam, The Netherlands before it will be shipped in 2016 to a permanent location in Rio de Janeiro, Brazil. In 2016, the…

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Innovating the Cellar Door Experience at Penfolds Winery

Innovating the Cellar Door Experience at Penfolds Winery

Penfolds ranks among Australia’s oldest wine-makers [1]. Established in 1844, just eight years after the foundation of South Australia, Penfolds has a long history of innovation in wine-making, and now in wine tourism too. Penfolds has taken the cellar door visit to a new level by including a wine-making experience “Make Your Own Blend”. Participants enter the Winemaker’s Laboratory to blend their own wine from varietals of Grenache, Shiraz and Mourvedre, as used in blends produced at the winery [2]….

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AirBolt – innovativeness in travel safety

AirBolt – innovativeness in travel safety

Safety is an important issue for most people, when they travel. Reducing risk is part of the preparation and precaution. That account also for the possession that tourist bring with them. Innovative measure come up all the time and change the travel and tourism experience for many people. Travelling should be fun and not risky. The AirBolt is an innovative example. It is a travel sized lock designed and developed to become the world’s first Bluetooth enabled smart travel lock….

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Spirit House: Reconceptualising Restaurant Dining

Spirit House: Reconceptualising Restaurant Dining

Spirit House is an innovative Thai restaurant and cooking school located near Yandina on the Sunshine Coast in Queensland, Australia [1]. The restaurant aims to recreate tropical Asia and deliver an authentic and memorable Thai dining experience. A Spirit House is a shrine to Thai animist spirits and is designed to bring peace and prosperity to the homes or businesses they adorn [2]. The restaurant is situated in stunning tropical Asian gardens, adorned with tranquil ponds, a waterlily lake, statutes,…

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Drones for people – Snowstorm

Drones for people – Snowstorm

Engineering researchers and students at the National University of Singapore are working intensively with the ideas of private and individual air transport devises – drones which can carry a person. In 2016, the development has come to the point where the aircraft remain in the air for about five minutes, before the battery is unloaded and it needs to land again. The developers are fascinated with the idea that anyone should be able to free themselves from traffic jams on…

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P&O Edge: Product and Process Innovation on a Cruise Ship

P&O Edge: Product and Process Innovation on a Cruise Ship

  P&O Edge is an adventure tourism product developed by Riverlife in conjunction with P&O Cruises. P&O Edge provides unique adventure activities on-board P&O’s cruise ships plying the eastern seaboard of Australia. By using the ship’s architecture and environment it provides over 20 unique, fun and challenge activities for ship passengers including; a cargo net climb, a flying fox, a slackline bouncing bridge, a high ropes course, a ship funnel climb, bungee trampolines, a Segway obstacle course, and more [1,…

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Build your own iglo – Arctic experience

Build your own iglo – Arctic experience

Ice hotels have become popular touristic experiences in Arctic areas. But a Finnish family has developed the idea. It is possible not only to sleep in an snow and ice construction, but also to contribute to the building of it. Oksanen et al (2012) outline the story about the innovative family enterprise SnowBrick: “The history of the Luminite service concept goes back to the early 1990s, when the owner of a Rovaniemi-based architecture office decided to focus on resource abundance…

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Starlight’s Spectacular: Product Innovation through a Light and Sound Show

Starlight’s Spectacular: Product Innovation through a Light and Sound Show

Starlight’s Spectacular is a sound and light show offered by Kinnon & Co in Longreach, an outback community surrounded by huge stations raising cattle and sheep [1]. Kinnon & Co was originally a grazing enterprise, operating near Longreach since the 1950s [2]; however, the hardship of severe drought conditions prompted Kinnon & Co to became tour operators, accommodation provides and retailers [3]. Kinnon & Co now offer a variety of outback experiences including: traditional camp-oven dinners under the stars; horse-drawn…

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Cereal Killer Cafe

Cereal Killer Cafe

Innovation in the restaurant sector takes weird dimensions, and yet there are markets for the most bizarre services. Cereal Killer Café in London is one of these. The concept is simple. The café serves a large variety of breakfast products, everything, nearly that go with milk on top. 120 different kinds of cornflakes, 13 types of milk, and a large number of “toppings”. It is not just handling the contents of standard packages over the counter. The café has created…

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Cairns ZOOm: Product Innovation in a Wildlife Dome

Cairns ZOOm: Product Innovation in a Wildlife Dome

The Cairns Zoom and Wildlife Dome (CZWD) is a 20 metre high enclosed glass dome located on the top of the Cairns Reef Hotel Casino building. The dome contains 3,000 plants [1] and 400 animals, including 60 different species of birds, mammals, reptiles, frogs and fish [2]; so visitors can see cockatoos, lorikeets, and other native birds flying freely, as well as terrestrial animals including wallabies, turtles, crocodiles, snakes and lizards [1]. Complimentary wildlife tours occur throughout the day [3]….

