Vision is the most used sense. When you elaborate on, for example, a new tourism service or product, use senses other than vision. What does it sound like, how does is smell? Can taste also be applied to enhance the experience? How does it feel under your hands, on your skin? Can several senses be evoked during the same experience?
See also: Brainstorming cards (Link virker ikke)
See how sound can affect branding and marketing: soundbranding.com