|Is there a clear responsibility in the organization in terms of who will manage your organizations social media presence?
|Do you have capacity and a plan for monitoring your presence on social media?
|Is there a budget for social media activities?
|Are your staff trained to handle social media?
|Do you have a strategy for responding to the feedback received from you followers on social media?
|Do you have the technical capacity to support social media?
|Do you have sufficient communication capacity to maintain a social media presence?
|If you are integrating social media on your own website, is the overall layout appropriate for this?
|Do you have specific and simple procedures to handle communication crises?