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Forgotten World Adventures: product and process innovation in rail tours

Forgotten World Adventures: product and process innovation in rail tours

Ian Balme is a New Zealand (NZ) farmer and former Waikato Regional Councillor who built a unique, successful tourism venture in the central North Island of NZ. Forgotten World Adventures allows visitors to explore the beautiful New Zealand countryside while self-driving along decommissioned railway lines, through tunnels, over bridges and rivers and through rural townships [3]. Forgotten World Adventures uses innovative Rail Carts and, now, Rail Bikes over 142 km of a mothballed railway, offering one-day, two-day and multi-day tours….

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Palya Art: product innovation in cultural tourism

Palya Art: product innovation in cultural tourism

Helen Read is a pioneer in the field of Australian Aboriginal art and cultural tourism. She is the founder and director of Palya Art and Palya Art Tours. Helen’s aim is to help improve cross cultural understanding and bring an income to artists and their families in remote communities [1]. Through Payla Art Tours, Helen seeks to enhance the enjoyment and understanding of Indigenous art and facilitate a better understanding of Australian Indigenous cultures. By promoting cross-cultural interaction through the…

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Margaret River Discovery Company: a case of marketing innovation

Margaret River Discovery Company: a case of marketing innovation

Sean Blocksidge is the owner-operator of the Margaret River Discovery tours. Touted as “the tour for people who don’t do tours” [1] Sean’s outdoor food and wine adventure builds on the concept of “terroir”, which is a French term broadly relating to ‘sense of place and relating to the environmental factors affecting the characteristics of crops such as winegrapes. Sean’s food and wine experience includes activities linked to the local geology, climate and environment of Margaret River. In 2010, Sean…

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Spherical eco-lodges

Spherical eco-lodges

Facilities for tourists – accommodation, catering etc – in nature reserves represent a major and complex design challenge. There is a need to minimize the negative impact on the ecosystems. Simultaneously tourists look for the unique experiences in extraordinary surroundings, not compromising the comfort and accessibility. Increasingly, tourists emphasize the sustainability dimensions and recognize when providers make an extra effort creatively to combine the needs for humans and for nature. A plan to construct spherical eco-lodges that hang from the…

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Addiopizzo – goodbye to support to the Mafia

Addiopizzo – goodbye to support to the Mafia

Addiopizzo was started by young people who wanted to open a bar in Palermo, Italy.  When they realized that they would have to pay  protection money to the Mafia, they  initiated a community of businesses and consumers who refuse to pay. Frustrated with the Mafia’s stranglehold on the local life, they covered the city with stickers that were designed to mimic the look of obituary notices and that read: “A whole people who pays the pizzo is a people without…

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Fogo Island Inn – a community innovation project

Fogo Island Inn – a community innovation project

Fogo Island is in a not particularly crowded part of Canada, in fact, tourists seldom come to visit the little community. Something has changed with the development of Fogo Island Inn. The Inn is the cornerstone of a community wide revitalization process, and nearly everybody in the small island has participated in its success. The development had been dramatically negative for the community for a number of years, due to restrictions and difficulties in the fishing industry. The Inn, only…

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Roskilde Festival in innovation collaboration with Rockwool

Roskilde Festival in innovation collaboration with Rockwool

Rockwool is a Danish producer of building insulation. For some years, the company has collaborated with the Roskilde Rock Festival and in 2015, the company provided and tested insulated shelters, a solar powered cooler, absorbing urinals and a 250 m2 common house proving a retreat from the busy festival. The festival is a good place for the company to try to adopt products to extreme environments – in terms of sound, climate and user intensity. It is a place where…

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Multimedia interpretation in tour busses

Multimedia interpretation in tour busses

German guiding enterprise Video Bustour has come up with a multimedia solution on the busses. It increases the possibilities for interpretation. Thus, when on tours passengers are accompanied by historic film footage, photo­graphs and audio material, while unique Movie City tours take them round to original filming locations and show excerpts from the movies on-screen. Other tours focus on historical sites pictures can show the quests how Berlin looked in the past  while observing the new city developments. The innovation…

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Into the glacier of Langjökull

Into the glacier of Langjökull

Already tried the icehotels? For those tourists who appreciate cold climates and icy environments, developments proceed and new innovations are coming up. In June 2015, 550 meters of tunnels opened into the vast coldness of the Langjökull glacier in Iceland. The idea of digging into the glacier came to a local farmer living nearby. He had observed over quite some years, that tourists came to investigate the surfaces of the glacier. He wanted to give them also the opportunity to…

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Cross clutter as an attraction

Cross clutter as an attraction

Pilgrimage is a form of tourism which has a long history, and many countries have attractive places of devotion. In Lithuania, near Siauliai Fyziu Kalnas is a special place. Over a period of 180 years pilgrims have placed crosses as symbols. Now there are about 100,000 crosses, collected and concentrated in a small place. This has become a tourist attraction. Some crosses are large. Others are small gifts and there are lots of personal inscriptions, prayers and word of devotion….

