Can your tourism service be innovated through integration?
Can your tourism service be innovated through integration?
Yes
No
Can you integrate service functions and increase customer value and earnings? Go through your service provision and assess whether you can satisfy more generic needs of the tourists in the same service function.
Can you integrate your use of materials into a comprehensive concept? Go through all raw materials, ingredients, office stabling etc and as assess whether the there are links to consumer needs, image aspects etc.
Can you integrate processes and increase customer value and earnings? Go through all processes and assess the possibilities of exposing backstage processes to customers or letting customers take more part in the service production.
Can you integrate marketing measures without loss of customer value and earnings? Assess the possibilities to use word-of-mouth, social media, merchandising etc.
Can you integrate supplier relations? Consider joint production or mergers with key suppliers.
Can you integrate staff? Consider to give the staff ownership either financially or through the organizational designs and incentive structures.