| Can you identify which of your resources (material or immaterial) are particularlyrare compared to companies that you compete with? | | |
| If you do not possess anyrare resources, are can they be acquired in any way to make your company more unique? | | |
| Can you identify which of your resources (material or immaterial) are particularlyinimitable compared to companies that you compete with? | | |
| If you do not possess anyinimitable resources, are can they be acquired in any way to make your company more unique? | | |
| Can you identify which of your resources (material or immaterial) are particularlynon-substituional compared to companies that you compete with? | | |
| If you do not possess anynon-substitutional resources, are can they be acquired in any way to make your company more unique? | | |
| Can you identify which of your resources (material or immaterial) are particularlyvalue-creating compared to companies that you compete with? | | |
| If you do not possess any particularlyvalue-creating resources, are can they be acquired in any way to make your company more unique? | | |