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Augmented reality – Second World War alive

Augmented reality – Second World War alive

Augmented reality is moving fast into tourism. UNWTO Ulysses awarded “Arromanches 1944” is a good example. It is mobile application for iPad which enables visitor at the French Channel coast to discover developments and events during the Second World War. The facility is a stepping stone towards enriching tourism experiences and educational resources. The content has been created in collaboration between museums, researchers and others, and the technical concept is invented by Biplan.

WWOOFing

WWOOFing

Niche tourism is not necessarily hyper relaxed tourism. Many tourists strive to be active, and some of them even giving back to their host communities. “WWOOFing” is a way of experiencing rural hospitality while working with the proprietors and other tourists on organic farms. It is enjoyable and responsible tourism. WWOOF – World Wide Opportunities on Organic Farms – or is an organization that is represented in most parts of the world. It provides cheap holiday opportunities, the deal being…

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AirHelp

AirHelp

AirHelp is an app that makes it easy to apply for compensation, if the flight is delayed or cancelled. AirHelp is a New York based entrepreneurial enterprise, the founders took their experience with him about how cumbersome it might be to achieve a compensation, even in cases where the airline is fully obliged to give it. The rights can be very difficult to understand. The app makes the process far easier for the user. In the span of just two…

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Game development for regional museums

Game development for regional museums

Innovations are considered crucial in boosting the growth of regions. However, regional tourism organisations have to be in the forefront of innovation. Pielinen Museum in Lieksa, a peripheral town in Eastern Finland has developed a game and learning environment , LieksaMyst. It is a pervasive learning environment (PLE) that has been developed in the Pielinen Museum together with a group of museum visitors and the curators of the museum. “Rather than merely replacing the human guides, LieksaMyst offers possibilities for versatile…

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Hotel design and co-branding – Microsoft style

Hotel design and co-branding – Microsoft style

The hotel market is a highly fragmented area, where companies seek ways to develop new and innovative customer centered products and solutions. Hotels do not only invest on innovation, but also on creativity in order to differentiate themselves, offer unique experiences and reach high levels of customer satisfaction. Hotel design, luxury, comfort and social space are critical elements that influence travelers’ decision. Xbox One Hotel in Paris is designed for game passionate people. The Hotel is a Microsolf  partnership, Xbox…

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Winnipeg streetcars

Winnipeg streetcars

Using heritage transportation adds to the spirit of Winnipeg. Winnipeg Trolley Company copied the design of old street cars and supplied them with modern conveniences. The trolley sigthseeing tours have become popular, and the company won awards for an innovative tourism product. The trolley busses are available also for charters, and catering for weddings is part for the business for the company. The trolley are spectacular supplements to the 1900th century architectural features of Winnipeg townscape, and they add to the visual qualities…

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Snapchat in the museum

Snapchat in the museum

Tourism attractions are joining social media in order to provide enjoyable extensions for guests and to in order to diversify communication and marketing. The Los Angeles County Museum of Art (LACMA) is found to be the first museum to embrace Snapchat. Snapchat is a smartphone-only social network that allows users to broadcast photos, video, or hybrid images to friends and fans around the world. While users can take photos or create short, 10-second videos that disappear directly after being viewed,…

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Sightjogging in Rome

Sightjogging in Rome

Combining jogging with sightseeing is an emerging tourism product. Rome, for example, is a big city with a great amount of sights. Innovative guiding entrepreneurs are on the market. A Swedish woman provides attractive tours. She guides in excise speed groups of 6 tourists through the wonders of Rome. Tourists appreciate the way of seeing Rome, and they meet new friends in the group as well.

Augmented hotel experiences

Augmented hotel experiences

Holiday Inn hotels have been experimenting with personally augmented experiences. AR can expand the whole visit to a new destination. Hotels have been lagging behind in harnessing the true potential of the technology. A practical example was developed by Holiday Inn, announced the first Augmented Reality hotel. Guests can use their smartphone devices to see the virtual Olympic and Paralympic athletes at the reception, hall or in their own hotel during the Olympic games 2012. Holiday Inn spokesperson Mike Greenup said,…

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Sustainable sail boats in Copenhagen Harbor

