User-driven innovation. Are you asking for your customers\’ ideas and suggestions?
User-driven innovation. Are you asking for your customers\’ ideas and suggestions?
Yes
No
Are you performing regular surveys among the customers?
When you are offering new services, do you follow up by asking the customers about their opinions and suggestions?
Do you have “idea boxes” where the customers can drop critical comments and suggestions?
Do you have a guest book on the premises or on the Internet?
Are all staff members trained to make notes of spontaneous comments and suggestions from the customers in all situations and report them back to management?
Are you generally regarding critique as a chance to learn and improve the product?
Does your staff regard critique as a chance to learn and to improve the product?
Do you engage into a deeper dialogue with guests who have something to offer in terms of suggestions for improvements and developments?
Do you reward customers who are delivering helpful ideas and suggestions?