| Do you regularly consider strengths and weaknesses of the social media that you are using? | | |
| Have you decided on a method to measure the effects of your use of social media? | | |
| Can your organization quickly change to other social media in order to increase efficiency? | | |
| Have you considered for how long your chosen social media measures will be popular among the users? | | |
| Do you have a plan for the continuous development of your presence in social media? | | |
| Do you use electronic monitoring instruments to follow your social media progress? | | |