Act childish
Holidaying is much about playing, letting go of adult manners and trouble. It is a challenge for tourism providers to supply relaxtion in the right amounts. In addition, many tourist settings are aimed at families. By acting childish you can get ideas that appeal to children or the inner child of adults. Find the imagination triggering element that can capture the attention of a 5-years-old. Find the game element for adults or parents with children.
You can consider inviting specialists in pedagogy or gaming to such brainstorming sessions. Find inspiration from Disneyworld, Legoland and many other attractions.