Sustainable sail boats in Copenhagen Harbor

Authorities and entrepreneurs are keen on raising the attractiveness of the water fronts in Copenhagen.  GoBoat is a new entrepreneurial sailor initiative on Islands Brygge, a green city location that is immensely enjoyed by both citizens and tourists. GoBoat make sustainable boats available as alternatives to fuel consuming jetboats, canal boats and motorboats. The boats can accommodate for 8 passengers, and they are sailed by the renters without a license. Navigation is easy. The power is solar electricity, and the…

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Innovating ancestral tourism

Innovating ancestral tourism

Tourism Intelligence Scotland works with innovating tourism, and the organization has published a business advisory handbook on ancestral tourism. The idea is that there is a lot business opportunities related to providing services for people to travel in order to find their roots. The market for Scotland is substantial with over 50 million people across the globe, who are able to lay claim to Scottish ancestry. There is a real opportunity for local communities right across the country to benefit….

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Blindfolded trough touristic spaces

Blindfolded trough touristic spaces

It does not sound like the ideal tourism experience – being blindfolded and led trough for example Tirana, Albania. The tour is created by the French, architect, designer and artist Paul Coudamy. The idea is to awake new sorts of interpretations.  Other senses than the vision were sharpened, hearing, smelling, feeling, tasting.. The tourist was guided trough the town, and she/he would describe the experiences, and afterwards, a video from the route was shown to the tourist in order to…

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Raining Taxies

Raining Taxies

Smart cities are cities with an intelligent use of information technology for the benefits of the citizzens, the visitors and the enterprises. Singapore attempts to be a smart city, and “Raining Taxies” is a smart project. Singapore’s mobility is heavily reliant on taxis, and tourists are often depending on taxis.  But what happens when it rains? Everybody wants to get hold of a cab, and that is not the easiest thing in the world. Singapore  exlores with “Raining Taxis” how…

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Really dangerous tourism

Really dangerous tourism

Huashan Mountain near Xi’an, China, has developed climbing facilities for courageous tourists. Huashan Mountain is well-known for its sheer cliffs and plunging ravines. It is the most dangerous mountain in China for climbers who access the plank walk. The plank walk gives access to beautiful views, but the trip along the mountain side is very scary. Safety equipment is provided. The video shows how the providers have organised the experience. At the peak of the mountain there are a number of…

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Club WATT

Club WATT

Club WATT is a sustainable dance club powered entirely with kenetic energy created by dancing. I opened in 2008 and is located in Rotterdam, The Netherlands. Partners in this is the Dutch sustainable innovation firm Enviu and the design studio Döll, and there were institutional and educational partners involved as well. Look for more technical details. In order to get as much power as possible loud music, the guests must be energetic. It is the task of the DJ to…

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Restaurant combats food waste

Restaurant combats food waste

Food waste has become an increasing ethical issue. In Norway restaurants annually discard of approximately 94,000 tons of perfectly good food. The waste represents an economic for restaurants and an environmental problem for society. Many restaurants attempt to avoid food waste without compromising food safety. A new style of organisation of buffets with smaller plates and more flexible refilling is one of the measures. Creative chefs also attempt to utilize all parts of the raw material and expose this endeavour…

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Gamification and viral marketing

Gamification and viral marketing

Norwegians like to ski. And Visit Norway wants to attract tourists who are keen on the sport. And to increase knowledge about what else Norway has to offer. I order to drive more traffic to the Visit Norway website and to cater for the interest of sponsors and advertisers, Visit Norway created a game site connected to the famous Holmenkollen Ski Jump Station outside Olso. The game can be played online on Facebook and downloaded on devices. It was first…

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Volunteer greeters

Volunteer greeters

Citizens are essential ingredients in tourism. The inhabit places, and they make them livable, human, existing, and without them tourism destinations would be artificial. Some of the locals are really active, the “greeters”. “Greeters are volunteers that love their city so much they volunteer to show their city to visitors. Not as a guide, but more like a newly met friend! Greeters will show special places that mean something in their lives. They would also show things visitors specifically ask…

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Food for Pleasure and Thought

Food for Pleasure and Thought

The tiny island of Fanoe is located in the Wadden Sea National Park, off the west coast of Denmark. Here, an innovative butcher, Butcher Noerby, and chef, Dennis, have teamed up to create memorable experiences by tasting nature in gourmet products. This is captured in their manifesto, which reads: “In Denmark, we do not eat out of need but pleasure. Therefore, every meal should be an experience” At the core of operation is the use of local, Wadden Sea products….

