Are social media a part of your communication strategy?

Are social media a part of your communication strategy?

YesNo
Do you have an overall communication strategy?
Did you consider how social media align with your overall communication strategy?
In the longer term, will social media become a more common marketing measure for your strand of business?
Are social media in concordance with the vision and mission of your enterprise/destination?
Have you analyzed your current communication strategy in order to identify the right areas of development with social media?
If you have many different customer/interest groups, how do you accommodate for the differences?
Are you prepared for communication crises – non-anticipated forms of communication?
It is likely that active participation in social media will increase your reputation/create more business?
Have you defined specific goals that you want to achieve with social media appearance?
Are you clear on how you can motivate customers to use social media?
Are there crucial ethical issues that need to be considered?
Are you aware how your competitors use social media in their communication?
Have you considered what types of information that will attract customers and generate traffic in social media where you are represented?
Did you consider whether social media communication applies to different target groups: customers, investors, local community, employees?