| Do you feed the press with stories and make it easy by delivering text, photographs, videos? | | |
| Does your staff systematically tell all guests what is new this year? | | |
| Did you update your home page? | | |
| If your innovation is very radical, did you consider to move it into trendspotting-websites? | | |
| Do you have a PPT-show for presentations in business networks etc where you are telling about your personal experience with innovation? | | |
| Are you making sure that the destination management is aware of your innovations? | | |
| Do your feed the trade press with your story? | | |
| Are you well in advance with your next innovations? | | |
| Are you recognizing your staff for their contribution to the innovation so that they are spreading the good news in their own networks? | | |
| Are you recognizing your suppliers for their contribution to the innovation so that they are spreading the good news in their own networks? | | |
| Are you aware of innovation prizes, business leader awards etc. which you might stand up for? | | |