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Nudging: the musical staircase

Nudging: the musical staircase

“Take the stairs instead of the escalator or elevator and feel better”. This is the message from health profets.  Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? Nudging is a discipline long known in retailing. It can be use for other purposes for example to promote health or the environment. On Odenplan in Stockholm, Sweden, they built a musical staircase. A video shows how it changes the…

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APP for hunting tourism

APP for hunting tourism

ActInNature Hunting is a mapping, tracking & navigation app for hunters. It is for leisure and tourism enthusiasts who are also dedicated and professional hunters. According to the webpage of the company that produced the app: ★ Planning: Sun & moon phases, weather forecasts, hunting seasons. ★ Map: Hunting zones, POIs, other hunters, compass, wind & weather information. ★ Camera: Augmented view with POIs and other hunters. ★ Notes: Tags, journal records, tracks, gallery pictures, weapon and ammunition. The app…

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Urban farming on New York hotel rooftop

Urban farming on New York hotel rooftop

In April 2013 Hotel Waldorf-Astoria in New York City has installed 360,000 bees on the rooftop. The initiative has generated a significant interest in hotel, where the honey from the bees will be used throughout the hotel menu. The bees contribute to the image of the hotel as to sustainability and green diversity in the surroundings. In addition, the initiative has a considerable market value, for example by the fact that the honey harvest created a generous media attention. The…

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App guides visitors at Copenhagen Fortifications

App guides visitors at Copenhagen Fortifications

The Copenhagen Fortifications is a suit of mobile applications, developed as part of the restoration of the fortification around Copenhagen. The restoration of the fortifications and subsequent organization, maintenance and outreach has been funded by the Realdania Foundation, The Ministry of Cultural Affairs and the Ministry of Environment. From the onset of the restoration work, it was an ambition to employ electronic communication and dissemination. Large parts of the museum actually located outdoors, it was also a priority to produce…

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Bicycling in the Netherlands

Bicycling in the Netherlands

Pedal-powered transportation is increasingly getting popular at tourist destinations. Many cities and towns have developed advanced systems for tourists to rent or borrow a bike. The idea is to provide attractive services, but also to limit car trafic in dense areas for the benefit of those who visit and for the benefits of inhabitants. Dutch cities have a long record for innovative bicycle policies. Arnhem and Nijmegen have implemented fully automated rentals, which are located near train stations, car parks…

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Spyglass – the adventurer’s toolkit

Spyglass – the adventurer’s toolkit

Outdoor activities are assisted with many advanced gadgets, and Spyglass is one of them. The application Spyglass is an augmented reality navigator and a compass for the off-road. As defined by Wikipedia: “augmented reality is  a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer- generated sensory input such as sound, video, graphics or GPS data.” Spyglass is a toolkit packed with a range of tools: a hi-tech viewfinder, milspec compass, gyrocompass, maps,…

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Mapping sporting tracks

Mapping sporting tracks

Map my tracks is an app for people who want to track their routes and share their outdoor activities maps with others. The users can map their whereabouts during hiking, jogging, bike, canoeing, sailing, skiing, windsurfing, orienteering, mountaineering, horse riding, hang gliding, gliding, snowboarding, paragliding, hot air ballooning etc. The most important feature is the creation of routes on maps, which show how the user moved through the landscape. Map My Tracks is about training smarter and improving sporting performance….

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Nature as a fitness center – the NIKE approach

Nature as a fitness center – the NIKE approach

NIKE has a reputation for not just producing shoes, but also building lifestyle. NIKE is part of the holiday experience for many, the holiday being a time not only for relaxing, but also for exercise in different environments. The NIKE+ Running app expands the features for the enthusiastic jogger, no matter whether at home or on holiday. With NIKE+ Running, nature environments may be used as a fitness center – just not so boring. The idea of Nike+ Running is…

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Trails – a GPS-app for tracking outdoor adventures

Trails – a GPS-app for tracking outdoor adventures

Self-tracking is a new trend in connection with outdoor activities, and a range of mobile applications are emerging for performance tracking and navigation. ”Trails” is one of them in a rapidly developing market. The “Trails” allows the users to record their own tracks, when hiking, jogging, driving, or biking. There is a need for a signal to use the feature. The recoding takes place on maps that are loaded once, so that they can be seen later without internet connection….

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A companion for star gazing

A companion for star gazing

Applications for mobile phones and tablets are increasingly replacing paper based information systems and guiding services in tourism. It is a market with a booming creativity, and each day new apps are introduced in order to address special interests for travelers. Many of these apps address outdoor activities and interests, and they aim to increase the experience and the benefits while on tours and expeditions. Star watching and astronomy are key areas of interest for many who enjoy visiting dark…

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Bird watching app

Bird watching app

Applications for mobile phones and tablets are increasingly replacing paper based information systems and guiding services in tourism. It is a market with a booming creativity, and each day new apps are introduced in order to address special interests for travelers. Many of these apps address outdoor activities and interests, and they aim to increase the experience and the benefits while on tours and expeditions. iBird is an App for bird watchers claimed to be among the best available on…

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Survival app for nature adventurists

