| Are you operating in a market with many suppliers with more or less identical products or services as yours (for example hotel, restaurant, taxi, etc) | | |
| Is your innovation based on suppliers equipment or raw materials, which are offered to your competitors as well? | | |
| Are you a market leader with whom your competitors seek inspiration? | | |
| Is your innovation difficult to imitate because it relies on special resources that you have access to? | | |
| Is your innovation difficult to imitate, because it relies on knowledge that only you have access to? | | |
| Can you estimate when your core group of customers has tried your product or service, and when the novelty value has vanished? | | |
| Are you already considering an upgraded version of your product or service, thus initiated a rolling innovation process? | | |
| Over time, can you reduce the cost of your new product or service in order to withhold its competitiveness? | | |
| Do you expect that some of your competitors have new product/services in the tube that could overhaul your innovation? | | |
| Is your product/service based on fashion trends and media attention? | | |
| Are your customers loyal and/or do you have many repeat visitors? | | |
| Is your new product unmistakably raising the standard of your product? | | |