| Is there a clear responsibility in the organization in terms of who will manage your organizations social media presence? | | |
| Do you have capacity and a plan for monitoring your presence on social media? | | |
| Is there a budget for social media activities? | | |
| Are your staff trained to handle social media? | | |
| Do you have a strategy for responding to the feedback received from you followers on social media? | | |
| Do you have the technical capacity to support social media? | | |
| Do you have sufficient communication capacity to maintain a social media presence? | | |
| If you are integrating social media on your own website, is the overall layout appropriate for this? | | |
| Do you have specific and simple procedures to handle communication crises? | | |