Survival app for nature adventurists

Applications for mobile phones and tablets are increasingly replacing paper based information systems and guiding services in tourism. It is a market with a flourishing creativity, and each day new apps are introduced. Army Survival is an app for iPhone and iPad. The aim is to increase safety and experience for adventure tourists and travellers. It is inspired by methods used in the U.S. Army, who knows how to train their personnel to survive. This app provides an authoritative and…

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Segway Tours in Reykjavik Iceland

Segway Tours in Reykjavik Iceland

Reykjavik Segway Tours, as the name suggests, offers scheduled and private Segway tours in the capital city of Iceland. First scheduled tour took place in March 2013. This is the first year for Segways in Reykjavik. Reykjavik Segway Tours is an add on onto the already successful Reykjavik Bike Tours started in 2009. Both businesses are innovative in the sense they were the first of their kind in Reykjavik.    

Fanø Natur – sharing experiences and knowledge

Fanø Natur – sharing experiences and knowledge

Background: Fanø is an island in the Danish part of the Wadden Sea. With an area of 56 km2, it has around 3200 inhabitants. Tourism is the main source of income, with around 750.000 overnight stays per year, mostly in rented summer houses, the main attraction being the 13km long, broad North Sea beach. Fanø Natur was started in 2010, as an initiative from a small group of citizens, who felt a need for a locally based information source on…

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Pedal-powered washing machine

Pedal-powered washing machine

Need clean clothes during a festival? At camping? UK-based designer Alex Gadsden has come up with an idea and prototype for a pedal-powered washing machine. It is called Cyclean. The design is simple and adaptive to many circumstances. The washing machine contributes to sustainable – and entertaining – tourism. Pedal/bike generators are mini-power stations that convert human effort into electricity. They are not new, but rather reinvented in recent years. Pedal power has been around since at least the early…

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Airship luxury cruise

Airship luxury cruise

The Zeppelin was the first controlled powered rigid-body airship, in the air for the first time in 1900. Passenger pleasure trips were lauched in 1909, and in 1928 the Zeppelin for transatlantic passenger transportation was tested. There were many saftety issues,  the era of the Zeppelins stopped dramatically in 1937, when  Hindenburg burst into flames, killing 35. Zeppelins have been reintroduced in 2001 in safer designs, and they are increasingly used for sightseeing tours, for example by the German firm Zeppelintours….

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Destination marketing with user generated content

Destination marketing with user generated content

Destination branding and marketing is expensive. According to the Expedia study, the shift of DMO marketing dollars to online media has occurred largely because of budget cuts and increasing pressure from governing bodies to measure results. A new creativity is emerging in the DMO, including getter access to content in cheaper ways, content that is at the same time unique and applealing. Tourism Australia invited Australians to share their personal stories of where they live and have their holidays in…

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Maoist leader Prachanda opens guerrilla trail in Nepal

Maoist leader Prachanda opens guerrilla trail in Nepal

War related tourism products becoming popular all over the world. Prachanda, the former leader of the Nepalese Maoist rebels, has launched “The Guerrilla Trek,” a guidebook for hiking the Maoist guerrilla army’s campaign trail. The aim is to attract more tourists to the impoverished Himalayan nation. Nepal is famed for its mountain trails snaking through stunning natural scenery. “The Guerrilla Trek” takes visitors beyond the usual Everest and Annapurna routes and leads them through other, and less touristic villages that…

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Old oil rig as diving heaven

Old oil rig as diving heaven

Seaventures Platform is a unique way to dive Sipadan and Mabu in Malaysia, and it is becoming popular among young divers with a limited budget. There are 23 rooms in total on and there is room for entertaining, dining, sunbathing etc. The standard rooms on Seaventures are nothing fancy, but all have air-conditioning, en-suite bathrooms, and most of them have a great seaview. Seaventures are mainly for inexperienced divers, and there is guides and training available. A converted oil rig sits…

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Vegetable tourism

Vegetable tourism

Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England, dedicated to growing food locally by planting on unused land throughout the community. Unused land is found along the roads, around public buildings, in the churchyards, in building plots etc. This community based initiative created a whole era of community life, based on bottom-up process. A large proportion of the population involve themselves in the greening, cooking, growing, planting etc. Todmorden has become a place that involves itself into the…

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Virtual Marie guides travelers in La Guardia Airport

Virtual Marie guides travelers in La Guardia Airport

The avatar “C” is the newest employee in La Guardia Airport in New York. When travelers are less than 10 meter away, she starts her guiding talks. She indicates the way to different facilities in the ariport. The present versions of the avatar costs around 70,000 Dollars. But produceres claim that she works always and is newer ill! The next version of the avatoris expected to be able to answer questions from the travellers.

The multisensory restaurant

The multisensory restaurant

Paul Pairet, a celebrated Shanghai chef, created the ultimative dining experience in his Ultraviolet Restaurant. Audio visual technology is included to appeal to all five senses. The “psycho-taste” of the diner determines the ingredients of the experience, and there is a subtle coordination with the meal so as to establish an extraordinarily memorable event. The meal is taken in a windowless room in a secret location, and the chef controls every element of 20 course dinner. On the website, it…

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How to investigate the movements of museum guests?

How to investigate the movements of museum guests?

Innovating is depending on getting reliable data. The Swiss eMotion project works experiementally with different methods. On the webpage, the project is presented in this way: “Gaining access to this complex realm of visitor reception in the museum required both innovative developments in research methods and technical apparatus. Architectural, visual and audio processes of data collection / presentation have been developed in parallel with field research methods in psychology and sociology, in a wholly complimentary fashion. Methods of visitor tracking, biometric…

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Autocamper – with microcar in the belly

Autocamper – with microcar in the belly

Camping is a way of life for many holiday makers. For many of them the equipment is very important for the comfort and enjoyment. The industry has gone a long way to supply new types of tents, campers and mobile homes, and there is a continuous and ongoing development. The dilemma that campers face is that luxury and comfort means a heavy burden to bring along on the roads. The amount of equipment compromises the idea of a free lifestyle…

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Walkscapes

Walkscapes

Facilitating walking and hiking is an area of intense innovation activity. In many national parks, in nature  areas, along beaches, in forests etc, architecturally and aesthetically adapted structures are set up to make it easier for everyone to enjoy, including people with disabilities. The bridge across L’Areuse in Switzerland is one many examples. The bridge across the river is for pedestrians. It is has a bended structure vertically and horizontally to make it fit into the natural environment, and at…

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Tiny village facebook branding

Tiny village facebook branding

Obermutten, a small mountain village in Swiss Alps, wanted to welcome more tourists so they asked a social media expert to create a campaign. It has become one of the most successful Facebook campaigns to date. Quite conventionally, the village created a Facebook page for the little village and the local mayor made a remarkable promise in the first video posted on the page: “Just click on “like,” and your profile picture will be posted on the Commune’s official notice…

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The Ghost of the Flâneur: Cultural Inhibitors of Sustainable Tourism in Copenhagen

The Ghost of the Flâneur: Cultural Inhibitors of Sustainable Tourism in Copenhagen

Neal Storan, 2011 Abstract: Considering that the roots of tourism are founded in the wonder of natural beauty (Löfgren, 1999), it is a strange paradox of modern tourism that sees its continued growth undermine its very essence. A shift towards a more sustainable tourism industry is important not only for environmental reasons but also to maintain the industry itself. However, there is clearly an ideological conflict creating such a paradox, which is supported by research suggesting that tourists are frequently…

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Youth labour mobility and the disseminating of innovation

Youth labour mobility and the disseminating of innovation

Adventure tourism is depending on weather and climate. Blumberg (2008) explains who tourist products and innovation circulate across different geographical scales – from the Northern to the Southern hemisphere and vice versa. And she describes how mobility of entrepreneurs and employees help the dissemination process of innovations. (Blumberg, K. (2008). Internationalisation of adventure tourism: the mobility of people, products and innovations. In Coles, T. & Hall, M. (Eds).: International Business and Tourism. London: Routledge. 167-180. The case is Queenstown, New…

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Igloo accommodation

Igloo accommodation

Increasingly tourist experiences are connected and integrated into  accommodation. his is a way to attrack customers, but also to provide them with history and culture in new ways. Traditionally, igloos were built and used  hunters and traveler in the wilderness. Now interpretations of the igloo forms and materials form the base for the developmentof innovative tourism faciliteis. Greeland Hotel Actic is offering its guest a special treat: “Would you like accept the challenge of staying in an igloo on the very edge…

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Live like a gypsy

Live like a gypsy

Roulotte Retreat near Melrose in Scotland has become more than just a romantically glamorous Gallic getaway in stylish French Gypsy caravans, known as roulottes. Teh caravans are beautifully decorated and represent a journey back in time to the not always glamorous lives of the gypsy population. Nowadays the roulottes are wellequipped, parked in lovely locations and a range of services are availabe to make the stay a treat or an experience. The Roulotte Retreat has received support from public innovation…

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The weird toilet restaurant

The weird toilet restaurant

In tourism, attention and competitiveness may be achieved by very bizarre ideas and concepts, which are not at all “pleasant” in the normal understanding. Toilet restaurants as they are coming up in many countries built on the fascination for something in the zone of the unspeakable. The first Modern Toilet Restaurant opened in 2004 in Taipei. It is claimed to be inspired by a cartoon that featured a toilet drawing on a menu. It has been a success with now…

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The scattered hotel – a solution to rural depopulation

The scattered hotel – a solution to rural depopulation

In Italy, villages and remote areas are being depopulated these years. Young people go to the cities ot seek education and jobs. Left behind is the older part of the population – and a surplus of property. Friuli Venezia Giulia, a hilly and beautiful region in Italy’s northeast,  has a solution to this: The scattered hotel – albergo diffuso. Ther are plenty of accommodation available in the small villages. They are run by an organisation that ensures the management and marketing….

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Travel agency for dogs

Travel agency for dogs

Dog owners often have problems to find holiday accommodation where they can bring their animal, and travelling in public transport with a dog can also raise trouble. The British travel agency “Chien Bleu “  was created by an entrepreneur, who was desperate for proper facilities and services for herself and her dog. The business concept is the follwoing: We’ve done all of the hard work for you. At Chien Bleu, we know first-hand that dog-friendly is often anything but. Personally putting…

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Individually styled hotels

Individually styled hotels

Select the pieces of arts on the wall in your hotel room. Choose the style of pillows, early morning tea set etc. Flowers as the customers like them. Toiletries not standard either, but selectable according to taste and skin type. English Lakes Hotel has found a way to individualise the rooms more than usually the case. The aim is to create memorable experiences and enhanced satisfaction. The styles can be chosen before the arrival. The hotel offers an extensive description…

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Games on social media as a tourism marketing device

Games on social media as a tourism marketing device

Tourism Authority of Thailand (TAT) has in June 2011 introduced the “Smile Land”, an online game on social media. TAT has adopted digital marketing to help enhance the image and strength of Thai tourism.  Digital media is new media to reach Internet and smart phone users, who are educated and have high incomes. This media outlet can access social networking and help widen a tourist base worldwide who are loyal to the Amazing Thailand brand. Moreover, digital marketing can be evaluated…

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Dating services in winter sports tourism

Dating services in winter sports tourism

In recent years, ITC has been implemented extensively in winter sports tourism, and the Dolomites have taken a leading position in terms of innovating new services. Skiers are mobile, and therefore the applications for mobile phones and smartphones are particularly crucial. The system dolomite superski  is loaded with facilities, such as lists of events, gastronomy offers, weather forecasts, safety tips etc. The system contains interactive maps. There is information about snow type, snow fall, ski lift availability etc. Webcams report continuously…

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Travel2change: Let’s rethink travel and realize your ideas

Travel2change: Let’s rethink travel and realize your ideas

Travel2change is a nonprofit organization connecting travelers, local communities, and organizations to create change through purposeful traveling. Our community inspires with ideas, travels to experience projects, and interacts to share insights. The goal of travel2change is to capitalize on the potential of travel to make a positive difference in the lives of travelers and local communities alike and to create projects that will have an impact and foster sustainable change. While the organization is rooted in Austria, it seeks to make…

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Multi-functional golf courses

Multi-functional golf courses

In many countries, golfing is a very exclusive sport, both in the sense that it can be expensive, but also in the sense that the activities take place at large areas, dedicated to the purpose. It is not uncommon that golf courses are fenced spaces without trespassing for non-players. The Scandinavian Turfgrass and Environment Research Foundation has envisaged that the golf courses represent environmental and leisure potentials far beyond the players. In 2011, the organisation published new guidelines for the…

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Achitecture – a decisive innovation at scenic routes

Achitecture – a decisive innovation at scenic routes

The tourist attraction National Tourist Routes are scenic roads for exploring Norway’s breathtaking landscapes – comprises 18 selected stretches from north to south. Magnificant mountains, fjords and coastline form the core of the travel experience. The tourists are assisted in the interpretation of the natural phenomena, and the road authorities have carefully worked with the infrastructure to enhance the experience value. Some of the routes lead across nature heritage areas, and in many places it is possible to see dramatic the…

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Oysters as attractions

Oysters as attractions

Food is an essential tourism attraction, and the coordination of local food production and the services for tourist is emerging very rapidly these years. That is also the case in the French ”Arcachon Basin natural marine park”. The park has the sustainable management, water quality and biodiversity as primary objectives. However, the development of viable fishing communities depend on innovative activities of the locals, and that is also becoming an advantage for small scale tourism. A documentary report describes the…

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Eden – a new way of communicating

Eden – a new way of communicating

The Eden Project is a visitor attraction in Cornwall, UK. Its purpose is to demonstrate the importance of plants to people and to promote sustainable use of plant resources. It is esablished in a former clay quarry, and it is good example of a brownfield development for tourism. Eden has restored the landscape and built two indoor biomes under large geodesic structures. It contains a five acre rainforest and a one acre warm temperate biome. The structures are spectacular, and…

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